How to Start an Ecommerce Business in India?

How to Start an Ecommerce Business in India_

An eCommerce business is a great way to build a living for yourself and generate more than enough income. However, before you decide on selecting the type of product that you want to sell, you ought to first think about how much money you actually have or if your finances are even sufficient. This doesn’t mean that it needs to be anything less than ordinary; in fact, e-commerce startups can be started with as little as Rs. 1000.

E-Commerce services in India will help serve this exact purpose and they’ll provide any startup capital that is needed while also providing management skills when needed. These companies can help you to make the business start-up process of an eCommerce business a great deal easier. Before you start monkeying around with search engine optimization, it’s best that you first get your eCommerce business started and up and running with the help of a company that specializes in this type of service.

There are certain things that any budding entrepreneur ought to keep in mind before taking on this type of opportunity for the sake of doing so. One thing is for sure when it comes to any type of business; you could take on a venture in any industry, but if you’re not exactly sure how things work, then chances are high that your business might not last as long as expected.

Importance of having an e-commerce business in India:

1. The retail sector is huge in India:

Since they are a retail outlet, it’s essential that you choose an eCommerce business that has products that you can use on a daily basis. This can help you to set your business plan up and see how much revenue you’ll be making. With good press, there are many people who visit the site rather than just once or twice. There are also times when you have to take the money that is earned with us immediately since there aren’t any storage facilities for the money like having an eCommerce business.

2. Low cost of entry:
While these days the cost of entry is low, it can be even lower and it’s important that you know that this can happen at any given time. It means that if you don’t have enough capital to invest in a business, then you can always start it with just what you have on hand.

However, at times some people who are starting out find it hard to stand out from the competition and this means that they are best off taking on something else rather than an eCommerce business.

3. Online e-commerce business:

When it comes to online e-commerce business, you need to know that this is a great way to earn some income as it will also help you out with search engine optimization. When it comes to your business model, whether or not you’re planning on creating an affiliate business or if you’re going to be doing wholesale deals, there are ways for other businesses and individuals (or even consumers) to have their own opportunity of buying from your site.

4. Control over stock and pricing:
There are many things that come along with this type of opportunity and one of these things is the fact that you can have complete control over the stock and pricing. Since online eCommerce businesses will be handled by a third party, there are more chances of having the site hacked in which case the money and stock are lost. To avoid this, you should always take the time to research thoroughly the company and its business practices prior to taking up any type of partnership with it.

5. Pays monthly:

You will also be earning every month so you don’t have to worry about all or nothing types of transactions. That way, your financial situation won’t be in a messy state at all, and you can sit back and relax while getting to take care of your family.

6. Access to a good credit facility:
This is another thing that comes along with e-commerce business where you will be able to get access to an ‘unsecured’ type of credit which can then help you in setting up your company right. This is perfect for people who are not able to stand on their own two feet without the help of their families and friends anymore.

7. Help with research:
For any potential venture, you will have access to research studies as well as other resources which can be used as reference points while making decisions on what’s best for you and your business.

8. Access to a good market research companies:
You will have access to a team of professionals who can help you with all your market research needs so that you can make the right decisions on what products to produce or where and how they should be marketed.

9. Focus on quality goods:

With an eCommerce business, you will always know that the quality goods you’re selling are going to be of the best quality on the market and this is something that many people admire since it means that they can get quality products at affordable prices.

10. Access to a reliable site:
Since you’re going to be dealing with your customers online, it’s important that the site you’re creating is reliable and offers all the functionality that is required. This can help you to keep your customers happy and make them repeat their purchases again and again.

Why should you get started with an e-commerce business so soon?

1. Save up on the cost of a physical store:

An e-commerce business is going to save you the trouble of having to set up a physical store which would otherwise require an investment and thus money. An e-commerce business will help you save a lot of money in this regard and in fact it can help with any type of capital that you might not have on hand at times.

