How to Automate Email Sequences in Go High Level (With Templates)

If you are serious about nurturing leads and closing deals faster, email automation is essential. With Go High Level (GHL), you can automate email sequences tailored to every stage of the customer journey, without writing code.

In this guide, I will walk you through how to automate email sequences in GHL, including ready-to-use templates and expert tips from ControlF5.

Why Use Email Automation in Go High Level?

• Works for a wide range of industries and service-based businesses
• Save time by pre-scheduling follow-ups and nurture sequences
• Improve lead conversion with consistent communication
• Trigger personalized emails based on user behavior
• Track opens, clicks, and engagement for optimization

Related Reading: How to Create a Salon & Barber Website with Sales and Marketing Automation

Step-by-Step: Creating Email Sequences in GHL

Step 1: Set Up Your Pipeline and Triggers

• Navigate to the Automation tab in your GHL dashboard.
• Create a new workflow or use a template.
• Define your trigger: e.g., form submission, tag added, booking scheduled.

Step 2: Add Email Steps to Your Workflow

• Click + Add Event > Send Email.
• Write your email directly in the builder or use a saved template.
• Set timing (e.g., immediately, after 1 day, after 3 days).

Step 3: Personalize Using Dynamic Fields

• Use merge fields like {{contact.first_name}} to customize each message.
• Add variables for phone number, appointment time, etc.

Step 4: Add Conditional Logic (Optional)

• Split the sequence based on whether the user opened or clicked an email.
• You can also add conditions for tags, appointment status, and form answers.

Step 5: Wait Steps

Insert “Wait” actions to create delays between emails

Step 6: Test and Publish

• Use the Test Workflow button to ensure all steps function correctly.
• Publish your automation when you are ready.

Bonus: Add SMS Steps Alongside Email

Note: For businesses operating in the USA, A2P 10DLC registration is required to send SMS marketing messages via Go High Level. This regulation ensures compliant delivery and reduces the risk of message filtering.

Go High Level lets you add SMS steps into the same workflow, allowing for a multi-channel follow-up strategy. Here’s how to include SMS:

• In your workflow, click + Add Event > Send SMS.
• Write your text message using personalization fields like {{contact.first_name}}.
• Use SMS Marketing for:
  • Appointment reminders
  • Quick updates or links
  • Follow-up nudges

Related Reading: How to Create a Landing Page in Go High Level: Step-by-Step GHL Guide

Ready-to-Use Email Templates (Copy & Paste)

Template 1: Welcome Email (Day 0)

Subject: Welcome to [Your Brand]! Here’s What to Expect

Body: Hi {{contact.first_name}},

Thanks for signing up!

We’re excited to help you [solve problem].

Here’s what you can do next:

1. Book a free call
2. Download our guide
3. Follow us on social Talk soon, The ControlF5 Team

Template 2: Reminder Email (Day 2)

Subject: Still Interested in [Your Offer]?

Body: Hey {{contact.first_name}},

Just a quick reminder—don’t miss your chance to [benefit].

Book now and let us help you level up.

Template 3: Re-Engagement Email (Day 5)

Subject: Can We Still Help?

Body: Hi {{contact.first_name}},

We noticed you haven’t taken the next step.

Is there anything holding you back?

Reply to this email or click below to rebook your session.

Related Reading: WordPress Hosting Tips When Using GoHighLevel for Marketing Automation

Bonus Tips for Better Results

• Keep subject lines short and curiosity-driven
• Use emojis wisely for a visual standout
• Use Wait Steps to delay the emails
• Always include one clear CTA
• A/B test subject lines and timing

Who Can Use This Automation?

Email sequences in GHL are perfect for:

• SaaS Startups & Tech Founders: for onboarding users and triggering product tours
• Barbershops & Salons: to send appointment confirmations and post-visit follow-ups
• Medical Therapists & Clinics: to remind clients about sessions or share treatment plans
• Real Estate Agents & Brokers: for lead nurturing, open house invites, and buyer journeys
• Web Design & Development Agencies: for client onboarding and project updates
• Ad & Marketing Agencies: to nurture cold leads and showcase case studies
• Agencies & Consultants: for onboarding leads and nurturing prospects
• Coaches & Educators: to guide clients through learning journeys
• Healthcare Clinics & Salons: for appointment reminders and follow-ups
• Real Estate Professionals: to engage leads and offer property updates
• E-commerce & Local Businesses: for abandoned cart emails and promo alerts

GoHighLevel in Action: Virtual Classroom Case Study

Our team used GoHighLevel to build an interactive learning platform based on virtual education.

Discover the steps and strategy behind its success. Explore the case study

Conclusion

Email automation in GoHighLevel is more than just a way to save time; it’s a powerful strategy to nurture leads, build trust, and close sales around the clock. With the right workflows in place, your business can deliver timely, personalized messages that convert prospects into paying customers, even while you sleep.

We are Go High Level Expert Agency that helps businesses unlock the full potential of GoHighLevel by creating smart, results-driven email funnels based on your audience and goals. Whether you are setting up your first sequence or need to improve existing campaigns, our experts handle everything from strategy to execution.

Ready to turn your email list into a revenue-generating engine?

Start your free GoHighLevel trial, book a free consultation, or explore more GoHighLevel tutorials to see how automation can transform your marketing.