How to Create a Salon & Barber Website with Sales and Marketing Automation

Just like other industries are moving from offline to online, the beauty and grooming industry has shifted significantly towards online digital platforms.

Automation and generative AI are transforming the digital landscape. Automation streamlines tasks, boosting efficiency, while generative AI creates new content like text, images, and music, revolutionizing industries. Together, they offer businesses opportunities for innovation and growth.

To stay competitive, businesses must embrace these technologies to streamline operations, enhance creativity, and deliver personalized customer experiences.

Having a functional and responsive website is important for business growth, especially if you run a salon or a barbershop.

A website design is more than just a digital platform—it’s a tool for engaging clients, automating bookings, and driving revenue through effective sales and marketing automation.

Introduction

Your customers are always looking for a convenient and accessible website which means your barber shop website has features like booking appointments, exploring services, and even purchasing your product or services online.

I will help you with how to create barber website or How to create salon website that not only looks great but also functions as a 24/7 assistant for your business. So your users can book appointments with you or your team members. You can set up stripe payment for advance payment.

There’s no need to rely on multiple platforms for different functions like website creation in wordpress or other CMS and manage sales and marketing with different platforms like HubSpot, Zoho, etc.

Looking for the top website builder for your salon business?

GoHighLevel is a great option. To explore other website builders and find the perfect fit for your business, click here for a comprehensive list of the best website builders in 2024.

Pick Domain Name & Hosting

Before diving into the specifics of creating a barber shop website or a salon website design, you first need to select a domain name and hosting for your website.

First, you need to choose the domain name because your domain name is your brand identity. Your domain name must reflect your brand and the services you provide to your users. A good domain name not only increases brand recall but also improves your visibility on search engines

I am sharing some best tips for choosing an effective domain name, so let’s have a look below:

• Keep It Short, Simple, and Memorable: Your website name should be simple so that clients can remember your website name easily without any difficulty. For instance, if your salon is called “Glamour Cuts,” consider a domain like “glamourcuts.com.”
• Use Relevant Keywords: You need to use keywords like “barber,” “salon,” or “style” that help with SEO improve search engine rankings, and make your services more clear to your potential clients.
• Avoid Special Characters: You need to avoid numbers and hyphens because it can confuse users or make your domain look unprofessional.

Build Your Website with GoHighLevel

GoHighLevel’s website builder allows you to customize your salon website with a simple drag-and-drop interface. This platform enables you to build a website from scratch, or you can choose from website templates for salons website.

You can easily add essential features to your salon website, such as booking calendars, service menus, and testimonials, all of which help engage your clients with your business.

With all the tools needed to personalize and enhance your online presence, GoHighLevel helps you create a website that reflects your brand and boosts your business’s sales and marketing efforts.

Key Features of the GoHighLevel Website Builder

• Drag-and-Drop Functionality: The intuitive drag-and-drop interface makes it easy for salon website design. You can simply drag any elements such as countdown timers, videos, booking calendars, and more to make your site unique and customize or edit them.
• Create Unlimited Websites: There’s no limit to the number of websites you can build at GHL, offering you flexibility for multiple projects or client portfolios.
• Choose from 200+ Templates: GHL provides you a 200+ templates to get started quickly or build a website from scratch for complete creative control.
• Easy Editing: You can easily add or remove pages, customize sections, and adjust content to create a personalized website. GoHighLevel lets you edit your website at any time.

Why Choose GoHighLevel for Website Building?

• User-Friendly Design: Even if you’re not a web designer, GoHighLevel’s drag-and-drop tool makes the process simple and intuitive.
• Full Customization: GHL allows you to personalize your website with features like pop-ups, order forms, progress bars, create surevy and more. You have full control over how your website looks and functions.
• Advanced Options for Developers: If you have coding skills, you can use HTML or JavaScript to add custom elements to your website, making your website more customization to the next level.
• Easily Intregate: Connect your website with GoHighLevel’s workflows and other tools, creating a smooth experience for visitors and clients.
• GHL Conversion AI: can revolutionize your salon or barber shop. It offers 24/7 appointment booking, personalized service recommendations, automated reminders, instant answers to FAQs, feedback collection, and targeted promotions. This improves customer experience, increases efficiency, and boosts revenue.