2. Decision-making is easy::

Decision-making is easier when it comes to this type of business because you’re at least able to make decisions while being in the comfort zone of your own home setting.

3. You will be able to maximize your investment::

When it comes to investment, you can always make the right decision in this case since you know what you’re getting into which is one thing that you won’t be able to find with other industries in India.

4. You will be able to grow your business::

If you’re planning on focusing on a long-term growth plan and making some investments before establishing yourself in this industry as a business owner, then eCommerce businesses might just be for you since it allows for a lot of growth opportunities that are going to help your company grow and thrive.

Large Indian companies such as Reliance Communications, Bharti Airtel, and Tata Consultancy Services have set up their online shopping sites. Several online retailers are based in the USA with smaller companies like ModCloth, BHLDN, and Inditex (Zara, etc.) having been the pioneers of e-commerce in the US.

5. You do not have to worry about credit or inventory::

Most of the time, offline businesses require these elements, which are consequently necessary for an e-commerce business to possess as well. This is another thing that makes it even better for you since you won’t have to worry about such things as much it would if you were trying to do a similar type of venture in an offline setting.

6. You will have more control over your business::

Since you’re going to be dealing with the online world, you will be able to get more control over your business and this is something that you won’t be able to find in any other industry. It’s a matter of setting up an online presence and getting your customers hooked on seeing your products every time they log on to their computers.

7. The infrastructure is already there::

The infrastructure is already there so you won’t have to make any extra investments towards setting it up for yourself which is one thing that also works in favor of your e-commerce business.

8. You can reach out to customers that are global::

You will get the chance to reach out to your global customers which is something that you might not be able to do in any other industry. This is yet another thing that makes it even better for you and your business ventures, thus helping you achieve success faster and with less pain in the long run.

Tips to Get Started With Your Ecommerce Business in India:

Step 1: Choose A Topic Of Your Choice:-:

There are many topics that you can choose for your business and the best part is that you’re going to be able to do e-commerce with anything. Some of the most popular online services include online booking, ordering/billing, food delivery, cloud storage, and even real estate portals.

Step 2: Go For Quality Products:

You have to make sure that you go for quality products so that you can be sure of your own e-commerce business prospering in the long term as well. This is something that will help you save money and also boost your sales numbers which is something that most of us are always looking for.

Step 3: Be Creative::

You have to be creative when it comes to making a new e-commerce business and this is something that you will have to do if you want your venture to stand out from the rest. This is one thing that some people might find hard to do, but this is not going to be the case for everyone who has ever tried starting an eCommerce business.

Step 4: Go For Search Engine Optimization (SEO):

You need to target keywords as well as ensure that you’re optimizing your website in terms of SEO so that you can bring in more traffic. This is one thing that you need to learn and master if you want your business to do well in the end.

Step 5: Focus On Customer Satisfaction:

This is yet another thing that we should always focus on since it will give us a better chance of making our customers happy and this is something that will go on to help us in the long run. You have to make sure that you’re focusing on giving your customers the best products and services, while also doing your best to meet their expectations.

Step 6: Make Your Products Easy To Use:

The last thing that you should be doing is making sure that your products are easy for anyone to use by following international standards. This makes it easier to do business with your products and services and this is something that will eventually help you in the long run.

Step 7: Choose The Right Domain Name:

You have to choose a domain name for your e-commerce business so that you can ensure that your website is able to stand out and make an impression on people around the world. You can easily get a domain name these days and all you have to do is search online for the best ones.

Registration and Licensing for your Ecommerce Business in India:

Registration is the process of registering a business in any country. You can either register your business under a fictitious name or an already-existing legal entity.

While registering your business in India, several factors need to be taken into account.

Indian laws and regulations do not govern ecommerce businesses in India. The jurisdiction of law enforcement has varied from state to state across India, sometimes resulting in legal disagreements between the e-commerce industry and law enforcement agencies of various states.

