10 Best Shopify SEO Apps for 2025: Free & Paid

Building a beautiful Shopify store is just the beginning. Many Shopify store owners believe that once the eCommerce store is live, the work is done. But in reality, if your Shopify store isn’t visible on search engines, it won’t generate sales or organic website traffic.

Think of it this way — if your Shopify store were a rocket, SEO would be the fuel. Without it, you will never reach your audience.

Search engine optimization (SEO) is what helps your Shopify store rank higher on search engine results pages (SERPs).

Higher rankings = more organic traffic, greater brand exposure, and increased boost conversion rates.

But here’s the big question: Which Shopify SEO apps should you use for your Shopify store?

There are many SEO apps for Shopify and choosing the right one depends on several factors, such as:

• On-Page SEO (meta titles, descriptions, content)
• Off-Page SEO (backlinking, authority signals)
• Technical SEO (speed, mobile optimization, structured data)
• SEO Monitoring & Analytics (keyword tracking, traffic reports)

And that’s where I come in.

Who Am I?

I am Anurag Pandey, running a Shopify agency, I have helped hundreds of Shopify store owners who often build great eCommerce stores—but miss out on SEO.

Once I introduced them to the right Shopify SEO apps, they started gaining organic traffic, and improved search visibility with Shopify tools, and real sales.

As an official Shopify partner, I have created this quick guide to the 10 best Shopify SEO apps for 2025 — free and paid — based on top ratings and reviews from the Shopify App Marketplace, to help you boost rankings and grow your eCommerce store.

1. Booster SEO Image Optimizer

Rating: ⭐ 4.9 | Reviews: 9,664

Install Booster SEO Image Optimizer

Booster SEO Image Optimizer is one of the top-rated Shopify SEO tools for 2025 that helps you automate your SEO efforts and increase organic traffic with Shopify apps so that you can plan your eCommerce website.

This powerful Shopify SEO plugin handles everything from image optimization tools for Shopify to broken link fixes, ensuring your Shopify store follows Google’s best practices.

It boosts your SEO performance by improving page load speed through automated compression, optimizing URLs, and connecting your Shopify store with Google Search Console in just one click.

With Booster SEO, you can easily discover, diagnose, and resolve SEO issues, helping your eCommerce store gain better visibility and drive more traffic.

Features:

1. SEO autopilot to discover, diagnose, and fix SEO issues instantly.
2. URL optimization and broken link detection.
3. 1-click Google Search Console integration.
4. Image compression engine to improve page speed and SEO score.
5. Real-time SEO health check and issue reporting.
6. 24/7 expert support.

Pricing:

• Free Plan – Free Shopify SEO apps
• Pro Plan – $39/month
• Premium Plan – $69/month

2. Avada SEO Image Optimizer

Rating: ⭐ 4.9 | Reviews: 8,147

Install Avada SEO Image Optimizer

Avada SEO Image Optimizer is a top-tier tool for Shopify SEO optimization, designed to boost your eCommerce store’s visibility, performance, and organic traffic. It helps reduce bounce rates by improving your eCommerce website’s loading speed while handling essential SEO tasks automatically.

This best Shopify app provides you a powerful image optimization tools for Shopify, alt-text optimization, and AI-generated meta tags, Avada ensures your Shopify store ranks higher and runs smoother. It also delivers a real-time SEO audit report to help you fix critical issues and stay aligned with best SEO practices.

Features:

1. Automatically compresses images and generates optimized alt text to better website speed and accessibility.
2. Uses AI to create high-ranking meta titles and descriptions for better search engine visibility.
3. Provides real-time SEO audit reports with actionable fixes and an SEO checklist.
4. Includes technical SEO tools like JSON-LD, rich snippets, robots.txt, 404 management, and 301 redirects.
5. Improves Shopify store performance with Shopify speed optimization apps to reduce load times.

Pricing:

• Free Plan – Basic SEO tools included
• Pro Plan – $34.95/month
• Enterprise Plan – $99/month

3. SearchPie SEO & Speed optimize

Rating: ⭐ 4.9 | Reviews: 4,973

Install SearchPie SEO & Speed optimize

SearchPie is one of the most effective e-commerce SEO apps for Shopify, ideal for Shopify store owners looking to create a high-converting eCommerce store to boost Shopify rankings.

This Shopify SEO app is easy to install and beginner-friendly, requires no coding skills, and allows full SEO customization with just a few clicks.

SearchPie handles everything you need to optimize your Shopify store such as AI-powered content generation, and technical SEO improvements.

It provides detailed SEO status reports, increases on-page elements, and helps to manage your integration with Google Search Console for better indexing.

Features:

1. Helps you in on-page SEO with image optimization, meta tags, and clean URLs.
2. Generates structured data (snippets, sitemaps) based on Google recommendations for better crawling.
3. Includes keyword research tools for Shopify based on real customer search activity.
4. Improves your eCommerce store loading speed and mobile responsiveness with a built-in page speed booster.
5. Uses AI to generate SEO tags and content while providing complete SEO reports and 24/7 support.

