10 Best Shopify Loyalty and Reward Apps For 2025: Free & Paid

Customer retention is the secret weapon behind high-performing Shopify stores. And what better way to keep customers coming back than by rewarding them?

That’s where Shopify Loyalty apps and Shopify customer rewards apps help every eCommerce business owner turn one-time buyers into loyal brand advocates.

Integrating a customer rewards program for Shopify can increase customer lifetime value (CLTV), increase average order value (AOV), and encourage repeat purchases.

These Shopify tools also function as powerful cashback and discount apps for Shopify, giving customers extra reasons to stay engaged with your brand.

Having several years of experience in running a Shopify agency and working with a wide range of Shopify store brands, I am sharing the best Shopify Loyalty and Rewards Apps for 2025 (both free and paid), based on reviews and rankings from the Shopify App Marketplace, highlighting their features, pricing, and why they are worth integrating to develop a marketing plan for your Shopify store.

1. Smile: Loyalty Rewards Program

Smile makes it easy to build customer loyalty and repeat sales with a powerful and beautifully designed rewards program for your Shopify store. If you are a small business or scaling fast, this Shopify loyalty and rewards app is designed to support your growth.

With these best Shopify apps you can plan your ecommerce website by creating points, referrals, Shopify memberships and VIP programs that work together easily.

It increases every part of the customer journey like showing points on product pages, allowing redemption at checkout, displaying status on account pages, and even creating a dedicated loyalty page — all with no coding required.

Why Choose Smile: Loyalty Rewards Program?

• Multi-Touch Loyalty Experience: Show rewards across product pages, checkout, account, and a dedicated loyalty page.
• Customizable & Branded: Fully customizable design to match your ecommerce business brand with no code.
• POS Ready: Works online and in-person with Shopify POS.
• Smart Integrations: Easily connects with Klaviyo, Mailchimp, Judge.me, and more.
• Data-Driven Insights: Monthly reports, exportable data, and industry benchmarks to improve your program.

Pricing

Rating: ⭐ 4.8 / 5 | Reviews: 6,669

Install Smile: Loyalty Rewards Program – The Best Shopify loyalty apps!

2. Yotpo Loyalty Rewards Referral

Yotpo Loyalty Rewards Referral is one of the best Shopify apps for brands looking to scale customer retention and engagement through customized rewards and referral programs.

With this best Shopify app, you can set up a high-converting referral program, create VIP loyalty tiers, and boost customer lifetime value — all while gaining advanced customer insights.

From point redemption at checkout to integrations with top platforms like Klaviyo and Recharge, Yotpo offers the flexibility and power needed for high-growth Shopify stores.

Why Choose Yotpo Loyalty Rewards Referral?

• Smart Referral Acquisition: Launch a referral program to acquire new customers and reward advocates.
• VIP Tier Loyalty Programs: Increase engagement and retention with multi-level VIP benefits.
• Advanced Targeting & Segmentation: Reach customers based on behavior, referrals, point balance, and more.
• Checkout Point Redemption: Highly customizable modules for letting shoppers redeem rewards at checkout.
• Powerful ROI & Analytics Dashboard: Monitor referral and rewards performance with in-depth reporting.

Pricing

Rating: ⭐ 4.7 / 5 | Reviews: 2,615

Install Yotpo Loyalty Rewards Referral and unlock a powerful loyalty engine to drive retention, referrals, and customer satisfaction across your Shopify store.

3. Rivo Loyalty Rewards Referrals

Rivo is a powerful Shopify loyalty app that lets you launch customizable referral programs for Shopify stores, along with points and VIP rewards — all managed visually through Shopify theme editor.

Shopify features like deep personalization and built-in fraud protection, this best Shopify app is ideal for Shopify stores looking to increase customer retention on Shopify.

Rivo supports Shopify membership and VIP programs, integrates with tools like Klaviyo and 50+ others, and delivers an easy, fast-loading loyalty experience based on your eCommerce brand.

