How We Created Aayraa Jewels’ Shopify Store from Scratch

Every brand has a story, and at ControlF5, we bring that story to life through beautifully built Shopify eCommerce experiences.

From strategy to e-commerce storefront, we build Shopify stores that don’t just look good, but sell better.

One of our recent projects was with Aayraa Jewels, a modern jewelry brand ready to shine online.

In this case study, we will take you behind the scenes to see how we transformed their vision into a fully custom Shopify store, designed from the ground up to reflect their elegance, boost engagement, and drive conversions.

Client Name: Aayraa Jewels
Industry: Jewelry & Lifestyle
Website: aayraajewels.in
Services Provided: Shopify Store Design & Development, Custom UX/UI Layout, Shopify App Integration, Conversion Rate Optimization (CRO), and Mobile Performance Optimization.

Background

Aayraa Jewels is a homegrown Indian jewelry brand rooted in tradition yet inspired by modern design sensibilities. Known for its finely built collections that combine elegance, heritage, and wearability, Aayraa had already built a name for itself offline.

However, without a digital e-commerce storefront, it was missing out on a vast and growing online audience eager to discover its timeless pieces.

That’s where Aayraa Jewels approached us to build their e-commerce Shopify store presence from the ground up, not just to sell jewelry, but to create an immersive, high-converting experience that reflects the soul of their e-commerce Shopify brand.

Our goal was to design a mobile-first Shopify store that showcases their products beautifully, builds trust with new customers, and turns visitors into loyal buyers, all while staying true to Aayraa’s aesthetic identity.

Challenges

1. No Existing eCommerce Presence

Aayraa Jewels had no website or online store before starting this project. They needed a complete Shopify store setup built from scratch, including e-commerce store design, layout, product pages, and backend management.

It was important to create a clean and easy-to-use e-commerce website that could grow with their brand.

2. High-Value Product Presentation

Jewelry is a premium product, and customers expect a luxury shopping experience. The challenge was to display each item beautifully with high-quality images, detailed descriptions, and customer reviews.

This helped build trust and made customers feel confident in their purchases.

3. Limited Stock Urgency Display

To boost conversions, Aayraa wanted to create a sense of urgency during the shopping process.

Adding alerts like “Only 3 left in stock” on product pages to encourage quicker purchase decisions.

This psychological trigger helps reduce hesitation and increases the chances of a sale.

4. Incentivized Upsells Without Disruption

Aayraa Jewels’ goal was to increase the average order value by promoting bundles and free gifts. But it had to be done in a subtle and user-friendly way.

We had to make sure the shopping journey remained smooth and enjoyable, without confusing or distracting the customer.

5. Mobile Responsiveness for Gen-Z and Millennial Shoppers

A large number of Aayraa’s customers shop on their phones, so the e-commerce store had to work perfectly on mobile. It needed to load fast, be easy to navigate, and look great on all screen sizes to give users a smooth and premium shopping experience.

Our Solutions

1. Shopify Store Design (From Figma to Function)

Our team of Shopify experts and UI/UX designers started by mapping out Aayraa Jewels’ digital storefront in Figma, focusing on both visual appeal and user journey. Every e-commerce store page, such as the homepage, collection, product detail, cart, and checkout, was carefully designed to align with the e-commerce brand’s style and e-commerce goals.

Once the e-commerce store design was approved by Aayraa Jewels, our Shopify developers translated the Figma layouts into a fully functional, responsive Shopify store.

On the Product Detail Page (PDP), we created a proper and informative structure:

• The Quantity Selector, Add to Cart, and Buy It Now buttons were aligned in a single row to reduce scrolling and simplify the buying process.
• Below this, we added key decision-making sections, including:

1. Delivery Time details to set expectations.
2. A clear Product Description highlighting features and materials.
3. Refund Policy and Shipping Policy to build trust.
4. Customer Reviews powered by Judge.me to showcase social proof.

This e-commerce store layout not only improved clarity but also encouraged faster purchase decisions by putting all essential information in one place.

2. Mobile-First Optimized UX

With a large portion of Aayraa Jewels’ customers browsing and shopping on mobile devices, our Shopify experts focused heavily on creating a mobile-first user experience.

The entire Shopify store was designed to load quickly, display beautifully on smaller screens, and offer smooth, intuitive navigation.

We ensured that all icons, buttons, and product tiles were touch-friendly and easy to interact with, even on the go. To make the shopping experience smoother, we implemented sticky cart buttons and reduced the number of steps in the checkout process, allowing users to complete their purchase faster.

Every Shopify store page was thoroughly tested to be fully responsive across all screen sizes and devices, ensuring a consistent and high-quality experience whether customers visited on mobile, tablet, or desktop.

3. Smart Promotional Triggers

To boost engagement and conversions, we added smart promotional elements across the Shopify store. A top bar banner highlighted the “10% off on first order” offer for new visitors.

When users added a product to the cart, a pop-up encouraged them to add one more item to unlock a free surprise gift, creating a sense of reward.

We also used the best Shopify product bundle apps to suggest product bundles on the product pages, subtly increasing average order value without interrupting the shopping flow.

4. Integration of Best Shopify Apps

To increase the functionality and simplify daily operations, we integrated some of the best Shopify apps into Aayraa Jewels’ store.

These tools helped automate workflows, boost engagement, and create a smoother shopping experience.

Visual Identity

To create a cohesive, premium look that reflects the elegance of Aayraa’s jewelry, we used a thoughtfully curated color palette and font system.

Brand Colors Used:

Typography:

• Headings: Gotu
• Subheadings & Body Text: DM Sans

This combination ensured high readability while maintaining a clean and modern luxury appeal.

Results

1. Improved Mobile Conversions

The mobile-first design led to a 30% increase in conversions from mobile users. By managing the layout, adding sticky call-to-action buttons, and minimizing checkout steps, we created a smooth and efficient shopping experience that encouraged users to complete their purchases on the go.

2. Growth in Email Subscribers

Using Mailchimp-integrated first-order discount popups, Aayraa Jewels saw a 40% growth in email subscribers. These popups were strategically placed to capture attention without interrupting the user journey, helping the brand build a strong remarketing list.

3. Higher Product Page Engagement

User interaction on product detail pages went up by 25%, thanks to thoughtful placement of reviews, urgency messages FOMO marketing like “Only 3 left in stock,” and bundled product suggestions.

These elements kept users engaged and helped them make quicker purchase decisions.

4. Increase in Average Order Value

Through smart Shopify upsell bundles and promotional nudges, the e-commerce store recorded an 18% increase in average order value (AOV). Customers were more inclined to add multiple items to their cart when shown curated product bundles and free gift offers.

Conclusion

By combining clean design, intuitive UX, powerful Shopify app integrations, and smart CRO strategies, ControlF5 delivered a fully customized Shopify store for Aayraa Jewels, one that reflects their brand identity while driving real sales.

If you are a growing e-commerce store brand looking to build or scale your online store, we are here to help. Whether you are starting from scratch or revamping an existing Shopify store, our team of Shopify experts always stays updated with the Shopify summer edition that will help you to bring your vision to life, with a design that not only looks beautiful but also performs.

Also, if you are looking to expand into the mobile shop? We also help brands launch fully functional mobile apps for their Shopify stores using no-code Shopify mobile app builders.

With easy drag-and-drop editing and a fully customizable layout, you can offer your customers the same smooth shopping experience on mobile as they get on your Shopify store.

You can book a free consultation call with our team today, and let’s build the eCommerce store your brand deserves.