Pricing:

• Starter Plan – Free to install
• Premium Plan – $39/month
• Enterprise Plan – $99/month
• Plus Plan – $399/month

4. Tapita: SEO Optimizer & Speed

Rating: ⭐ 5.0 | Reviews: 3,555

Install Tapita: SEO Optimizer & Speed

Tapita is the best Shopify SEO tool designed to improve both your SEO rankings and website performance. It offers a complete SEO audit that scans and fixes common issues preventing your Shopify store from ranking on search engines, making it ideal for modern Shopify store owners with SEO tools looking to grow organically.

Tapita helps you to maintain better performance for both Google and your customers by improving core web vitals scores and compressing images without quality loss.

It also provides valuable keyword research tools for Shopify, helping you discover keyword ideas based on monthly search volume and competition.

Features:

1. Conducts full SEO audits to detect and fix errors affecting search engine visibility.
2. Optimizes images efficiently, maintaining display quality for better ecommerce store speed and performance.
3. Generates SEO meta tags using AI to reduce manual effort and improve ranking.
4. Supports multiple schema types to boost visibility with rich results.
5. Improves performance on both mobile and desktop for a better user experience.

Pricing:

• Free Plan – Free Shopify SEO apps
• Basic Plan – $9.99/month
• Standard Plan – $29.99/month
• Advanced Plan – $49.99/month

5. Tiny SEO Speed Image Optimizer

Rating: ⭐ 5.0 | Reviews: 2,592

Install Tiny SEO Speed Image Optimizer

Tiny SEO Speed Image Optimizer is a lightweight yet powerful solution designed to boost Shopify rankings by improving website speed optimization and on-page SEO. With just one click, you can optimize your eCommerce store for mobile users, reduce page size, and increase overall performance — all without compromising on image quality.

This is the best Shopify app, especially effective for image optimization tools for Shopify and script management. It also provides a complete SEO audit report that helps you quickly identify and fix issues, ensuring your eCommerce store is fully optimized for search engines and faster for users.

Features:

1. Compresses and auto-optimizes images, alt text, and filenames with no quality loss.
2. Uses AI to generate SEO-friendly metadata for product detail pages.
3. Reduces initial load time with lazy loading and asset preloading (CSS/JS minification).
4. Offers full control over 3rd-party scripts and reduces unnecessary JavaScript.
5. Detects and fixes broken links while supporting JSON-LD for rich, indexable content.

Pricing:

• Pay As You Go – Free to install
• Beginner Plan – $14/month
• Advanced Plan – $23/month
• Yearly Plan – $96/year

6. Plug In SEO

Rating: ⭐ 4.6 | Reviews: 2,564

Install Plug In SEO

Plug In SEO is one of the most popular and trusted paid Shopify SEO apps, built to help Shopify store owners SEO tools to improve visibility and drive organic traffic. It offers quick SEO audits, constant issue detection, and monthly reports to keep your eCommerce store optimized and performing well.

This best Shopify app makes it easy to identify and fix critical issues like broken links, slow loading times, and missing metadata. With detailed insights and built-in learning resources, it’s one of the best Shopify SEO tools for beginners and experienced users alike.

Features:

1. Performs complete SEO checks across eCommerce store speed, blog content, keywords, and broken links.
2. Offers powerful title and meta description templating with manual editing for every page.
3. Includes keyword targeting, JSON-LD structured data, and 1-click broken link fixing.
4. Features SEO video tutorials and articles to guide your search engine optimization strategy.
5. Fully compatible with other Shopify apps such as Shopify email marketing apps, product bundles app, mobile apps builder apps, and many more— and if not, the team fixes it for free

Pricing:

• Small Store – $29.99/month
• Medium Store – $49.99/month
• Large Store – $99.99/month

7. SEOAnt:AI SEO & Image Optimizer

Rating: ⭐ 4.8 | Reviews: 1,751

Install SEOAnt:AI SEO &Image Optimizer

SEOAnt is an all-in-one Shopify SEO optimization app designed to increase organic traffic, improve page speed, and simplify your SEO workflow. It combines powerful automation with real-time insights, making it one of the top-rated Shopify SEO tools for 2025.

With built-in AI content generation and SEO auditing, SEOAnt handles everything from keyword-rich product content to bulk meta tag edits to rank your Shopify store in the top position.

This e-commerce SEO app for Shopify also boosts website loading speed, supports AMP (Accelerated Mobile Pages), and follows Google’s best practices to improve your search rankings.

Features:

1. Uses AI to generate SEO-optimized content and meta tags based on your products and keywords.
2. Scans your Shopify store for on-page SEO issues with real-time suggestions and live previews.
3. Auto-optimizes image sizes without quality loss and adds alt text across all pages.
4. Maintain your eCommerce store speed with lazy loading, AMP support, and instant page features.
5. Includes a built-in SEO checker, backlink builder, 404 repair, JSON-LD, and keyword research tools.

