Redesigning Luxe by Mia: A High-Converting Shopify Store for a Modern Beauty Brand

In the beauty industry, your online Shopify store is more than just a platform, it’s an extension of your eCommerce brand. Today’s beauty businesses are looking for sleek, high-converting Shopify experiences that reflect their style and connect with their audience.

In this case study, discover how ControlF5 partnered with a fast-growing beauty brand to completely redesign their Shopify store, building it from scratch, optimizing every detail, and integrating powerful Shopify apps based on their beauty brand goals.

Client Name: Luxe by Mia
Industry: Beauty Products
Website: https://luxebymia.com/
Services Provided: Shopify Store Redesign, Performance Optimization, SEO, UX/UI Improvement, Product Page Optimization (PDP & PLP), and Integrations of the best Shopify apps.

The Story Before the Redesign

Luxe by Mia is a fast-growing beauty brand known for its premium skincare and makeup products. They had a strong presence on social media and a loyal customer base, but their Shopify store wasn’t delivering the same quality experience.

Their Shopify store had several issues, such as their eCommerce store page was slow to load, especially on mobile, which affected both SEO and conversions. Navigation was unclear, making it difficult for customers to browse or find specific products.

The product listing pages (PLP) lacked filters and visual variety, while product detail pages (PDP) didn’t provide enough information, reviews, or trust-building elements.

These problems were impacting both user engagement and sales. That’s when Luxe by Mia approached ControlF5 with a clear goal: to completely transform their Shopify store into a fast, modern, and user-friendly platform that truly reflected their brand and boosted performance.

Challenges

When Luxe by Mia contacted our Shopify experts, their Shopify store was facing several challenges that were holding back growth and customer satisfaction.

Our Shopify expert team conducted a detailed audit and identified the following key issues that needed attention:

1. Outdated Design

Their existing Shopify store didn’t align with the premium look and feel of the eCommerce brand. Their visual elements were inconsistent, and the layout felt outdated. For a beauty brand, this made a poor first impression on visitors.

2. Low Conversion Rates

In their eCommerce Shopify store, product pages weren’t optimized for conversions, lacking clear CTAs, trust badges, and engaging visuals. Mobile responsiveness was limited, causing users to drop off before completing purchases. This directly impacted overall revenue.

3. Slow Performance

Their Shopify store takes too longer time to load, especially on mobile devices. This slowed down the shopping experience and affected search engine rankings. Fast performance is critical in keeping today’s shoppers engaged.

4. Poor Navigation and Filters

Shoppers found it difficult to browse collections or find specific products quickly in their eCommerce store. There were no smart filters or intuitive menus to guide users. This created friction in the buyer journey and increased bounce rates.

5. Lack of Personalization and Engagement

Their Shopify store lacked interactive features like email marketing popups, product reviews, and social proof. Without these elements, it was hard to capture leads or build trust with new visitors. Engagement and retention remained low as a result.

Our Solutions

At ControlF5, we knew Luxe by Mia needed more than just a Shopify store redesign, they needed a fully reimagined shopping experience based on the modern beauty consumer.

We took their Shopify store vision and turned it into a high-performing Shopify store, built from the ground up with smart design, strong eCommerce store performance, and impactful integrations.

1. Shopify Store Redesign (From Figma to Function)

Modern shoppers expect more than just a store, they want a better user experience. We start with detailed Figma designs, we built a fresh, mobile-first Shopify store that reflects Luxe by Mia’s premium beauty aesthetic.

The Figma design shows clean layouts, modern typography, bold visuals, and structured product storytelling. Each page, such as the homepage to collections, and PDPs, was created to guide the user effortlessly, making shopping feel both enjoyable and intuitive.

2. Performance Optimization

Shopify store speed is important, not just for user experience, but also for SEO. To ensure the eCommerce store runs smoothly across all devices, here’s what we did:

• Compressed and optimized all images using WebP and next-gen formats without sacrificing visual quality.
• Removed unused JavaScript and CSS through manual code cleanup and theme refactoring.
• Implemented lazy loading for product images, sections, and third-party widgets to reduce initial load time.
• Added browser caching and prefetching strategies to accelerate page transitions and improve perceived speed.
• Minimized app bloat by integrating lightweight solutions and deferring non-critical scripts for smoother rendering.

