Ecommerce websites are important to any business because they help a business generate more revenue. When you create an eCommerce website, you make it easier for customers to place orders with your company and make payments online. By doing this, you allow them to access the company’s products without having to go through a different site or go into a retail store. This will make your business accessible to more customers who are not able to come into the store or ask a sales associate where the product is located.
To create an eCommerce website in WordPress CMS step by step, you need to know the following things at first.
1. Reducing overhead costs:
When a company has an eCommerce website, it reduces overhead costs because it eliminates the need for a sales force and a physical building for retail stores. This will save the company money on salaries of employees as well as rent for separate buildings. This extra money can be used to grow the business further, making a bigger profit in the long run. Using an eCommerce website using WordPress will be used in managing the work better, reducing the overall cost on a daily basis.
2. Increasing market share:
Ecommerce websites attract more customers than traditional brick-and-mortar stores because they have access to customers 24 hours a day. This gives your business a chance to reach out to individuals who do not have time to go into the store during regular business hours. It also gives customers flexibility in choosing the time when they will place orders with the company, leading to increased sales.
3. Increasing customer loyalty:
An eCommerce website creates a personal connection between your company and its customers through social media platforms like Facebook, Twitter, Instagram, etc. By sharing images, news, and other information about the company’s products you are enabling customers to get more connected with your brand which increases customer loyalty and engagement.
4. Increasing sales:
By creating an eCommerce website using WordPress woo-commerce that is easy to navigate with all the necessary information, you will be able to reach the customers in a way that they will want to buy products online. This statement is not just true for products but also for other services like events, consultancy, and even affiliate programs. Using an eCommerce website using WordPress woo-commerce will help in managing the scope of sales and productivity on all ends.
Ecommerce websites are not just important for businesses; consumers love them as well. They can save time and money by not having to go into different stores or order products at different sites, so consumers from different countries can connect through this medium. This makes it easier for customers to shop around because they can find anything from clothing, food, and electronics on their wish lists without having to travel anywhere else.
1. Setting up your website
You need to have a hosting account before starting the process of transferring or installing WordPress. You can start by signing up for hosting services from a reliable provider. When you sign up with a hosting provider, you will usually be given one or more domain names to use for your website.
You can use a free WordPress theme to start building your site or choose from an array of paid themes on the marketplace. The choice is completely yours whether you want to design your theme by using a drag-and-drop builder or buy one that is ready to use. All themes include templates, plugins, and code libraries which are essential for your site. You can begin the process by either creating a new site or installing an existing theme on the server.
2. Themes and plugins
You need to choose a theme that is compatible with WordPress before you start customizing it. There are more than four million themes available in the current market and that number is expected to grow over time as more people take up e-commerce website building on WordPress every day. Currently, there are 35,000 free plugins available for WordPress and it is expected that over 350,000 will be added to the plugin directory. These plugins will help you customize your site in a way that is suitable for your business. To build an eCommerce website with WordPress and woo-commerce, you might need these themes and plugins.
You can either hire a developer to build or customize your website or choose from the billions of available options that are available for free. It is best if you start with a theme and then adjust it to suit your website. Themes are simple and easy to install, so you can get started with the design process as soon as possible so that customers can start browsing through their favorite products online.
3. Content creation
The next step is adding content to your site which will tell the story about your company’s products, services, and policies concerning shipping and returns, etc. You need to write an engaging and compelling copy for your content so that customers can easily understand what it is that you are offering. You can write a product description, add images of the products, and even write about each service or product individually with eCommerce website using WordPress.
You need to have detailed information about each product so that customers will know what they are buying before they make the purchase. For example, if you are selling smartphones you should have individual descriptions of each model with its specifications, color options, and other details. The same process applies to other products as well so that the customer can make an informed decision before making a purchase. A well-written and informative set of content will lead to increased sales which will help grow your business further.
4. Creating a money-making e-commerce website
Now that you have seen how to get started with creating your e-commerce website it is time to know how you can make money out of it. There are many different sales channels for your business and each channel has its strengths and weaknesses.
5. Promoting your e-commerce website
This step is not as exciting as it sounds because you do not need to spend much money on the promotion of your website. The purpose of promoting your e-commerce site is to increase traffic and sales which in turn results in increased revenue for your business. You will have to spend a small amount of money on the latest social media channels like Google, Facebook, and Twitter which are known to help businesses grow their online presence.
You should use these channels effectively so that they can help you achieve wider visibility which will lead to more orders from buyers around the world. Once you set up a website, you will have to think about ways that you can promote it effectively using the platforms mentioned above.
6. Product pricing
The pricing of your product of eCommerce website using WordPress and service plays an important role in the growth of your e-commerce website. You need to take into consideration factors such as a competitive price for your products and services as well as the cost involved in running the business. You need to look at your specific needs, competitors’ prices, and their landing pages concerning price so that you can adjust your prices accordingly.
7. Payment methods
One of the most crucial parts of online shopping is choosing the payment method that is suitable for both customers and businesses. You should accept payments through all major international credit cards which are accepted by both online sellers and buyers worldwide. There are some popular payment gateway integration companies that are allowed like Paytm, Razorpay, Ccavenue, and Stripe.
8. Shipping and returns policy
The shipping and returns policy is another crucial part of the sales process because customers will want to know how they can avail of these services so that they do not have to return their purchased items. It is important to mention the shipping and return policies of your business clearly on your site to avoid any confusion in the future. For your customers to make an informed decision, you should mention how long it will take for them to receive their purchased item and if they need to pay anything extra for shipping or taxes. You should also mention if they can get a refund if they are not satisfied with their purchase etc.
9. Search engine optimization (SEO)
Search engine optimization is a crucial part of marketing your e-commerce website because it helps people to find you when they are searching for a product on a specific search engine search bar. You should ensure that your site will be indexed by major search engines like Google, Yahoo, Bing, and Ask so that more people will be able to find you online.
You should keep the content updated regularly on all social media platforms like Facebook, Twitter, and Linkedin because these are known to help you reach more potential customers. Your website should have clear instructions and all the important details about your products so that customers can easily know what they are buying before making their decision.
WordPress is a well-known content management system (CMS) that lets you create a website easily and quickly by using templates provided by the system. The best thing about WordPress is the fact that you can modify the templates provided to suit your business requirements. Starting from Yoast SEO to Rank Math SEO, there is an all-in-one SEO that makes it useful for people to get in touch with their SEO optimization of the content so that it can rank higher. It comes in handy to create eCommerce website in WordPress step by step.
One of the main reasons why businesses should use WordPress to operate their online store is because it offers SEO-friendly themes and plugins which are created by professional designers around the world. These themes and plugins are free to download from the internet so that customers can easily customize their e-commerce websites with ease and in a short period.
We hope that you have gained some valuable insights from this guide so that you can create an effective e-commerce website in no time. Building an eCommerce website with WordPress and woo commerce is not as easy as it sounds but it is worth the effort when you see the positive results and actual revenues coming into your business regularly. To create e-commerce website in WordPress step by step, you might be needing all these tips for your future purposes.
Remember that your site should be SEO friendly, and useful to customers if you want to increase your website traffic and ultimately boost sales. You need to analyze your target audience and figure out what they expect from your e-commerce website before getting started with the design process.