Pricing:

• Free Plan – Free Shopify SEO apps
• Pro Plan – $29.99/month
• Premium Plan – $59.99/month

8. Sherpas: Smart SEO

Rating: ⭐ 5.0 | Reviews: 1,524

Install Sherpas: Smart SEO

Sherpas: Smart SEO is one of the best Shopify SEO tools designed to improve your Shopify store’s search engine rankings, drive organic traffic, and increase sales. This smart and user-friendly app gives you full control over your SEO setup with powerful SEO factors built for long-term growth.

As one of the top-rated Shopify SEO tools for 2025, Sherpas helps with everything from image optimization and AI-generated meta tags to broken link repair and structured data setup.

It’s an ideal solution for any eCommerce store looking for a scalable, reliable e-commerce SEO app for Shopify.

Features:

1. Optimize image sizes without quality loss to improve page speed and user experience.
2. Generate AI-powered meta tags and manually edit or bulk edit ALT tags with dynamic tokens.
3. Enable predictive page loading to improve performance and SEO scores.
4. Automatically detect and repair broken internal, external, and visiting links.
5. Add JSON-LD structured data and submit custom sitemaps to help search engines crawl your Shopify store.

Pricing:

• Free Plan – Core SEO features and image optimization
• Pro Plan – $9.99/month
• Business Plan – $19.99/month
• Premium Plan – $29.99/month

9. StoreSEO: AI for SEO & Image

Rating: ⭐ 4.9 | Reviews: 673

Install StoreSEO: AI for SEO & Image

StoreSEO is an all-in-one solution for managing and improving every aspect of your Shopify store’s SEO. Recognized as one of the best Shopify SEO tools, it covers everything from AI content optimization and image SEO to local SEO, keyword research, and HTML sitemaps.

This intuitive e-commerce SEO app for Shopify also offers deep Google Analytics integration and multilingual SEO support.

If you are updating image alt text or enabling schema for products, this best Shopify app ensures your eCommerce store is fully optimized for higher search engine rankings.

Features:

1. The AI-powered personalization content optimizer generates effective meta tags and product descriptions.
2. Auto image optimization and bulk alt text editing without quality loss.
3. In-depth SEO analysis reports to detect and fix SEO issues across your products.
4. Easy sitemap generation and product inclusion for better crawling and ranking.
5. Preview changes before publishing with multilingual SEO and schema options.

Pricing:

• Free Plan – Basic SEO features and image optimization
• Essential Plan – $29.99/month
• Growth Plan – $79.99/month
• Advanced Plan – $199.99/month

10. Yoast SEO ‑ Store optimization

Rating: ⭐ 4.3 | Reviews: 149

Install Yoast SEO ‑ Store optimization

Yoast SEO is one of the most reliable paid Shopify SEO apps, trusted by beginners and professionals alike. This best Shopify app built to deliver technical SEO improvements instantly, this tool increases your Shopify store’s visibility with minimal effort, making it one of the best Shopify SEO plugins for merchants aiming to grow fast.

Ideal for those new to SEO, Yoast offers AI-generated content suggestions, multilingual support, and smooth integration with Shopify product review apps to boost CTR and engagement.

It’s a top choice among beginners’ Shopify SEO apps and helps you improve search visibility on Google and other search engines.

Features:

1. AI-powered suggestions for optimizing product metadata.
2. Analyzes product pages, blogs, and collection pages in over 20 languages.
3. Recognizes related keywords, synonyms, and variations for smarter optimization.
4. Automatically generates detailed schema (JSON-LD) for better indexing and rich snippets.
5. Cleans up conflicting SEO code in your Shopify theme and outputs clean, Google-friendly markup.

Pricing:

• Yoast SEO Premium – $19/month

Comparison Table – Shopify SEO Apps

Ready to Rank Your Shopify Store with the Best SEO Apps?

Your Shopify store is built — now let’s get it noticed. If you want faster website speed, better structure, or content that ranks, the right Shopify SEO apps can help you grow.

But great tools need smart implementation. That’s where ControlF5 steps in. As a trusted Shopify agency, we don’t just build stunning Shopify stores, we supercharge them with the perfect mix of SEO strategies and Shopify app integrations.

Our in-house SEO experts will guide you in choosing and integrating the right Shopify SEO apps, fixing SEO issues, and boosting your search engine rankings.

Contact us today to discuss your project, We will guide you every step of the way!

Frequently Asked Questions

1. Question: Can I do SEO with Shopify?

Answer: Yes, Shopify has built-in SEO features and supports Shopify SEO plugins that help improve your Shopify store’s search engine visibility.

2. Question: How to add SEO in Shopify?

Answer: You can add SEO by editing meta titles, descriptions, URLs, image alt text, and using SEO apps for deeper optimization.

3. Question: What is metafield in Shopify?
Answer: Metafields are custom data fields that let you add extra information to products, collections, and other parts of your Shopify store.

4. Question: How do I add keywords to my website?

Answer: You can add keywords in product titles, descriptions, meta tags, blog content, and image alt texts to boost SEO.

5. Question: How to create SEO keywords?

Answer: Use tools like Google Keyword Planner or Shopify SEO apps to find relevant search terms with good traffic and low competition.