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In an ever-changing world, it is difficult to know what the future holds. As we look ahead to 2022, B2B ecommerce trends and changes will be in store for us. As technology continues to advance, it will continue to transform the way we shop and sell.
It is important to keep up with these changes. These are some of the B2B ecommerce trends that you might want to consider in 2022:
Well, ecommerce helps both the customers and the vendors. It provides a chance for both of them to have a good experience as well as to make some good profit.
One of the most common methods through which you can get noticed by a vast audience is via an online commerce store. An online store helps you in getting sales quite quickly without having to spend too much time on marketing your products.
Social commerce is a relatively new concept, but it’s growing quickly. Companies are now looking to connect the online and in-store shopping experience.
With social media, you have the ability to connect with more consumers, involve more people in your marketing activities, and offer deeper product information, thereby increasing your conversion rates.
If your business is not yet on social media, this is the time to start building an online community. If you already have a presence on major networks such as Facebook, Twitter, Instagram, and Pinterest, grow your community.
A business website is still a must for every company selling its products or services online. Having an online store helps you in providing better customer service, reaching potential customers, and making sales.
1. Augmented Reality Will Enhance Shopping
Augmented reality (AR) will be used in shopping in 2022. With the help of AR, companies will provide an immersive shopping experience to the customers. This can be done through a smartphone or through a combination of smartphones and wearable devices such as smart glasses.
While shopping, consumers can use their smartphones or smart glasses to scan barcodes. AR technology allows you to get additional information about the product by sharing videos and photos about the product, similar products, and more. It gives more details about the feature, size, and color of the product.
With this technology, it’s possible for customers to virtually try on clothes by changing sizes on a digital mannequin that is projected in front of them.
2. Growing volume of voice search
With the increased use of mobile devices, voice search will be a trend in B2B ecommerce. People prefer speaking to their devices rather than entering commands. This trend is already present in consumer ecommerce sites. In the coming years, it will also invade B2B ecommerce marketplaces.
When it comes to the growth of voice search of ecommerce trends, Cortana, Alexa, and Siri are the leaders. Google is still working on bringing up its own version of AI-powered voice assistant. This makes voice commands extremely powerful for an online store owner or seller.
If your business is not using these technologies yet, you should put these technologies on your priority list for 2022.
3. AI will help learn about shoppers
Artificial intelligence (AI) will be used in ecommerce in 2022. AI will help online stores to learn more about their customers.
It means that real-time recommendations and predictions will be available to the customers based on their previous activities of the customers. Ecommerce sites can process data collected from a variety of sources such as phone calls, emails, chat conversations, and social media interactions.
This gives an opportunity for businesses to have a personalized experience for each customer. It can help companies in improving sales by presenting a unique offer for each customer based on his or her preferences and interests.
4. Social Sharing Will Increase Sales
Social sharing is increasing daily, especially in the B2B ecommerce marketplaces. Businesses are looking to increase the reach of their ecommerce information. Social media is a great platform for them to achieve this goal. The more social sharing, the better it gets for business.
With social media, you also get a chance to engage with consumers and gain their interest level. Through social media, your business can be in touch with its audience continuously throughout the course of the day.
5. Converting your online store to a smart store
The general trend nowadays is towards digitization and automation in the B2B ecommerce space in 2022-2023. Automating business processes can help companies to improve customer experience, and save time and money in ecommerce.
If you have an online store, it’s time to go for a smart store. A smart store is one that is connected to the internet. It has the capability to automatically fetch data from the backend server and report on sales statistics, inventory levels, customer history, and more.
A smart store is also equipped with a self-service feature with which customers can find answers to their queries without talking to an employee of your company. Customers can also order products directly from their smart store via this self-service system.
6. Onsite personalization for alleviating changes in shopping
As per research, today’s shoppers have less patience, and they expect the shopping experience to be fast. They want the answers to their queries immediately. If there is no response in a few minutes or seconds, they start looking for another option to complete their task.
This is why onsite personalization has become very important in ecommerce. It helps companies in providing personalized content and services to the customer. Personalization can help you in saving time as well as money by ensuring that customers get products that meet their needs and expectations.
To achieve this goal, companies should first understand their customers’ needs and apply behavioral analytics tools that can help them predict future customer behaviors based on the customer profiles created from past data records.
7. Big Data plays a big role in creating a personalized experience
Big data is one of the most important fields in ecommerce. This is because it helps your business in improving customer experience, increasing sales, and providing better customer service.
By analyzing big data, you will be able to know what people are buying, when they are buying it, and the location where they are buying it too. And, by collecting this information about your customers you will be able to market more effectively to them via different channels like email, SMS, and more.
