10 Best Yotpo Alternatives for Shopify Email & SMS Marketing

If you are a Shopify store owner, you probably know by now; Yotpo has officially shut down its Email and SMS Marketing services.

For brands that depend on Yotpo for campaigns and automation, it’s time to find a replacement.

But don’t worry, there are plenty of great tools out there.

At ControlF5, we have built hundreds of Shopify stores and helped brands choose the best email and SMS solutions. This guide is for Shopify merchants looking to replace Yotpo Shopify apps with a better, simpler, or more affordable option.

And with the global email marketing market expected to grow from $7.5B in 2020 to $17.9B by 2027 (Statista), there’s never been a better time to invest in smarter marketing tools.

Building a Shopify store may sound complicated, but it’s easier than you think. Follow these simple steps to create and launch your online Shopify e-commerce business in 2025.

1. AiTrillion Email Marketing & SMS

Looking for a complete marketing solution after Yotpo?

AiTrillion is one of the best Yotpo alternatives for Shopify in 2025, built exclusively for Shopify. It helps you increase ROI, up to 96x, with intelligent email and SMS marketing, loyalty tools, and customer behavior-based automation.

With an intuitive drag-and-drop editor, 100+ prebuilt templates, and smart segmentation, AiTrillion makes it easy to run personalized campaigns that drive results.

Why Choose AiTrillion?

1. All-in-one platform for email, SMS, loyalty, and product reviews.
2. Behavior-based segmentation to increase retention.
3. Drag-and-drop editor with 100+ responsive templates.
4. In-depth analytics dashboard to improve campaign performance.
5. Smooth Shopify-native integration.

Pros & Cons

Pros:

• All-in-one tool covering email, SMS, loyalty, and reviews
• Easy-to-use editor with over 100 templates
• Shopify-native, no external integration hassle

Cons:

• The interface may feel confusing to beginners
• Learning curve for advanced automation features
• Limited third-party integrations outside the Shopify ecosystem

Install AiTrillion on Your Shopify Store!

If you are looking to set up a loyalty program for your Shopify store, check out our list of the top 10+ loyalty program apps.

2. Shopify Email

If you are looking for a simple and reliable email tool built right into your Shopify admin, Shopify Email is a great choice.

It’s fast, easy, and perfect for beginners. Powered by Shopify Magic, this best Shopify email marketing app helps you generate content, optimize send times, and build beautifully branded emails in minutes.

It integrates smoothly with Shopify’s forms, segments, and automation, so you can launch campaigns quickly and track their performance without ever leaving your dashboard.

Why Choose Shopify Email?

1. Native Shopify integration, no external apps or coding required.
2. Create emails with drag-and-drop blocks or your own HTML code.
3. Content suggestions and optimized timing powered by Shopify Magic.
4. Works smoothly with Shopify segments, forms, and automation workflows.
5. Great for Shopify merchants looking for Shopify SMS marketing alternatives and simplified email campaigns

Pros & Cons

Pros:

• Built directly into Shopify, no setup or third-party connection needed.
• AI-powered features like content suggestions and smart send times.
• Super affordable with 10,000 free emails/month.

Cons:

• No built-in SMS marketing (email only)
• Lacks advanced automation compared to third-party tools
• Limited customization options for complex email workflows

Install Shopify Email from Your Shopify Admin

As one of the simplest Shopify marketing automation tools, Shopify Email is ideal for Shopify stores just starting, or anyone looking for a cost-effective alternative to Yotpo’s email features.

3. SmartrMail Email Marketing SMS

If you are looking for a powerful yet easy-to-use email and SMS solution built just for eCommerce, SmartrMail is a fantastic pick. It helps Shopify merchants convert more visitors into first-time buyers and repeat customers using AI-powered automation, personalized product recommendations, and prebuilt ecommerce workflows.

SmartrMail covers your entire email funnel. Its drag-and-drop builder, AI copy generator, and 50+ popup templates make campaign creation fast, branded, and effective, no coding required.

Why Choose SmartrMail?

