Redesigning Luxe by Mia: A High-Converting Shopify Store for a Modern Beauty Brand
Shopify Store Redesign, Performance Optimization, SEO, UX/UI Improvement, Product Page Optimization (PDP & PLP), and Integrations of the best Shopify apps.
In the beauty industry, your online Shopify store is more than just a platform, it’s an extension of your eCommerce brand. Today’s beauty businesses are looking for sleek, high-converting Shopify experiences that reflect their style and connect with their audience.
In this case study, discover how ControlF5 partnered with a fast-growing beauty brand to completely redesign their Shopify store, building a Shopify store from scratch, optimizing every detail, and integrating the best Shopify apps based on their beauty brand goals.
The Brief
Luxe by Mia is a fast-growing beauty brand known for its premium skincare and makeup products. They had a strong presence on social media and a loyal customer base, but their Shopify store wasn’t delivering the same quality experience.
Their Shopify store had several issues, such as their eCommerce store page was slow to load, especially on mobile, which affected both SEO and conversions. Navigation was unclear, making it difficult for customers to browse or find specific products.
The product listing pages (PLP) lacked filters and visual variety, while product detail pages (PDP) didn’t provide enough information, reviews, or trust-building elements.
These problems were impacting both user engagement and sales. That’s when Luxe by Mia approached ControlF5 with a clear goal: to completely transform their Shopify store into a fast, modern, and user-friendly platform that truly reflected their brand and boosted performance.
Challenges
When Luxe by Mia contacted our Shopify experts, their Shopify store was facing several challenges that were holding back growth and customer satisfaction.
Our Shopify expert team conducted a detailed audit and identified the following key issues that needed attention:
1. Outdated Design
Their existing Shopify store didn’t align with the premium look and feel of the eCommerce brand. Their visual elements were inconsistent, and the layout felt outdated. For a beauty brand, this made a poor first impression on visitors.
2. Low Conversion Rates
In their eCommerce Shopify store, product pages weren’t optimized for conversions, lacking clear CTAs, trust badges, and engaging visuals. Mobile responsiveness was limited, causing users to drop off before completing purchases. This directly impacted overall revenue.
3. Slow Performance
Their Shopify store takes too longer time to load, especially on mobile devices. This slowed down the shopping experience and affected search engine rankings. Fast performance is critical in keeping today’s shoppers engaged.
4. Poor Navigation and Filters
Shoppers found it difficult to browse collections or find specific products quickly in their eCommerce store. There were no smart filters or intuitive menus to guide users. This created friction in the buyer journey and increased bounce rates.
5. Lack of Personalization and Engagement
Their Shopify store lacked interactive features like email marketing popups, product reviews, and social proof. Without these elements, it was hard to capture leads or build trust with new visitors. Engagement and retention remained low as a result.
Related Read: KayufCare: An ultimate Beauty & Skin Glowing Secrets with woocommerce
Solutions
At ControlF5, we knew Luxe by Mia needed more than just a Shopify store redesign, they needed a fully reimagined shopping experience based on the modern beauty consumer.
We took their Shopify store vision and turned it into a high-performing Shopify store, built from the ground up with smart design, strong eCommerce store performance, and impactful integrations.
1. Shopify Store Redesign (From Figma to Function)
Modern shoppers expect more than just a store, they want a better user experience. We start with detailed Figma designs, we built a fresh, mobile-first Shopify store that reflects Luxe by Mia’s premium beauty aesthetic.
The Figma design shows clean layouts, modern typography, bold visuals, and structured product storytelling. Each page, such as the homepage to collections, and PDPs, was created to guide the user effortlessly, making shopping feel both enjoyable and intuitive.
2. Performance Optimization
Shopify store speed is important, not just for user experience, but also for SEO. To ensure the eCommerce store runs smoothly across all devices, here’s what we did:
- Compressed and optimized all images using WebP and next-gen formats without sacrificing visual quality.
- Removed unused JavaScript and CSS through manual code cleanup and theme refactoring.
- Implemented lazy loading for product images, sections, and third-party widgets to reduce initial load time.
- Added browser caching and prefetching strategies to accelerate page transitions and improve perceived speed.
- Minimized app bloat by integrating lightweight solutions and deferring non-critical scripts for smoother rendering.
These technical improvements significantly increase the Shopify store’s Core Web Vitals, reduce bounce rates, and create a smoother, more enjoyable experience for every user.
3. SEO Optimization
A visually stunning Shopify store must also be discoverable. We aligned the eCommerce website structure with Shopify SEO best practices to improve organic visibility. Key enhancements included:
- Optimized product titles, meta tags, and descriptions.
- Added relevant alt texts to all images.
- Implemented structured schema markup for rich snippets.
- Cleaned up URL structures with search-friendly formatting.
- Improved page speed and mobile-friendliness for better SEO signals.
You can also integrate top-rated Shopify SEO apps into your Shopify store to increase visibility and drive better organic rankings.
4. Improved User Experience (UX/UI)
We restructured the Shopify store layout to keep it clean, intuitive, and focused on guiding users from product discovery to purchase. Sticky navigation, mobile-friendly design, and quick-action buttons ensured smooth movement across pages.