8. Technology to interact with consumers
As technology evolves faster than ever before, we can expect that there will be a lot of new trends in ecommerce in 2022-2023. One of them will be the growing demand for B2B ecommerce sites to interact with consumers.
With the high speed of internet access and increased smartphone adoption, people are in need of speedy websites.
That is why B2B ecommerce sites will be expected to work fast and serve their customers quickly. If you have a slow-loading time or there is no onsite personalization, forget about getting traffic from Google. In the coming years, companies that can create a user-friendly online experience for their customers will get more traffic from Google search results.
9. Chatbots will help improve shopping experiences
Chatbots will be used in ecommerce in 2022-2023. They help online shopping by fulfilling customer needs. As per research, chatbots are more conversational and engaging than normal search engines.
While users feel that using chatbots is better than using search engines, it does not mean that people will totally stop using search engines altogether.
With the usage of chatbots, users get a better opportunity to take their time to complete purchases and get the right product on their minds. Also, with this new technology, you can set rules for your customers while they shop on your website so that they don’t have to face any kind of issues while making a purchase.
10. Artificial Intelligence will be used
Artificial intelligence stands as one of the most potent tools utilized in ecommerce, enabling the automation of repetitive tasks including data manipulation, customer service, reporting, and various others. Additionally, it has the capability to enhance business processes and provide an improved customer experience.
In the years 2022-2023, businesses will anticipate AI’s assistance in determining customer preferences, facilitating the selection of the appropriate product at the opportune moment. Many companies are presently leveraging AI for this aim, successfully transforming web traffic into sales.
11. Mobile Shopping will be huge and on-the-go
Mobile ecommerce has revolutionized the way people shop. In 2022-2023, mobile shopping will be used by a lot of consumers for their daily needs. Mobile websites are very popular these days because they are easy to navigate and can provide a great shopping experience with just the tap of an app. Smartphones are also affordable for most people.
Thus, it’s not surprising that a lot of people prefer to shop using their smartphones rather than a laptop or PC.
90% of online traffic comes from mobile phones in 2017 and this number will continue to increase until 2022. As per research, people are going for mobile shopping because they like the convenience of shopping on their daily devices and also because it’s cheaper. It’s also easier to order on the go using my smartphone than using a PC. The burgeoning demand for smartphones is anticipated to propel the growth of sales through mobile phones in the coming five years.
12. Better ways for payment integration
The existing payment models are not flexible enough to meet the demands of today’s customers. In 2022-2023, businesses will focus on changing their existing payment models with better alternatives that do not have a high cost of transaction and also have a greater reach.
Better ways to integrate payment options are being developed by different ecommerce companies. They include using co-branded cards, increasing the number of affiliate programs, and reducing last mile delivery costs. These new methods can potentially help ecommerce merchants increase conversion rates and sales in the coming years.
13. Increase in Holiday Shopping Online
From Christmas gifts to sending bouquets for different occasions, there will be a substantial increase in online holiday shopping in 2022-2023. People will continue to enjoy the convenience and get the best deals. With the rise of ecommerce, there has been a change in shopping behavior of consumers.
Their preferences are shifting towards personalized products and having more convenience while shopping online rather than going to the store to purchase something.
In the coming years, we can expect that there will be more holiday shopping done online rather than offline. In fact, according to research 63% of people are planning on spending money on holiday gifts via online shopping in 2017, which is a huge surge from 48% in 2016.
As per another study, 90% of shoppers are also planning multiple purchases via various channels such as mobile apps, social media sites, and more during the 2022 holiday season.
14. Headless and API-driven shopping for e-commerce
In 2022-2023, ecommerce development will go in a headless direction. This means that companies will be developing shopping websites without a homepage. With this concept, developers can focus on creating CRUD APIs or RESTful APIs as per their business needs.
In headless development architecture, the main focus is on building an API layer for exposing ecommerce data to different front-end applications like mobile apps, social media, and more.
By removing home pages, developers can benefit from faster and more efficient workflows of ecommerce development.
15. Shopping via messaging apps will become popular
There has been a high usage of messaging apps like WhatsApp, Messenger, and Viber for business. Communication as well as for personal use by people worldwide. It’s expected that messaging apps will dominate the ecommerce industry in 2022.
With the growing popularity of messaging apps, people are flocking to them for buying items. In fact, according to a survey, 71% of people prefer shopping via messaging apps over email or websites in 2018 while only 30% preferred email and 25% preferred to shop via websites.
More than half of the respondents also said that they want to increase the usage of messaging apps while shopping.
The ecommerce industry is still growing day by day. With new and advanced technology, it will continue to grow in the coming years. So, it’s important that you stay updated on these upcoming trends so that you can use them for your business growth.
If you are serious about your online business then it’s essential for you and your team.
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