Why Choose Rivo Loyalty Rewards Referrals?

• Visual Page Builder: You can create and customize your loyalty programs for Shopify using the built-in Shopify theme editor.
• Fraud Protection Engine: Prevent abuse of your referral rewards with intelligent validation tools.
• VIP Tier Automation: Automatically assign VIP levels and unlock exclusive rewards.
• Customer Loyalty Dashboard: Display personalized loyalty data inside customer accounts.
• Ultra-Fast Load Speed: Widgets load in under 100ms using native Shopify Theme App Extensions.

Pricing

Rating: ⭐ 4.9 / 5 | Reviews: 2,501

Install Rivo Loyalty Rewards Referrals and launch fully branded referral and VIP loyalty programs to increase repeat purchases on your Shopify store.

4. Growave: Loyalty & Wishlist

Growave is one of the best Shopify apps trusted by fast-growing eCommerce brands for its all-in-one retention platform. You can build an e-commerce website with dynamic Shopify customer rewards apps with points, VIP tiers, referrals, and wishlist features — all designed to grow customer engagement and lifetime value.

You can build your store on Shopify with fully customizable loyalty options, fraud-protected referral programs, and authentic UGC tools, Growave helps you create a better brand experience that drives results from product discovery to repeat purchases.

 Why Choose Growave: Loyalty & Wishlist?

• Custom Loyalty Programs: Run flexible points, VIP, and referral programs all based on your Shopify store and customers.
• Wishlist That Converts: Let customers save items, create gift registries, and receive back-in-stock & sale alerts.
• Authentic UGC & Reviews: You can collect customer reviews and UGC, and reward shoppers for their feedback.
• QR Code Loyalty Access: Built-in QR system for easy loyalty program access and registration — perfect for unified commerce.
• All-in-One Dashboard: Manage loyalty, reviews, referrals, and wishlists from a single, user-friendly admin panel.

Pricing

Rating: ⭐ 4.8 / 5 | Reviews: 2,159

Install Growave: Loyalty & Wishlist and launch one of the best Shopify loyalty programs to turn one-time buyers into lifelong brand advocates.

5. Joy Rewards & Loyalty Program

Joy is an all-in-one Shopify loyalty app that allows merchants to build gamified loyalty programs for Shopify with features like smart points, VIP memberships, dedicated loyalty widgets, and referrals.

This best Shopify app is designed for both online and in-store use with Shopify POS, it helps create a rewarding experience that increases engagement and repeat purchases.

The future of ecommerce with custom earning rules and reward types, you can build the entire customer journey — from first purchase to long-term loyalty — using a flexible, branded solution.

Why Choose Joy Rewards & Loyalty Program?

• Custom Earning Rules: Easily set up how customers earn points — purchases, birthdays, referrals, and more.
• Wishlist That Converts: Let customers save items, create gift registries, and receive back-in-stock & sale alerts.
• Checkout & Customer Page Widgets: Show real-time points and rewards with a dedicated loyalty page and checkout extension.
• Wide App Integrations: This Shopify app easily integrates with the Shopify mobile app builders, review apps, and Shopify landing page builders apps.
• Gamified Experience: Make loyalty fun and memorable with gamification features that boost customer engagement.

Pricing

Rating: ⭐ 4.9 / 5 | Reviews: 1,988

Install Joy Rewards & Loyalty Program — a powerful and paid Shopify rewards software built to increase retention and deliver a branded, loyalty-driven customer journey.

6. BON Loyalty Program & Rewards

BON is an all-in-one Shopify points and rewards system built to increase customer retention, especially during high-traffic events like BFCM (Black Friday and Cyber Monday).

It’s one of the most flexible and free Shopify loyalty apps, offering points programs, VIP tiers, and an anti-cheat referral system — all without a complicated setup.