Product Listing Pages (PLPs) were improved with smart filters and color swatches, allowing customers to easily narrow down options. On Product Detail Pages (PDPs), we added high-quality images, variant previews, customer reviews, and trust badges.
To further simplify the buying process, we integrated Shop Pay and multiple express payment options directly on the PDP. This allowed customers to skip the traditional cart flow and make faster purchases with just a click, improving both convenience and satisfaction.
We also refined the overall cart and checkout experience to be smooth, mobile-optimized, and conversion-friendly, helping reduce drop-offs and increase completed orders.
5. Integrated Best Shopify Apps
To add powerful features without bloating the Shopify theme, we selected and integrated the best Shopify apps that aligned with Luxe by Mia’s goals.
Each Shopify app was chosen to increase the functionality, automate marketing, and manage the customer journey.
| App Name | App Type | Purpose |
| Justuno | Popup & Lead Capture | Drive email/SMS signups through targeted popups |
| Klaviyo | Email & SMS Automation | Automate personalized email and SMS campaigns |
| Shopify Forms | Form Builder | Collect customer info for lead nurturing and marketing |
| Boost AI Search & Filter | Smart Search & Filters | Improve product discovery with intuitive search and filtering |
| SmartViewer Quick View | Cart & Product Preview | Let users view product details without leaving the listing page |
| Judge.me | Product Reviews | Display verified customer reviews to build trust |
| Instafeed | Social Proof | Show real-time Instagram feeds for visual engagement |
| Facebook & Instagram Ads | Advertising & Retargeting | Retarget users and run paid campaigns directly from the store |
| Google & YouTube | Marketplace Integration | Expand product visibility across Google Shopping and YouTube |
| Mailchimp | Email Marketing | Manage newsletters and abandoned cart recovery campaigns |
| GLO Color Swatch Bundle | Product Variant Display | Showcase color swatches and bundle upsells effectively |
| Shopify Inbox | Customer Chat | Enable live chat for real-time support and engagement |
| Globo Pre-order | Pre-orders | Allow customers to pre-order out-of-stock items |
| Back in Stock Alerts | Restock Notifications | Notify customers when products are available again |
| Return Prime | Returns & Exchanges | Simplify return processes and enhance the post-purchase experience |
Related Read: Shopify Store Redesign & Subscription Model for Katkare Animal Food
Results
Luxe by Mia’s redesigned Shopify store didn’t just look better, it performed better across the board. Here’s how the transformation made a real difference:
- Mobile Shopping That Converts: With a mobile-first layout and faster experience, their Shopify store saw a 40% increase in mobile conversions post-launch.
- Website Speed That Keeps Shoppers Engaged: Improved eCommerce store page load times made a big difference, with pages loading 30% faster, helping reduce drop-offs and keep users browsing.
- Lower Bounce, Higher Interest: Improved navigation, smart filters, and product discovery features led to a 25% drop in bounce rates.
- Product Pages That Drive Action: Updated with variant swatches, visuals, and reviews, product pages became more engaging and conversion-focused.
- Better Lead Capture & Remarketing: Justuno and Klaviyo helped grow the email list quickly, powering more successful retargeting campaigns.
- More Returning Customers: With smooth checkout, quick views, and a smoother overall flow, the Shopify store encouraged more repeat purchases than before.
Related Read: How We Revamped Promunch’s Shopify Store to Drive Conversions
Visual Identity
To showcase the impact of our redesign of the Shopify store, we have included screenshots from key pages of the Luxe by Mia Shopify store.
Homepage: Before vs. After
The old homepage lacked structure and visual appeal. The new design features a clean layout, clear value propositions, and stunning visuals that reflect the brand’s luxury DNA.
Before Redesigning their Shopify Store: Home Page
“Throughout the project, the Luxe by Mia team was highly responsive and open to technical recommendations, especially around improving mobile performance, restructuring navigation, and enhancing product pages with filters, enriched content, and trust-building features. Their willingness to adopt best practices in UX, performance optimization, and Shopify development allowed us to implement impactful changes quickly and effectively.”
Vinay Patidar, Account Manager ControlF5
Clutch Review
Client’s Experience With Us
“The overall experience was great.”
ControlF5 completed the project in a timely manner, meeting the client’s expectations. They communicated effectively, understood the client’s needs, and provided useful advice. Moreover, they were professional, patient, and thorough in answering the client’s questions.
Conclusion
Luxe by Mia’s redesigned Shopify store now stands as a benchmark for beauty brands looking to scale. With faster performance, elegant design, SEO refinement, and strategic Shopify app integrations, the brand now delivers an online experience that truly reflects the quality of its products and its position in the market.
At ControlF5, we don’t just build Shopify stores, we build custom experiences to your business goals, industry, and customers. Suppose you are a beauty brand, fashion label, or DTC powerhouse. In that case, our Shopify agency works closely with you to design, develop, and optimize your eCommerce store exactly how your business needs.
If your eCommerce brand is ready to move from an outdated design to a high-performing, conversion-ready Shopify experience, and sell beauty & cosmetic products online, we are here to help.
You can book a free consultation with our Shopify experts, and let’s bring your eCommerce brand’s next chapter to life.