How to Create Opportunities and Pipelines in Go High Level: Step-by-Step GHL Guide (With Screenshots)

Opportunities and pipelines are the heart of sales and service tracking in Go High Level (GHL). Whether you are a digital agency, real estate team, coach, or SaaS reseller, organizing your leads inside a pipeline can transform chaos into clarity.

This step-by-step Go high level guide will show you how to set up custom pipelines and start managing your client opportunities more efficiently in GHL.

Why Pipelines & Opportunities Matter in GHL

• Track leads through each stage of your funnel GHL
• Visualize sales progress and automate next actions
• Customize per business model (e.g. real estate, coaching, marketing)
• GHL Automate SMS, email, or workflow triggers at every pipeline stage
• Measure pipeline velocity and performance using built-in reports
• Assign tasks and ownership to your team for better accountability

Understanding Pipelines vs. Opportunities in GHL

Before we dive into setup, it’s important to understand the structure:

• A Pipeline in GHL is the full flow or journey from lead to conversion, visually organizing prospects through predefined stages like New Lead, Contacted, or Closed.
• An Opportunity in GHL is a single entry (a lead/client) that moves through a defined pipeline stage-by-stage, helping you monitor progress, automate follow-ups, and forecast sales more effectively.

This separation helps you visualize where each contact stands, what actions have occurred, and what needs to happen next.

Related Reading: How to Automate Email Sequences in Go High Level (With Templates)

Step-by-Step: How to Create a Pipeline in Go High Level

Step 1: Log into Your Sub-Account

Make sure you are inside the correct client sub-account where the pipeline will be created.

Step 2: Go to Settings > Pipelines

Navigate to Settings from the left-hand menu. Select the Pipelines tab.

Step 3: Click ‘Create New Pipeline’

Give your pipeline a name (e.g., “Lead Nurturing Pipeline”, “Sales Funnel”) and select the default status.

Step 4: Add Pipeline Stages

Add as many stages as needed. Examples:

• New Lead
• Contacted
• Qualified
• Proposal Sent
• Won / Lost

Tips:

• Keep naming consistent across clients and industries.
• Avoid using too many stages that clutter the view.
• Think about your sales or service process and mirror it in the pipeline.

Step 5: Assign Triggers or Automations (Optional)

Each stage can be connected to automations like:

• Send a reminder email
• Assign user
• Notify the sales team in Slack or SMS
• Add a tag or update the deal value

This helps move deals forward automatically without manual input.

Step 6: Save the Pipeline

Click Save to make it active. Your team can now drag-and-drop opportunities between stages.

Related Reading: How to Create a Landing Page in Go High Level: Step-by-Step GHL Guide

How to Add an Opportunity to the Pipeline in GoHighLevel

Step 1: Go to Opportunities

Navigate to the Opportunities tab in the left-hand sidebar.

Step 2: Click ‘Add Opportunity’

Fill in details:

• Name (lead or client name)
• Pipeline & stage
• Value (optional)

Contact (link it to a contact already in GHL)

Step 3: Assign User or Owner

Choose who on your team owns this deal or task. You can also assign tasks.

Step 4: Save and Track

Once saved, you’ll see the opportunity as a card inside your pipeline view.

Tracking and Reporting Opportunities

Go to Opportunities > Dashboard to:

• View total deal value per pipeline
• Filter by user, status, and date range
• Track pipeline performance

This is ideal for weekly sales reviews or monthly reporting.

Pro Tips from ControlF5

• Use color-coded pipelines for different services (e.g., sales, onboarding)
• Add automation like email or task creation per stage
• Integrate Calendars to auto-create opportunities after a booking
• Export opportunity reports monthly for lead tracking
• Combine pipelines with workflows and triggers for 100% automation

Related Reading: WordPress Hosting Tips When Using GoHighLevel for Marketing Automation

Common Use Cases for GHL Pipelines

• Agencies: Lead follow-up + proposal status
• Real Estate: Property inquiry to offer accepted
• Salons/Studios: Trial booked to membership closed
• SaaS / Coaching: Demo scheduled for client onboarding
• Event Planners: Inquiry to sign the contract and reminders
• Healthcare & Therapists: First-time booking to follow-up scheduling

Building the Virtual Classroom with GoHighLevel

From idea to execution, we build a dynamic e-learning platform using GoHighLevel tools.
Check out how it all came together in our case study. Explore the case study

Conclusion

Setting up pipelines and opportunities in GoHighLevel gives you complete visibility and control over your sales process. With its intuitive drag-and-drop interface, smart automation triggers, and centralized lead data, managing your pipeline becomes not only easy but highly effective.

At ControlF5 Go High Level Expert Agency, we help businesses like yours build conversion-focused sales pipelines inside GHL. From designing custom stages to configuring email automations, landing funnels, and CRM workflows, our team ensures every step of your customer journey is mapped for maximum impact.

Ready to automate and optimize your sales process?

• Start Your Free GoHighLevel Trial
• Book a Free Consultation
• Explore More GHL Tutorials

Let ControlF5 help you build a smarter pipeline system, one that drives leads, closes deals, and scales effortlessly.

Let us help you build sales systems that close deals faster and more consistently.