Although India has passed the “eCommerce Regulation Act”, it has not been passed in Parliament and therefore is still being deliberated. The Act will include rules for online payment security which may include a prohibition on face-to-face payments. Online money transfers will also be regulated under the Act, and banks have been granted exemption from making any report to any government agency such as RBI.

Maintaining records of all transactions conducted, including their recipients, the items purchased or received, and the corresponding payment amounts, is crucial. For most eCommerce businesses, ensuring online payment security emerges as a significant concern. A recent study revealed that merely 10% of Indian eCommerce websites adhered to PCI compliance.Credit card companies like Visa, MasterCard, and American Express independently establish regulations for ensuring secure online transactions, which payment companies must adhere to. However, each bank possesses its unique set of private rules and regulations, which might slightly differ from those of its parent company.If you plan to use a credit card to make online transactions, it’s best to call your credit card provider or bank and find out what the requirements are in your area before deciding on accepting payments online.

Steps to registering yourself on Amazon for your e-commerce business in India:

1. Go to the Amazon website and register yourself in the first step
2. Go through the registration process to verify your information
3. You’ll then have to fill a Seller’s Account; an account where you will be able to view all your transactions, sell products, and make payments.
4. Once you are complete with the registration process, you should see a link that says “New User” in the top left-hand corner of your screen after logging in; click on it. On this page that appears, there is a section that has checkboxes next to each category (such as books, electronics, etc.) even if your item doesn’t match any of those categories. Choose the category that best fits your product.

After you are all set up on Amazon, you can now sign up to FBA, which is the fulfillment service provided by Amazon. The Fulfilment by Amazon program allows you to send your own inventory of products to one of the network of 88 warehouses in the U.S and provide storage for your products as well. By taking advantage of this service, you can ship an item from any location in India and still offer two-day shipping and get it to people in major U.S cities overnight (depending on how far away from the warehouse your product is).

Is India a good place to conduct your e-commerce business?

India has a large middle-class population, which means there are many individuals who are willing to spend money online. The Internet penetration in India is among the highest in the world and India has made great advancements with. Regard to infrastructure which allows for fast web speeds, broadband access, and low Internet costs.

Despite the alarming rate of expansion in the e-commerce market in India, it remains relatively young in comparison to several other markets, such as China and Brazil.Projections suggest that the e-commerce market in India is set to experience a growth of approximately 25% over the next five years.

In 2014, the Indian government introduced rules surrounding multiple taxations of goods sold across borders from foreign companies. However, most of these rules do not apply to foreign e-commerce retailers.

Some Indian e-commerce marketplaces have closed or ceased operations due to loss of investor interest. Lack of consumer trust, and increased competition from both online and traditional retailers. One closing marketplace was Snapdeal which was the second-largest online marketplace in India. The company stated that they failed to raise an additional $200 million in funding. And had lost out on many foreign investors because they “had an India-first strategy”. It was also alleged that Snapdeal was a fraud and lost around $500 million worth of investor money.

It is a worthwhile investment:

The e-commerce industry in India has grown at a rate of 15% per year on average. This is a higher rate than most emerging markets, but still slower than the current online sales growth rate in India.

India’s economic boom has spurred rapid development and expansion. For the e-commerce industry across all sectors, including government, education, and healthcare.


E-commerce in India has experienced rapid growth. Anticipations suggest that the e-commerce sector will witness an increase in investments, offering entrepreneurs additional opportunities to establish new ventures and enhance existing ones. Although the industry encounters several challenges such as infrastructure, competition for funding, and the cost of technology.

As the industry continues to advance, it will overcome these hurdles.

In order for any e-commerce company in India to be successful. It must have great products, excellent customer service, and a well-designed website/app. That provides an efficient shopping experience with different payment options like cash on delivery (COD), debit/credit cards, net banking, etc.

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Anurag Pandey

Anurag Pandey, a Founder & CEO with an experience of 17+ years in the same field. He is mostly Ambitious and Aims to learn and share information about Web Design, Mobile App Development, React JS, Angular JS, and SEO.

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