Essential Pages for Your Salon & Barber Website

Having a salon or barber website meets your client’s requirements and business goals by having the right website pages. But how to create salon website or How to create barber website that truly delivers? Every page of your website should provide a specific feature or function like your services, contact details, Booking, appointment, etc.

Below, I break down for you the essential pages your salon or barber website must include, along with their roles and best practices for optimization.

1.1 Home Page

It is said that your first impression is your last impression. You must impress your customers with the first look of your website i.e. HomePage. Your website’s home page serves as its virtual entrance. It should be visually appealing and captivating to visitors, enticing them to delve deeper into your website’s offerings.

Key sections to include in your website on the Home Page section:

• High-quality images of your salon or barbershop
• A brief introduction to your services
• Prominent barber appointment booking system options
• Special offers or promotions
• List for Faqs
• Add reviews and testimonials
• Team members introduction with images

1.2 About Us Page

An About Us page builds trust with your visitors. You can share the story behind your salon or barbershop to foster trust and authenticity.

Include the following points in your About Us page:

• A brief history of your salon or barbershop
• Your mission and values
• Meet the team section (if applicable)
• Any certifications, awards, or special mentions

1.3 Services Page

On the Service page, you must mention all the services you provided to your user. This page is one of the most visited sections because it meets your client’s requirements. You must show your services with detailed information about your offerings while making it easy for clients to decide what they need.

Be sure to include:

• You must include clear descriptions and pricing
• You need to use high-quality images for each service
• Offer an easy way to book appointments directly from this page
• Include clear descriptions and pricing.
• Include a FAQ section with answers to common questions.
• Allow clients to select their preferred team member before booking an appointment.

1.4 Online Booking Page

Including an online booking page on your website is an important feature for modern salons and barbershops. This page helps your client to book their visits at their convenience, so it will reduce phone inquiries and double bookings.

Be sure to include:

• Allow clients to view available slots in real-time.
• Let users book and pay online securely.
• Send automated confirmations and reminders.
• Create round-robin or services appointment booking with GHL so user can directly book the time slot and pay upfront

1.5 Gallery Page

Nowadays users want to see your work before using your services so it is also important to have this page on your website. The gallery page is your visual portfolio, showcasing the quality of your work. This page is especially important for attracting new clients who want to see what you’re capable of before booking.

Be sure to include:

• Before-and-after shots of your work.
• Photos of your salon or barbershop’s interior.
• Videos of styling techniques or client transformations.

1.6 Contact Page

If a client wants to reach out to you, how can they contact you? That’s where the contact page comes in. Your Contact page should make it easy for clients to get in touch or find your location.

Be sure to include:

• Your location with a Google Maps embed
• A contact form for general inquiries
• Phone number, email, and social media links
• Booking and appointment information

1.7 Blog Page

A blog page is an excellent tool for boosting SEO for barber shop websites while providing value to your customers and establishing your expertise. Regular blog posts on hair care tips, trends, and styling guides can attract traffic to your website. You can also promote new services or products here.

Regular updates keep your website active and help improve search engine rankings.

If you want to know about how you can improve your SEO ranking and Core Web Vitals Scores you can check out our blog for more info!

Choose GoHighLevel Platform to Manage Bookings & Clients

Just as a website is important for a business, managing sales and marketing is equally important.

Business owners often want everything to be managed through a single platform. That’s why I recommend using the GoHighLevel platform—it’s the best choice for managing everything in one place effortlessly.

