How ControlF5 Redesigned Zed Black’s Shopify Store for Global eCommerce Success

Redesigning a Shopify store is essential for growth and increasing sales, as users today expect smooth navigation, clear product details, and an easy checkout process.

With evolving technologies and shifting user expectations, updating your eCommerce store website design is critical to staying competitive.

In this case study, we share how ControlF5 redesigned the leading brand Zed Black’s Shopify store, aligning it with the latest design trends and user experience best practices.

Client Name: Zed Black
Industry: Agarbatti & Dhoop brands
Website: https://www.zedblack.com/
Services Provided: Shopify Store Redesign, Performance Optimization, SEO, UX/UI Improvement, Product Page Optimization (PDP & PLP), and Integrations of the best Shopify apps.

About the Brand: Zed Black

Zed Black is one of the world’s leading Agarbatti and Dhoop brands, celebrated for its premium fragrance products and deep spiritual significance. As a trusted name in millions of households, Zed Black has built a strong offline presence over the years.

Recognizing the shift towards digital commerce, the brand realized the need to strengthen its online presence and deliver a smooth shopping experience to its growing customer base.

The Story Before the Redesign

Despite its offline popularity, Zed Black’s Shopify store did not fully capture its brand identity online. They struggled with an outdated eCommerce store layout, slow store page loading speeds, and a lack of user engagement tools.

Their need was clear: build a Shopify store that could match the brand’s reputation and meet the expectations of today’s online shoppers.

In addition, the Shopify store lacked website speed optimization and wasn’t fully responsive across devices, leading to poor experiences on mobile and tablets. Product pages felt cluttered, and the lack of intuitive navigation made it difficult for users to explore the catalog smoothly.

It became clear that a complete redesign of the Shopify store was not just an option, but a necessity.

Challenges Faced by Zed Black

Below are the key challenges Zed Black faced with their previous Shopify store are as follows:

1. Outdated Shopify Store Design

Zed Black’s Shopify store design no longer reflected the premium and spiritual identity that Zed Black is known for. It felt old-fashioned and lacked the visual appeal that modern eCommerce shoppers expect.

Without a clear visual language or compelling Shopify store layout, users were less inclined to stay and explore. This directly affected how the eCommerce brand was perceived in the digital space.

2. Low Conversion Rates

While the Shopify store attracted a good number of visitors, very few were completing purchases. The shopping journey was missing key elements like trust signals, strong CTAs, and a smooth flow from product to checkout.

This disconnect between traffic and transactions highlighted a major missed opportunity in turning interest into sales.

3. Slow Shopify Store Performance

Their Shopify store page was slow to load, especially on mobile devices. In today’s fast-paced world, people don’t wait; if a Shopify store takes more than a few seconds to load, users simply leave.

This not only affected customer experience but also hurt the website’s speed performance on search engines. Shopify store speed is key to keeping customers engaged and driving conversions.

4. Poor Navigation and Product Filtering

Zed Black offers a wide range of products, but the Shopify store’s navigation made it hard for users to find what they were looking for.

There were no advanced filters, and the menu structure wasn’t intuitive. Without the ability to sort by fragrance, product type, or purpose, shoppers often leave without discovering the full catalog.

5. Lack of Personalization and Engagement

Zed Black store lacked interactive features that encourage user engagement and repeat visits. There were no smart popups, product recommendations, Product variants, or customised messages based on user behavior. Without these personalized touches, the user journey felt generic and failed to create a deeper connection with the eCommerce brand.

6. Weak SEO and Low Organic Visibility

Their Shopify store wasn’t optimized for search engines, which led to poor visibility in Google search results and Core Web Vitals. Metadata was missing or poorly structured, and many pages lacked proper keywords or schema markup.

As a result, the brand lost out on valuable organic traffic that could have driven consistent growth.

Our Solutions

Below are the key solutions we implemented to successfully redesign and optimize Zed Black’s Shopify store:

1. Shopify Store Redesign (From Figma to Function)

We started by creating a completely new and modern Shopify store design in Figma that aligned with Zed Black’s spiritual roots and product elegance.