You can optimize your ecommerce store for mobile users with 250+ language support, complete widget customization, and smart email/SMS campaign tools, BON gives you everything needed to run a global, engaging, and fully-branded loyalty experience.

Why Choose BON Loyalty Program & Rewards?

• 18+ Reward Rules: Motivate repeat purchases both online and in-store with flexible, goal-driven incentives.
• Anti-Cheat Referral System: Secure your referral program with fraud protection and trackable performance.
• Fully Customizable Design: Personalize your widget, loyalty page, banners, and emails using an intuitive theme editor.
• Multi-Language Support: Automatically showcase loyalty content and emails in 250+ languages.
• Marketing-Friendly Integrations: Promote your program through targeted Shopify email marketing apps, SMS, Shopify affiliate program apps, and review-sharing rewards while saving on acquisition costs.

Pricing

Rating: ⭐ 4.9 / 5 | Reviews: 1,886

Install BON Loyalty Program & Rewards — a powerful and flexible solution among the best Shopify loyalty apps to reward customers, boost engagement, and grow your business sustainably.

7. Okendo: Reviews & Loyalty

Okendo is one of the best Shopify apps for combining visual reviews, UGC, and loyalty into one powerful platform. This Shopify app lets you build a complete customer rewards program for Shopify using video reviews, Q&A, and referrals through channels like onsite prompts, post-checkout, and even after review submissions.

With features like product discovery quizzes, personalized product recommendations, and conversion-based rewards, Okendo helps boost conversion rates, and engagement, increase AOV, and drive repeat purchases effortlessly.

Why Choose Okendo: Reviews & Loyalty??

• Loyalty via UGC: Drive loyalty with video reviews, visual UGC, and real-time customer interactions.
• Quiz-Based Recommendations: Personalize product suggestions and reward quiz completions with incentives.
• Flexible Reward Types: Offer points, free shipping, fixed value/percentage discounts, or custom perks.
• Custom Loyalty Experience: You have full control over VIP tiers, on-site widgets, checkout rewards, and more.
• Data-driven ROI: You can track revenue, redemptions, coupon values, and program effectiveness with detailed analytics.

Pricing

Rating: ⭐ 4.9 / 5 | Reviews: 1,116

Install Okendo: Reviews & Loyalty to launch one of the best Shopify loyalty programs and start turning customer feedback into lasting brand loyalty.

8. Rise.ai: Gift Cards & Loyalty

Rise.ai offers one of the best Shopify loyalty programs, giving you a powerful and fully customizable way to reward and retain customers. You can create personalized store credit rewards for VIPs, new signups, and first-time shoppers while automating cashback and referral systems to increase customer retention on Shopify.

You can develop an eCommerce app to grow your online revenue with the help of an all-in-one Shopify points and rewards system that supports store credit, gift cards, cashback, refunds, and memberships — all while being fully automated and easily integrated with your existing systems and Shopify POS.

Why Choose Rise.ai: Gift Cards & Loyalty?

• Personalized Store Credit: You can reward customers for signups, referrals, purchases, and more..
• Omnichannel Capability: Unify redemption across online and physical stores via Shopify POS.
• Real-Time Insights: You can manage your Shopify store credit liabilities and performance with detailed reporting
• Mass Code Generation: This best Shopify app instantly creates up to 10,000 gift card codes for promotions and campaigns.
• Easy Integration: Works with existing systems and is fully customizable without backend code changes.

Pricing

Rating: ⭐ 4.8 / 5 | Reviews: 1,090

Install Rise.ai: Gift Cards & Loyalty and start building long-term customer relationships with smart loyalty and store credit solutions.

9. Flits Loyalty Program Wishlist

Flits Loyalty Program Wishlist is one of the best Shopify apps to build customer loyalty and engagement through a powerful set of tools including loyalty rewards, referrals, store credits, and wishlists.

It’s designed to help you increase acquisition and retention by gamifying the shopping experience and rewarding various customer actions — both online and in-store.