• Designed specifically for Shopify and eCommerce brands.
• AI-powered email copy and autobrand kit for personalized, on-brand campaigns.
• 100+ segmentation rules, conditional splits, and product recommendations.
• Perfect for Shopify merchants looking for advanced Shopify email SMS solutions

Pros & Cons

Pros:

• Full ecommerce funnel with ready-to-use automation flows
• AI-powered content and product recommendations personalized by customer behavior
• Easy drag-and-drop editor + 50+ popup templates and signup forms

Cons:

• Free plan limited to 1,000 emails/month and 200 subscribers
• Some advanced features (like A/B testing) are only available in the Pro plan
• SMS features are not as extensive as email capabilities

Install SmartrMail on Your Shopify Store

If you are migrating from Yotpo or just starting, SmartrMail gives you a full-featured email and SMS automation system based on ecommerce, making it a top pick among Yotpo competitors for Shopify.

4. Mailchimp Email SMS Marketing

Mailchimp is a globally recognized name in email marketing, and it’s now equipped with AI-powered tools to help Shopify merchants create smart, personalized email and SMS campaigns. With Mailchimp, you can send targeted messages, product recommendations, and discount offers to boost revenue and customer retention.

Its powerful automation, performance analytics, and creative assistant make it easy to create high-converting campaigns, even if you are not a designer or marketer. SMS can be added as an optional feature based on your plan.

Why Choose Mailchimp?

1. Send AI-generated emails and SMS to promote products automatically.
2. Use customer insights and performance data to optimize campaigns.
3. Built-in CRM, signup forms, landing pages, and social media integrations.
4. Ideal for brands looking for a Mailchimp alternative for Shopify with more flexible features.
5. Scales well for growing businesses with advanced plans and audience segmentation

Pros & Cons

Pros:

• AI-generated campaigns for both email and SMS
• Advanced automation and segmentation in higher plans
• Built-in CRM and customer journey builder

Cons:

• SMS is not included in the free plan (available as an add-on)
• Pricing scales with contacts, can get expensive for large lists
• Native Shopify integration isn’t as smooth as some dedicated Shopify apps

Install Mailchimp for Shopify

Whether you are scaling or just getting started, Mailchimp is a powerful solution and one of the best Yotpo alternatives for 2025, offering both personalization and automation at every stage of the buyer journey.

5. Avada Email Marketing

Avada Email Marketing is a top-rated Shopify app that helps Shopify merchants launch email campaigns fast with ready-to-use email workflows and templates. Whether you are setting up a welcome series or abandoned cart emails, Avada saves time and effort by giving you pre-designed automation flows and conversion-boosting popups.

You can segment customers based on cart status, like active, abandoned, or converted, and follow up with personalized messages. Plus, its mobile-responsive design and real-time performance tracking make it one of the top email SMS apps for Shopify in 2025.

Why Choose Avada?

1. Built-in automation templates like welcome, cross-sell, review request, and win-back
2. Collect leads easily via popups (newsletter, spin-to-win, add-to-cart)
3. 100+ email templates optimized for Shopify stores
4. Segment customers by behavior and cart status
5. Part of the growing stack of trusted Shopify marketing automation tools

Pros & Cons

Pros:

• Pre-built workflows save time for busy Shopify store owners
• Multiple lead capture options, popups, inline forms, and more
• SMS & WhatsApp support included in Pro plan

Cons:

• Contact limits apply to higher-tier plans
• Some features, like ad integration, are only available on the advanced plan
• May require slight customization to match premium brand aesthetics

Install Avada Email Marketing

If you are looking for a simple yet powerful Shopify email marketing tool, Avada offers everything from automation to segmentation, making it a solid alternative to Yotpo and one of the top email SMS apps for Shopify today.

6. Klaviyo: Email Marketing & SMS

Klaviyo is a powerhouse when it comes to data-driven email and SMS marketing for Shopify. It helps Shopify merchants deliver highly personalized messages at the perfect time. using AI, behavioral triggers, and deep customer insights.