The store layout was planned to be clean, conversion-friendly, and visually appealing. Each Shopify store page, from the homepage to product listings and detail pages, was designed with storytelling in mind.

Once the Shopify store design was approved by the client, we built it into a fully responsive Shopify store, ensuring it worked smoothly across all devices.

2. Performance Optimization

Shopify store speed is critical for both user experience and search rankings. We compressed heavy images, removed unused code, and implemented lazy loading across the store.

These technical improvements led to faster loading times on mobile and desktop. As a result, users were able to browse and complete purchases without delay, significantly reducing bounce rates and improving overall engagement.

3. SEO Optimization

To improve Zed Black’s visibility on search engines, we optimized the Shopify store structure using the best SEO practices.

This included rewriting page titles and meta descriptions, adding alt text to all images, and integrating schema markup to help Google and other search engines better understand the Shopify store content.

We also created clean, SEO-friendly URLs and improved the mobile usability score. These steps ensured that the ecommerce store started ranking for relevant keywords and attracted more organic traffic.

4. UX/UI Enhancement

User experience was a major focus in this shopify store. We revamped the Shopify store’s layout to offer a smoother, more intuitive shopping experience. Clear navigation menus, better category structure, and increased product filters made it easier for users to find what they were looking for.

We also simplified the checkout process to reduce friction and encourage faster conversions. Every Shopify store design element was carefully chosen to keep the user journey simple, engaging, and goal-oriented.

5. Integration of Best Shopify Apps

To make the online Shopify store more interactive, functional, and conversion-focused, we integrated some of the best Shopify apps available.

These Shopify apps were selected based on their ability to increase trust, improve engagement, and enhance the customer journey.

Results

1. Increased Customer Retention

After the redesign, Zed Black experienced a noticeable improvement in repeat customer behavior. Shopify store features like personalized popups, order tracking, and a smoother shopping journey helped build trust and loyalty.

As a result, customer retention increased by over 35%, leading to a higher lifetime value per customer.

2. Improved User Experience

The new Shopify store layout, improved filters, and simplified navigation made it easier for users to find and buy products. Mobile optimization played a big role in keeping users engaged across devices.

This led to a 28% increase in average session duration and a 40% reduction in bounce rates, showing that users were spending more time exploring.

3. Improved Shopify Store Performance

Shopify store speed optimization techniques paid off; load times on both desktop and mobile were significantly faster.

With lazy loading and proper asset management, the Shopify store’s load speed improved by over 50%, directly reducing cart abandonment and improving customer satisfaction.

4. Increased Sales and

Clear product pages, engaging visuals, and smart CTAs helped turn visitors into buyers. The use of persuasive elements and app-driven popups further improved results. The Shopify store saw a conversion rate increase of 2.6x compared to the older version, boosting overall revenue.

5. Boosted SEO and Organic Traffic

With structured SEO improvements, the Shopify store started ranking for more keywords and categories. Organic search traffic grew by 47% within the first 90 days, bringing in new customers without additional ad spend. The improved search visibility helped Zed Black expand its reach to new audiences.

Conclusion

Zed Black’s Shopify store transformation is a perfect example of how traditional brands can grow in the digital age with the right strategy. Their new Shopify store isn’t just visually updated, it’s faster, smarter, and built for conversions. From navigation to SEO, every aspect now reflects the eCommerce brand’s values and increases the customer experience.

If your Shopify store is struggling with low conversions, poor store design, or outdated performance, it might be time to rethink your online presence.

As a leading Shopify agency, ControlF5 helps businesses like yours build high-performance Shopify stores from scratch or completely redesign existing Shopify stores to match the latest trends and user expectations. We also help you integrate the best Shopify apps based on your specific business needs, whether it’s for automation, reviews, tracking, upselling, or personalization.

Let’s bring your eCommerce store brand’s full potential to life with a Shopify store that converts, performs, and grows.