Looking to build a recipe for a powerful website that will get you more Organic traffic, and eventually sales, for your Shopify store?
Well, you might need more than a few ingredients to build a perfect dish. Don’t get worked up already, it’s a long journey ahead! If you need to hire Shopify expert, the ControlF5 guide will help you achieve the online visibility you desire. So, are you ready?
Let’s take a dip.
It’s clearly a no-brainer that “ More Visitors equals more Traffic; and more traffic coequals more sales, which eventually leads to MORE PROFIT”
Shopify, being one of the most popular e-commerce platforms used by online sellers to use while launching their brand new online businesses. It is a Canadian e-business giant that holds the distinction of being the foremost recommended online platform. Even though it’s quick and easy to grasp, but there’s still room for SEO (Search Engine Optimization) legwork to be done.
Shopify offers inbuilt SEO functionality and makes things quick and simple to set up. Still, even though Shopify is so versatile, there are some SEO fundamentals you can’t neglect if you want your online Shopify storefront to follow best practices and perform well in search results. The following SEO guide will walk you through all the essentials of keeping your Shopify store on track with Search Engine Optimization best practices or could even help with attaining as high up in SERPs as possible if one was just starting out!
The Shopify e-commerce platform provides a myriad of tools for easy backend administration. Shopify has a set of highly responsive custom solutions, allowing one to tailor the entire website to their particular needs.
You can hire Shopify developers in India or work with an expert Shopify agency. Let Controlf5 help you sort all the hassle.
Making use of SEO is beneficial to enhancing your Shopify store’s ranking. Be it on Search Engine Result Pages (SERPs), users find it essential to be able to depend on various features for ensuring the sales and traffic are high. The keywords being used on your site also impact whether you have a chance at getting users from all over the world to visit your online store of choice.
Starting an online store through the Shopify’s e-commerce management system is a huge task and it’s not something that you can easily achieve overnight.
But the good thing is, ControlF5 got all that you are looking for! We are here to help you make sense of all the different aspects that go into running an online business and ensure that your brand gets promoted like never before. Since Shopify boasts some wonderful features as part of its advanced e-commerce content management system, one can easily implement SEO techniques for their own business if they know what these features are about.
Hire Shopify expert in India for your e-commerce store. We are here to help you make sense of all the different aspects that go into running an online business and ensure that your brand gets promoted like never before.
Let’s dive in deep this time!
1. Boost your conversions with a perfect title tag and search engine optimized Meta Descriptions.
To rank on the search engine, Unique Page titles and search engine optimised meta descriptions are a must. These are critical elements of any website. From a blog post on varieties of Yoga mats available to a product page for different brands and colours of yoga mats, every page should have a unique and catchy title tag and its meta descriptions should incorporate Keywords.
This ‘one-of-a-kind meta description on a page aids the search engine in deciphering the content. The more easy it is for an engine to understand your page and learn about you, the higher your chances are to rank in search results.
Each Header and metadata should be prepared by following the best practices to ensure that your site is search engine friendly to the best of its capacity.
The title should have a word count of not more than 60 characters and for the meta description, the target count shouldn’t exceed 160 characters.
How to Edit Shopify Meta headings and descriptions?
Change your title and description in the Shopify store by going to;
Online store > Preferences.
Bonus tip- Avoid stuffing sentences with words like “an”, “a”, “the”, “or” , “but” , “as well as” and “if”.
2. Write Blog Posts to Increase Your Search Engine Traffic.
Shopify platform comes with an in built Blog feature, that helps you update users with new content. This is one of the excellent methods to grow your audience from scratch, increase numbers in organic traffic , gain more online visibility and generate more sales eventually .
Updating Your audience with daily , high quality content is highly advisable as;
Visitors are automatically directed to the sites that are routinely updated by search engines. If you provide insightful and helpful content, users will be attracted and become habitual of your website’s content. Search engine aims at helping people to send traffic to a site which is depth-based and can help people find an answer to their questions.
Now, are you stumped as to what to write and how to start with?
Well, Keyword Research is your answer. It is helpful while determining what individuals are looking for and searching, for and how frequently they do so. It will offer you a decent indication of what kind of queries people may have about the products you have listed on your website.
The best way to boost up the traffic is by answering the questions and giving them detailed information on how- to. And hence, the posts you create will be ranked by the search engine, which can be a good source to have traffic on your website.
3. Shopify Image Optimization – Never Rename Your Files Again!
Shopify allows you to use Optimised picture File names. As changing file names after final output in Shopify can be a tad more difficult than you can imagine. So, to avoid any complexities, Shopify provides a feature to optimise file names before uploading them to the platform.
Optimisation basically means, to make sure your Targeted Keyword appears in the original file name and it shouldn’t exceed the limit of characters.
To give an example, if you were to sell a grey toy elephant in your Shopify store, the ideal name for the file should be ‘grey-toy-elephant.jpg’ rather than anything incomprehensible like ‘IMG00245.jpg’
To modify a file name of an image, that’s already been uploaded to the Shopify Store, you will have to delete the original image and replace it with a re-uploaded picture that includes your target keywords in its file’s name.
Apps like Bulk image Edit App, which can be easily found in the Shopify app store, can assist speed up things if you have an ample of images to edit. Standard charges can apply if you need to have unlimited pictures to update.
4. Write compelling Brand Story Headlines for your website that inspires clicks.
A common mistake that surfaces the most is Ignoring the potential of Headlines. Well, yes. People who use E-Commerce platforms like Shopify to design often fail to understand the importance of a good Title with targeted keywords.
Bold or Capitalized text won’t help you gain traction as much as a proper format of Headings will. Place the headline like a pro in a format of Heading 1, Heading 2, Heading 3, like a professional webmaster.
From an aesthetic standpoint , this might get a bit unappealing for you, but it gets more difficult for visually impaired people to grasp content on your website. And it makes it harder for search engines to comprehend your content and accurately index it.
Adding headings and subheadings is quite easy in Shopify: Simply choose a text you wish to highlight, from the formatting drop-down menu while Editing your web page or its product description.
To add a heading in the Shopify store, select the required text and then use the formatting bar to select the heading type.
The most significant heading is considered to be Heading 1 (H1), as search engines utilise it together with the page title to rank a particular page. For that very reason, it’s always advisable to include and begin your primary subject from H1.
Pro tip: Adding related keywords in H2 and H3 can help your site to generate a good amount of visitors too!
5. Build High-Quality, SEO Backlinks for Your Shopify Store.
The secret to a good amount of traffic is almost out, but now do you want to know how can you pitch your product or services after a customer visits your website? Alongside a good content and technical SEO, quality backlinks are an integral part of the SEO Trinity.
A quick and easy approach to attracting quality and focused traffic is to build a profile for your store with a high conversion rate web site like Yelp, Amazon etc. In exchange, you will earn high quality backlinks and visitors which will help your Shopify store grow.
In the realm of e-commerce, the fact that there is a lot of competition cannot be ignored. It can be a tad challenging to continuously keep an edge over your online opponents in terms of outranking them.
If you are looking to hire Shopify developer in India, Shopify expert, a Shopify agency for your e-commerce business, then ControlF5 is the right choice for you.
With ControlF5 services, you can be rest assured to cover that additional mile in order to maximise your organic visibility, sales and traffic.
Email id:- email@example.com