With Flits, you can create a sense of community through a dedicated loyalty page and widget, minimize revenue loss with store credits, and drive repeat sales through tiered loyalty programs and referral incentives.

Plus, its mobile-optimized interface ensures smooth access to all features, anytime and anywhere.

Why Choose Flits Loyalty Program Wishlist?

• Multi-Channel Loyalty & Rewards: Reward customers through referrals, store credits, tiered programs, and more even with Shopify POS integration.
• Wishlist Functionality: You can capture customer interest and boost future Shopify sales with personalized wishlists.
• Insightful Analytics: Track loyalty points, wishlist engagement, and store credits to measure performance.
• Mass Code Generation: This best Shopify app instantly creates up to 10,000 gift card codes for promotions and campaigns.
• Gamified Loyalty Rules: Use 10+ reward rules to gamify loyalty and increase customer participation.

Pricing

Rating: ⭐ 4.8 / 5 | Reviews: 690

Install Flits Loyalty Program Wishlist and turn shoppers into loyal customers with a versatile loyalty and wishlist system built for the modern Shopify mobile app for eCommerce.

10. Ai Loyalty Program Membership

With the AiTrillion Shopify app, you can replace 11+ separate Shopify apps by combining loyalty programs, referrals, reviews, memberships, email, SMS, push notifications, and more—all in one powerful platform.

This is the best Shopify app for Shopify merchants looking to manage their tech stack and increase customer retention.

You can build referral programs with VIP tiers, reward customers through personalized campaigns, and engage them across multiple touchpoints.

AiTrillion also offers real-time customer behavior analytics and customizable widgets to boost conversions and optimize loyalty strategies.

Why Choose Ai Loyalty Program Membership?

• All-in-One Platform: This Shopify app helps you to combine loyalty, reviews, email, SMS, and more.
• Referral & VIP Programs: You can create tier-based rewards and referral campaigns
• Customizable Widgets: Shopify store owners can add branded popups, loyalty pages, and messaging tools.
• Behavior Analytics: This best Shopify app allows you to track customer actions and optimize KPIs in real-time.
• Omnichannel Engagement: You can connect with customers via email, SMS, and push notifications.

Pricing

Rating: ⭐ 4.7 / 5 | Reviews: 513

Install Ai Loyalty Program Membership – The Ultimate Shopify Loyalty & Engagement App!

What is a Shopify loyalty and rewards app?

A Shopify Loyalty and Rewards App is a powerful tool that helps Shopify store owners reward their customers for engaging with their brand in meaningful ways.

Whether it’s making a purchase, referring a friend, leaving a product review with Shopify app, following the Shopify store on social media, or celebrating a birthday, these Shopify apps enable businesses to show appreciation through incentives.

Rewards can come in various forms such as points, discounts, cashback, VIP perks, or even branded gift cards.

By offering these benefits, the best Shopify apps not only encourage repeat purchases but also help build long-term relationships with customers, ultimately strengthening brand loyalty and increasing overall eCommerce store revenue.

FAQ

Questions: Can Shopify do loyalty programs?

Answer: Yes, Shopify supports loyalty programs through built-in features and third-party apps. These help boost customer retention by offering points, rewards, or discounts.

Questions: What are loyalty apps?

Answer: Loyalty Shopify apps are tools that integrate with e-commerce platforms to manage and automate customer rewards, points, referrals, and VIP programs.

Questions: What are the 4 types of customer loyalty?

Answer: The four types are emotional loyalty, behavioral loyalty, price-driven loyalty, and incentivized loyalty.

Questions: What is the difference between rewards and loyalty programs?

Answer: Reward programs offer immediate perks like discounts or points, while loyalty programs build long-term engagement and brand connection.

Questions: What are the Rewards apps?

Answer: Reward apps like Smile.io, Growave, and Yotpo Loyalty help Shopify merchants run point-based, referral, and VIP reward systems.