GoHighLevel is an all-in-one platform designed to streamline operations, improve client satisfaction, and boost revenue. It is an excellent choice for sales automation for salons and marketing automation for barbershops.

GoHighLevel also offers WordPress hosting, but if you’re looking for more detailed information, check out our blog on WordPress Hosting Tips.

It’s a helpful resource to guide you through optimizing your hosting experience.

Below, I will explore how GHL features can transform your salon or barbershop website into a streamlined business operation.

1.1 CRM, Pipeline, and Opportunities

You can easily manage all your client information in one place using GoHighLevel’s CRM (Customer Relationship Management). You can easily track interactions, preferences, and the history of your clients, which helps you offer a more personalized service.

The pipeline management tool lets you organize leads and customers by stages, improving follow-ups and conversions.

With this feature, you can:

• Access a complete history of client appointments, preferences, and notes to personalize services.
• Track leads and sales pipelines to identify growth opportunities and boost conversions.
• Offer loyalty programs or discounts based on client activity.To explore Pipeline features on the GHL platform, navigate to ‘Opportunities’ and then select ‘Pipeline,’ as shown in the image.

To explore Opportunities features on the GHL platform, navigate to ‘Opportunities’ and then select Opportunities,’ as shown in the image.

1.2 Unlimited Sales Funnel

Using GohighLevel, You can create unlimited sales funnels, ensuring that your leads are nurtured through every stage of the customer journey, whether they are browsing your website, having service inquiries, or booking their next haircut.

• Lead Generation: Offer first-time discounts through landing pages. I have created main landing pages in go high level with A/B testing. You can read more about how to optimize the landing pages.
• Lead Nurturing: Automate email follow-ups with helpful tips or promotions.
• Conversion: Drive clients to book services through targeted offers.

These sales funnels are fully customizable and easy to set up, ensuring consistent client acquisition.

For this feature, you need to select “Sites” and then “Funnels”

1.3 Surveys and Forms

You can create surveys and forms to gather valuable customer feedback, streamline Salon Booking appointments, or collect additional customer data using the GoHighLevel platform. This is essential for improving your services and customizing the client experience.

This data helps you:

• Understand your client satisfaction levels.
• You can easily identify areas of improvement in your services.
• You can collect testimonials for marketing purposes.

To explore Surveys and Forms, navigate to “Sites” and then select “Forms”, and “Surveys” as shown in the image.

1.4 Email Marketing

Email marketing is the most powerful tool for sales and marketing automation for your barber shop website. Using GohighLevel helps you to integrate email campaigns that allow you to send personalized offers, promotions, or appointment reminders.

Automated emails save time while ensuring that your clients stay engaged with your brand.
With this feature, you can:

• Offer online booking options for customer convenience.
• Use targeted email campaigns to reach specific customer segments.
• Track customer preferences and purchase history to personalize recommendations.
• Implement a loyalty program to reward repeat customers.
• Gather customer feedback to improve services and offerings.
• Showcase positive customer reviews and testimonials on the website.
• Partner with local businesses to offer joint promotions or discounts.
• Use social media to engage with customers and promote the salon.
• Run contests or giveaways to generate excitement and attract new customers.

To find the Email Marketing section, navigate to “Marketing” and then select “Email” as shown in the image.

1.5 2-Way SMS Marketing

With the help of this feature, you can send and receive text messages from clients directly. This is especially useful for appointment reminders, promotions, and personal communication. It helps increase customer engagement and reduces no-shows.

This will help you to:

• Confirm appointments and send reminders.
• Notify clients about flash sales or last-minute availability.
• Respond to client queries in real time.

To see all your conversions, you can navigate to “Conversations” and then select “Conversations” as shown in the image.

1.6 Booking and Appointments

A barber appointment booking system is important for any salon or barbershop website. With GoHighLevel’s appointment booking feature, clients can easily access barber shop online booking, select services, and choose their preferred time slots.

The system is automated, so you don’t need to worry about manual bookings and scheduling errors.

