How We Revamped Promunch’s Shopify Store to Drive Conversions

Redesigning your Shopify store isn’t just a trend, it’s a necessity across all industries. For health-focused snack brands like Promunch, a high-performing, user-friendly eCommerce store is important to stand out in a competitive market.

In this case study, we will show how we transformed Promunch’s Shopify store to boost conversions and create a smoother shopping experience based on modern customers.

Client Name: Promunch
Industry: Protein-Enriched Snacks
Website: https://promunch.in
Services Provided: Complete Shopify Store Redesign, Integration of Best Shopify Apps.

The Brand Story

Promunch is a rising star in the functional snacks space, known for its protein-packed roasted chickpeas and nutritious, ready-to-eat options. With a focus on health, taste, and convenience, the eCommerce store brand had successfully built a loyal offline customer base, but their digital presence wasn’t keeping up.

There was also a lack of visual hierarchy, cluttered layouts, and no clear call-to-action, which often led to drop-offs before checkout. In an industry where trust and convenience are everything, especially for health-conscious consumers shopping online, these gaps made it difficult for Promunch to compete effectively in a growing but crowded market.

That’s where we came in, to redesign their Shopify store and turn casual clicks into confident purchases.

Challenges

Even with a strong product lineup, Promunch’s Shopify store was not optimized to convert visitors into buyers.

The absence of key features and outdated Shopify store design elements created friction in the user journey.

Below is the breakdown of the major challenges that were holding the Shopify store back:

1. Outdated Store Design & Slow Load Speed

Promunch’s previous eCommerce store design didn’t match the freshness or energy of the brand. The store layout was cluttered, and the product pages of their Shopify store took too long to load, especially on mobile devices. This affected first impressions and user retention significantly.

2. No Product Reviews or Social Proof

In their Shopify store, there was no way for customers to see feedback from others, making it harder to build trust. In today’s eCommerce world, product reviews and ratings are important in influencing buying decisions. Without them, hesitation often leads to abandoned carts.

3. Missing “Buy It Now” CTA

The Shopify store product pages only offered an “Add to Cart” button, which slowed down the buying journey. A direct “Buy It Now” option was missing, resulting in lower impulse purchases and fewer conversions. Shoppers had to take extra steps to check out.

4. No Smart Product Recommendations

Without an intelligent upsell or related product section, cross-selling opportunities were completely missed. Promunch couldn’t guide users toward discovering more products or increasing cart value. This directly impacted AOV (Average Order Value).

5. Lack of Third-Party App Integrations

The eCommerce store had limited integration with helpful Shopify apps that could increase marketing, automation, and analytics. Without these best Shopify apps, it was difficult to engage customers, track behavior, or personalize the shopping experience.

6. Poor Mobile Experience & SEO

The Shopify store wasn’t fully optimized for mobile users, store pages weren’t responsive, and navigation was clunky. In addition, poor SEO structuring made it harder for Promunch to rank and attract organic traffic from search engines.

Our Solutions

We approached the Promunch redesign store with a strategy focused on performance, user experience, and conversions. The goal wasn’t just to make the Shopify store look better, it was to create a Shopify experience that builds trust, shortens the buyer journey, and supports long-term growth in a competitive market.

1. Shopify Store Redesign (From Figma to Function)

We didn’t just redesign Promunch’s store, we built a custom Shopify theme from the ground up. Starting in Figma, our Shopify design team created a structure based on the brand’s identity, keeping consistency, performance, and scalability at the core. This wasn’t a template job; it was a complete creative rebuild.

On the Shopify development front, we brought the designs to life with precision, building out dedicated combo pages, bulk order sections, and a manage login page that made the experience simple yet professional. We also added an order tracking feature directly into the Shopify store so customers can quickly check their delivery status without contacting support.

The redesign Shopify store laid the foundation for a modern, high-performing eCommerce store that not only looks great but is also built for growth and adaptability.

2. Performance Optimization

We compressed images, minimized scripts, and removed unnecessary elements to improve store page speed up load times. This is especially important for mobile shoppers, where every second of delay leads to drop-offs.

With Google’s Core Web Vitals in mind, we made sure the new Shopify store scored well in both Shopify store speed and usability metrics.

3. SEO Optimization

SEO foundations were implemented using best practices: structured meta tags, descriptive ALT tags, and a logical site hierarchy. Schema markup was added to product pages to boost visibility in search engines and increase click-through rates.

To further strengthen discoverability, we also integrated some of the best Shopify SEO apps that are designed to automatically handle image optimization, broken link monitoring, and metadata generation.

These integrations not only saved time but also ensured that Promunch’s store stayed optimized as it scaled.

4. Improved User Experience (UX/UI)

While the redesign established the framework, UX/UI improvements focused on how users interact with the Shopify store, every scroll, click, and decision-making point. Our goal was to create a journey that felt effortless, logical, and trustworthy from the first visit to checkout.

We introduced a “Buy It Now” button to reduce checkout steps and encourage quicker conversions. The product detail pages were thoughtfully reorganized to showcase key content like reviews, benefits, and ingredients in a clean, readable format.

On mobile, every element was restructured for thumb-friendly usability, from optimized fonts to smooth product card layouts. To help users navigate faster, we layered in smart filters and visual product recommendations that guide attention and make browsing feel intuitive.

Each improvement was built with user behavior in mind, designed to reduce friction and build confidence at every step.

5. Integrated Best Shopify Apps

To boost Shopify store functionality and customer experience, we handpicked and integrated high-performance best Shopify apps based on Promunch’s goals.

Each Shopify app serves a unique purpose and is a key part of the sales funnel:

Results

Following the complete Shopify redesign and powerful Shopify app integrations, Promunch experienced significant growth in user engagement, eCommerce store performance, and overall sales.

Below is a breakdown of the key improvements:

1. Improved Page Load Speed & Mobile Responsiveness

With performance optimizations and mobile-first design, the Shopify store now loads up to 30% faster, especially on smartphones. This reduced bounce rates and improved session duration.

2. Boost in User Engagement

Adding product reviews, Instafeed, and real-time popups in the Shopify store increased user interaction across product pages by 35%, making visitors stay longer and interact more with content.

3. Higher Conversion Rates

The introduction of the “Buy It Now” button, simplified UX, and trust-building sections led to a 28% uplift in conversions, turning more visitors into buyers.

4. Better SEO Visibility
With proper meta structuring, schema, and SEO apps, organic traffic grew by 40%, and the Shopify store started ranking higher for targeted keywords.

5. Growth in Average Order Value (AOV)

By adding product recommendation blocks and combo offer pages, Promunch’s AOV improved by 18%, with more users exploring and adding multiple items to their cart.

Ready to Transform Your Shopify Store?

Redesigning Promunch’s Shopify store wasn’t just a visual upgrade, it was a complete strategic transformation. From store page speed and structure to trust-building features and store smooth navigation, we aligned every element with what matters most: conversions, performance, and customer experience.

At ControlF5, we don’t just build Shopify stores, we redesign them to grow in today’s competitive market. As a trusted Shopify agency, we have helped hundreds of eCommerce brands across industries elevate their online store presence with powerful store design, optimized performance, and smart Shopify app integrations.

Our Shopify experts are here to help if you are facing low conversions, poor mobile performance, or an outdated look. We will understand your current challenges, understand your goals, and create a roadmap to redesign your Shopify store end-to-end.

Connect with our Shopify development team today and get expert guidance on your next big move.