WooCommerce to Shopify Migration for Improved Performance and Sales

Sometimes, eCommerce store owners need to redesign their ecommerce store website or move it to a better platform to grow their business. Migrating an eCommerce store can sound difficult, but with the right Shopify development team, it can be done easily and safely.

A Shopify agency can help you move your existing e-commerce store to Shopify, making sure it fits your business needs.

In this case study, we will show how we helped Furst Gear migrate from WooCommerce to Shopify for better Shopify store speed, user experience, and sales.

Client Name: Furst Gear
Industry: Motorcycle Accessories & Apparel
Website: https://furstgear.com/
Services Provided: E-commerce Migration, Shopify Store Design & Development, Shopify Store Speed Optimization, AOV Increase, SEO, and Mobile Optimization.

Background

Furst Gear is a passionate brand dedicated to motorcycle enthusiasts, offering premium-quality bike parts, accessories, and apparel from top global brands in Bangalore India. Their original WooCommerce store helped them enter the online market, but it struggled to deliver a fast, smooth shopping experience.

With ambitions to scale, Furst Gear decided it was time to migrate to Shopify for better performance, easier management, and stronger growth potential.

They were facing a slow WordPress version upgrade and plugin upgrade, eCommerce website speed, a poor mobile experience, and limited flexibility to manage sales tools effectively.

To overcome these challenges, they approached ControlF5 to migrate their existing WooCommerce store to Shopify. Our goal was to fix the performance issues and build a scalable, high-converting Shopify store based on their business needs.

Challenges

Below are the major challenges Furst Gear faced with their WooCommerce store are as follows:

1. Slow Loading Speeds

Furst Gear’s WooCommerce store was slow to load, especially on product and checkout pages. The long wait times frustrated users, leading to early exits and lost sales opportunities.
The WordPress website was slowed down by large images and too many plugins. This not only affected customer experience but also hurt the website’s SEO rankings and discoverability.

2. Limited Ability to Manage AOV (Average Order Value)

The old platform lacked built-in tools for upselling, bundling, or offering custom discounts during checkout.

As a result, customers typically completed purchases without exploring other relevant products.

This limited the eCommerce brand’s ability to increase the average order value and boost revenue per customer. They needed a smarter system to recommend more items during the shopping journey.

3. Outdated WordPress Plugins

Several WordPress plugins in use were outdated or no longer supported, making the eCommerce store vulnerable to bugs and security threats.

These plugin issues also caused conflicts during updates, which disrupted key features like checkout and product filtering.

Managing the backend became harder over time, with constant fixes and troubleshooting required to keep the ecommerce store functional. It also raised concerns around long-term stability.

4. Inefficient User Interface (UI) and User Experience (UX)

The eCommerce store layout lacked structure and clarity, making it hard for users to find what they were looking for.

Navigation menus were cluttered, and product pages were not visually appealing.

This poor user experience led to increased bounce rates and fewer conversions. Overall, the eCommerce store design failed to reflect the premium quality of the products Furst Gear was offering.

5. SEO Issues

Their eCommerce store SEO foundation was weak due to improper URL structures, missing meta tags, and unoptimized content.

Search engines found it difficult to crawl and rank the ecommerce store pages effectively. Important technical elements like schema markup and internal linking were missing. This resulted in low organic visibility and poor search performance in key product categories.

6. Mobile Responsiveness

More than half of Furst Gear’s visitors were coming from mobile devices, but the ecommerce website wasn’t built to serve them well. Buttons were hard to tap, layouts were not responsive, and loading times were even worse on mobile.

This created a poor mobile shopping experience and directly affected conversion rates. The lack of mobile optimization was costing the brand potential customers.

Our Solutions

1. Migration to Shopify

We carefully migrated all essential data, including products, images, customer information, and order history, from WooCommerce to Shopify. Our Shopify experts also uploaded and organized over 500+ products in the new Shopify store, ensuring each item was properly categorized and displayed.

The migration was done without any data loss or disruptions to the business. Shopify was chosen for its ease of use, secure infrastructure, and flexibility to scale with future needs. This gave Furst Gear a more stable and manageable backend.