Key features include:

• Real-time availability updates to prevent double bookings.
• Calendar syncing with platforms like Google Calendar.
• Automated notifications to reduce no-shows.
• Online payment with stripe
• Go high level provide the round robin and service booking features

You can see all your Bookings and Appointments in the “Calendars” section.

1.7 Conversion AI and Chatbot

Conversion AI and Chatbot are powerful tools that help you communicate with users more effectively. Whether a user submits a query in text, image, or PDF form, the AI-driven chatbot provides quick and accurate responses.

With the GHL platform, you can easily manage and customize your chatbot, ensuring it meets your specific needs. This feature makes customer support faster, smoother, and more efficient, increasing the overall user experience.

Enhance your chatbot’s capabilities by training the ai chat bot on customer feedback and reviews.

In the “Conversion AI” section you can find these features in GHL as shown in the image.

1.8 Workflow AI Automation with go high level

With the help of this feature, you can easily create automatic processes for handling leads, client follow-ups, and appointments. Workflow automation saves time, reduces manual tasks, and ensures that every client is engaged at the right moment in their customer journey.

You can:

• Send welcome mail and thank-you emails after appointments directly to your clients.
  Following up on abandoned bookings.
• Triggering birthday, marriage aniversary discounts or special offers like BFCM, New Year, Christmas.
• Booking Reminder: Send a follow-up email a few days before the appointment to confirm the booking.
• Appointment Reminder: Send an automated reminder email or SMS the day before the scheduled service.

To navigate this feature, you need to select “Automation” and then “Workflows”.

1.9 Call Tracking

You can monitor incoming calls from your clients, track their source, and analyze their performance with a call-tracking feature. This will help to understand your marketing campaigns by showing which channels are driving the most calls and bookings.

You can:

• Record calls to train staff or review client inquiries.
• Track peak call hours to optimize staffing and scheduling.

In the “Phone Number” section navigate to “Manage Numbers” as shown in the image.

1.10 Reputation Management

Having a good reputation in the market is very important for any business. With the help of the GoHighLevel platform, you can collect, monitor, and respond to customer feedback easily. You can showcase your positive review on your Google Business Profile (GBP) to build trust with potential and loyal clients.

You can easily:

• Automated Review Requests: Set up automation workflows in GHL to send review requests immediately after a client interaction (e.g., after purchase, service completion, or consultation).
• Personalized Messaging: Use AI-generated personalized templates for review requests to make them feel more authentic and engaging.
• Timing Matters: Schedule review requests at optimal times, such as 1–2 days after the service, when the experience is fresh in the customer’s mind.

1.11 Tracking and Analytics

You can track and analyze your website and sales and marketing campaigns. You can track website traffic, lead generation, conversion rates, and campaign performance to make informed decisions to improve your website’s performance and marketing strategies.

You can monitor:

• Website traffic and user behavior.
• Conversion rates from your booking page.
• Campaign performance metrics.

In the “Reporting” section you can see all your reports such as Google ads report, Facebook ads report, Call report, and Appointment report.

I hope the above details help you in how to create a barber website easily.

Conclusion

Creating a salon or barber website with sales and marketing automation features is an investment that pays off in client satisfaction and operational efficiency.

If you’re wondering how to create salon website or how to create barber website, a platform like GoHighLevel enables you to design a professional and functional website that serves as a digital hub for your barber shop business.

But we understand that not everyone has the time or expertise to manage this on their own. That’s where me and my controlF5 team come in!

Our team is highly skilled in the GoHighLevel platform, enabling seamless integration of tools for booking management, sales and marketing automation, and client engagement.

We ensure that your website is not only visually appealing but also optimized for AI-powered automation operational excellence.

If you’re looking for a hassle-free way to build and manage your salon booking system for beauty salon websites, we are here to assist you.

Contact us today for more detailed information, and let us help you take your business to the next level!