Klaviyo ensures your messaging is always relevant.

With 350+ integrations, 160+ customizable email templates, and powerful AI campaign tools, it’s one of the most advanced solutions among all Yotpo competitors for Shopify.

Why Choose Klaviyo?

1. AI-powered personalization based on purchase history, browsing behavior, and Shopify data.
2. 160+ drag-and-drop templates and AI-generated email subject lines.
3. Benchmark tools to compare email, SMS, and form performance.
4. Multi-channel support for email, SMS, push notifications, and forms.
5. Ideal for Shopify merchants comparing Klaviyo vs Yotpo Shopify to scale personalized marketing.

Pros & Cons

Pros:

• Advanced AI features for segmentation, recommendations, and campaign content
• 350+ native integrations to connect your full marketing stack
• A/B testing and predictive analytics are included even in lower-tier plans

Cons:

• Pricing increases quickly as your contact list grows
• Requires setup time to fully utilize features
• It may be challenging for beginners with no marketing background

Install Klaviyo for Shopify

Are you looking to scale with precision? Klaviyo is a leading choice among Yotpo competitors for Shopify, combining AI, automation, and multichannel power to help you grow faster and smarter.

7. Omnisend Email Marketing & SMS

Over 100,000 Shopify brands trust Omnisend and are one of the top email and SMS apps for Shopify. Built for eCommerce, it helps you send professional emails, newsletters, and SMS campaigns in minutes with one-click Shopify integration and a drag-and-drop builder.

With over 250 ready-to-use templates, pop-ups, mobile-only forms, and pre-built workflows for welcome, abandoned cart, shipping updates, and more, Omnisend makes it easy to grow your audience and boost sales without any coding or design skills.

Why Choose Omnisend?

1. Quick Omnisend Shopify integration, start sending campaigns instantly
2. Prebuilt, fully customizable workflows for every stage of the customer journey
3. Popups, signup forms, and mobile-only forms to grow your list faster
4. Behavior-based and lifecycle segmentation for targeted messaging
5. Detailed reporting on campaigns, automations, and audience growth

Pros & Cons

Pros:

• A large collection of prebuilt and seasonal templates that are mobile-friendly
• Advanced segmentation based on shopping behavior and customer lifecycle
• Supports multi-channel marketing, email, SMS, and push notifications

Cons:

• SMS credits on free and standard plans are limited
• Personalized product recommendations are only available in the Pro plan
• A dedicated Customer Success Manager requires an additional fee

Install Omnisend for Shopify

Its smooth Omnisend Shopify integration and ready-made workflows make it perfect for Shopify merchants who want results without spending hours building campaigns from scratch.

8. Privy ‑ Pop Ups, Email, & SMS

Privy is an all-in-one marketing tool for Shopify that combines popups, email, and SMS marketing to help you grow sales fast. With its drag-and-drop editor and prebuilt templates like spin-to-win wheels, countdown timers, and cart savers, you can launch your first campaign in minutes.

It offers automated flows for welcome emails, abandoned cart recovery (with discounts), winback campaigns, and SMS follow-ups, making it a top pick among Yotpo alternatives for Shopify.

Why Choose Privy?

1. Combines popups, email, and SMS marketing in one platform
2. Wide variety of prebuilt templates and design elements
3. Automation for welcome, winback, and abandoned cart campaigns
4. Advanced targeting and personalization to boost conversions
5. Proven choice for Shopify merchants seeking the best Yotpo alternatives in 2025

Pros & Cons

Pros:

• Easy-to-use drag-and-drop editor with many prebuilt templates
• Strong pop-up and list growth tools, including gamified options
• Automation covers the most important revenue-driving flows

Cons:

• Pricing increases with traffic, contacts, and SMS usage
• Some advanced strategy support requires an extra fee
• Lacks deep analytics compared to larger marketing suites

Install Privy for Shopify

With powerful automation and creative popups, it’s one of the best Yotpo alternatives in 2025 for Shopify merchants focused on growth

9. Retainful Email Marketing

Retainful is a complete marketing platform that combines email, SMS, and WhatsApp to help Shopify stores engage customers and drive repeat sales. With its drag-and-drop builder, you can quickly create campaigns, add products, discounts, and CTAs, and get them live in minutes.