2. Speed Optimization

We optimized the entire Shopify store by compressing and resizing all images to load faster without losing quality.

With the help of website speed optimization, unnecessary code and scripts were removed to manage the Shopify store smoothly. By using Shopify’s built-in CDN and caching tools, we significantly improved the Shopify store’s site speed.

The result was a much smoother experience for users on all devices.

3. Increase AOV with Apps & Customization

To help increase revenue per order, we added upsell and cross-sell features on product and cart pages.

We also implemented discount bundles to encourage customers to add more items to their cart.

Automated abandoned cart emails were set up to bring back lost customers. These features helped boost sales and improve customer retention.

4. Improved UI/UX

We redesigned the entire Shopify store with a fresh, clean layout that made navigation simple and intuitive.

Product filtering, category organization, and visual hierarchy were improved for better shopping flow.

Product pages were enhanced with detailed content, strong CTAs, and high-quality images. These changes made the Shopify store easier to use and more engaging.

5. SEO Optimization

We improved the Shopify store’s SEO by updating meta tags, adding alt texts for images, and using clean, keyword-friendly URLs.

Schema markup was added to increase search engine visibility. We also set up proper 301 redirects to avoid losing rankings during the migration.

These steps helped boost organic traffic, improve core web vitals, and search engine ranking performance.

6. Mobile Optimization

We focused on optimizing the e-commerce store for mobile users by following a mobile-first design approach. The entire Shopify store was designed with mobile users in mind, ensuring menus, filters, and checkout steps worked smoothly on smartphones and tablets.

The layout adjusted perfectly to different screen sizes, improving overall usability and navigation. This mobile-friendly design led to better engagement, reduced bounce rates, and higher mobile conversion rates.

Results

1. Improved Performance

After migrating to Shopify, Furst Gear’s Shopify store experienced a 55% improvement in load speed. The faster loading times reduced friction during browsing and checkout, leading to better user satisfaction.

Customers spent more time exploring products and were less likely to leave the Shopify store early. This directly contributed to an increase in overall engagement and conversions.

2. Increased AOV

With upsell and bundle strategies implemented across the Shopify store, the average order value grew by 30%.

Customers were more inclined to add recommended products or take advantage of special offers.

These smart Product recommendations at key points in the shopping journey helped boost cart totals without overwhelming the user. The result was higher revenue per transaction.

3. Improved User Experience

The fresh and simplified Shopify store design created a more intuitive and enjoyable shopping experience.

Visitors could easily navigate categories, use filters, and view detailed product pages without confusion. This led to a 40% rise in user engagement and a 25% drop in bounce rates.

Customers felt more confident exploring the eCommerce store and completing their purchases, and this boosted conversion rates.

4. SEO Growth

Post-migration, Furst Gear saw a 50% boost in organic traffic within just three months. Optimized URLs, structured metadata, and schema markup improved the Shopify store’s visibility on search engines.

As a result, key product and category pages began ranking higher, drawing in more qualified traffic without relying on paid ads. This organic growth also helped build long-term discoverability.

5. Mobile Conversion Boost

With the mobile-first design and smooth navigation, mobile conversions increased by 20%. The new Shopify store delivered a fast and user-friendly experience on all devices, especially smartphones.

Customers could easily browse, filter, and check out without issues. This improvement played a key role in driving sales from Furst Gear’s mobile audience.

Conclusion

Migrating Furst Gear from WooCommerce to Shopify store design was a smart decision that improved the eCommerce store’s speed, user experience, and overall performance. With a mobile-friendly, SEO-optimized Shopify store, Furst Gear is now set up for long-term growth and a better shopping experience for its customers.

At ControlF5, a trusted Shopify agency, we have an experienced in-house team of Shopify developers who can migrate your existing eCommerce store to Shopify or build a brand-new store from scratch.

We also help you integrate the best Shopify apps to match your eCommerce store needs and support real growth, following the latest eCommerce trends.

If you are unsure how the migration process works or whether Shopify is right for your business, we are here to help.

You can book a free consultation call with our Shopify experts. We will explain everything clearly and show you how we can move your eCommerce store to Shopify smoothly and successfully.

Let our Shopify agency turn your eCommerce store into a high-performing, scalable online business.