These technical improvements significantly increase the Shopify store’s Core Web Vitals, reduce bounce rates, and create a smoother, more enjoyable experience for every user.

3. SEO Optimization

A visually stunning Shopify store must also be discoverable. We aligned the eCommerce website structure with Shopify SEO best practices to improve organic visibility. Key enhancements included:

• Optimized product titles, meta tags, and descriptions.
• Added relevant alt texts to all images.
• Implemented structured schema markup for rich snippets.
• Cleaned up URL structures with search-friendly formatting.
• Improved page speed and mobile-friendliness for better SEO signals.

You can also integrate top-rated Shopify SEO apps into your Shopify store to increase visibility and drive better organic rankings.
4. Improved User Experience (UX/UI)

We restructured the Shopify store layout to keep it clean, intuitive, and focused on guiding users from product discovery to purchase. Sticky navigation, mobile-friendly design, and quick-action buttons ensured smooth movement across pages.

Product Listing Pages (PLPs) were improved with smart filters and color swatches, allowing customers to easily narrow down options. On Product Detail Pages (PDPs), we added high-quality images, variant previews, customer reviews, and trust badges.

To further simplify the buying process, we integrated Shop Pay and multiple express payment options directly on the PDP. This allowed customers to skip the traditional cart flow and make faster purchases with just a click, improving both convenience and satisfaction.

We also refined the overall cart and checkout experience to be smooth, mobile-optimized, and conversion-friendly, helping reduce drop-offs and increase completed orders.

5. Integrated Best Shopify Apps

To add powerful features without bloating the Shopify theme, we selected and integrated the best Shopify apps that aligned with Luxe by Mia’s goals.

Each Shopify app was chosen to increase the functionality, automate marketing, and manage the customer journey.

Before & After – Visual Transformation

To showcase the impact of our redesign of the Shopify store, we have included screenshots from key pages of the Luxe by Mia Shopify store.

Homepage: Before vs. After

The old homepage lacked structure and visual appeal. The new design features a clean layout, clear value propositions, and stunning visuals that reflect the brand’s luxury DNA.

Before Redesigning their Shopify Store: Home Page

After Redesigning their Shopify Store: Home Page

Product Listing Page: Before vs. After

We redesigned the product listing page (PLP) with better grid spacing, smart filters, hover effects, and visual swatches, all increasing product discovery and user navigation.

Before Redesigning their Shopify Store: Product Listing Page

After Redesigning their Shopify Store: Product Listing Page

Results

Luxe by Mia’s redesigned Shopify store didn’t just look better, it performed better across the board. Here’s how the transformation made a real difference:

• Mobile Shopping That Converts: With a mobile-first layout and faster experience, their Shopify store saw a 40% increase in mobile conversions post-launch.
• Website Speed That Keeps Shoppers Engaged: Improved eCommerce store page load times made a big difference, with pages loading 30% faster, helping reduce drop-offs and keep users browsing.
• Lower Bounce, Higher Interest: Improved navigation, smart filters, and product discovery features led to a 25% drop in bounce rates.
• Product Pages That Drive Action: Updated with variant swatches, visuals, and reviews, product pages became more engaging and conversion-focused.
• Better Lead Capture & Remarketing: Justuno and Klaviyo helped grow the email list quickly, powering more successful retargeting campaigns.
• More Returning Customers: With smooth checkout, quick views, and a smoother overall flow, the Shopify store encouraged more repeat purchases than before.

Conclusion

Luxe by Mia’s redesigned Shopify store now stands as a benchmark for beauty brands looking to scale. With faster performance, elegant design, SEO refinement, and strategic Shopify app integrations, the brand now delivers an online experience that truly reflects the quality of its products and its position in the market.

At ControlF5, we don’t just build Shopify stores, we build custom experiences to your business goals, industry, and customers. Suppose you are a beauty brand, fashion label, or DTC powerhouse. In that case, our Shopify agency works closely with you to design, develop, and optimize your eCommerce store exactly how your business needs.

If your eCommerce brand is ready to move from an outdated design to a high-performing, conversion-ready Shopify experience, we are here to help.

You can book a free consultation with our Shopify experts, and let’s bring your eCommerce brand’s next chapter to life.