It comes with high-converting popups, mobile-friendly templates, and forms that collect both email addresses and phone numbers in a single step. The platform also offers real-time revenue tracking, so you can see exactly how your campaigns are performing.

Why Choose Retainful?

1. One platform for email, SMS, and WhatsApp marketing
2. 100+ pre-designed, mobile-optimized templates ready to use
3. Popups and signup forms to grow your list faster
4. Automation for abandoned carts, welcome emails, and winback campaigns
5. Built-in analytics to measure campaign ROI

Pros & Cons

Pros:

• Handles email, SMS, and WhatsApp marketing in one dashboard
• Easy-to-use drag-and-drop editor with over 100 templates
• Tracks real-time revenue from every campaign

Cons:

• The free plan has a limited sending capacity
• No phone support for lower-tier plans
• Some advanced automation features are only available in higher tiers

Install Retainful for Shopify

For Shopify merchants who want multi-channel marketing without juggling multiple tools, Retainful is a reliable choice, making it a standout among Shopify email marketing apps and a smart pick for those exploring Shopify SMS marketing alternatives.

10. Postscript SMS Marketing

Postscript is a Shopify-first platform built entirely for SMS marketing, delivering an average 34x ROI and boosting online revenue by over 22%. It’s conversational AI and 1:1 shopping assistant helps engage customers instantly, recommend products, and drive sales, making it a top pick for Shopify merchants comparing Postscript vs Yotpo.

With tools like Onsite Opt-in, popups, and CashBack offers, Postscript grows subscriber lists up to 3x faster while ensuring compliance to protect your business.

Why Choose Postscript?

1. 100% focused on SMS as a revenue channel
2. AI-powered optimization for high-performing campaigns
3. Strong compliance and legal safeguards for SMS marketing
4. Deep Shopify integration with automated triggers and segmentation
5. Great alternative for those comparing Postscript vs Yotpo

Pros & Cons

Pros:

• Fully dedicated to SMS, no distractions from other channels
• AI-driven testing and conversational shopping assistant
• Compliance-first approach to protect merchants

Cons:

• Costs can rise with high-volume messaging
• No email or other marketing channels, SMS only
• Some advanced features are locked to higher-tier plans

Install Postscript for Shopify

If you want a dedicated, compliance-focused SMS platform with advanced AI tools, Postscript is one of the best choices for affordable SMS marketing for Shopify merchants, especially if you are moving away from Yotpo and want a specialized solution.

Conclusion

The difference between an average Shopify store and a growing one often comes down to smart communication. The best Shopify email marketing apps don’t just send campaigns, they tell your brand’s story, nurture loyal customers, and turn casual browsers into lifelong buyers.

As a performance-focused Shopify agency, we have seen firsthand how the right email and SMS strategy can become a Shopify store’s secret growth engine.

If you need sleek automations, eye-catching popups, or revenue-focused SMS flows, the right tools, set up the right way, will keep your sales pipeline flowing.

Book a free consultation call today, and let’s create a custom email and SMS marketing plan that not only fits your budget but also elevates your Shopify store’s performance.

Frequently Asked Questions (FAQ)

Question: What is the best email marketing app for Shopify?

Answer: Klaviyo, Omnisend, and AiTrillion are among the top choices, known for advanced automation, strong segmentation, and high deliverability rates.

Question: Can I use Shopify Email and SMS marketing without Yotpo?

Answer: Yes, Shopify supports multiple apps for email and SMS marketing, so you can run campaigns through alternatives without Yotpo.

Question: What are the best Yotpo alternatives for Shopify in 2025?

Answer: Some of the best options include Klaviyo, Omnisend, AiTrillion, Avada, and Postscript, offering powerful automation, personalization, and smooth Shopify integration.