How to Create a Quiz in GoHighLevel: Step-by-Step Guide for Lead Generation

Introduction

Hi, I am Anurag Pandey, and I work closely with businesses and agencies to build powerful automation and lead generation systems using GoHighLevel.

Over the past few years, I have helped countless clients implement quiz funnels that don’t just collect data; they create results.

So if you are a digital marketing agency, real estate coach, wellness consultant, or eCommerce entrepreneur, a strategically built quiz can build your customer acquisition game.

In our client work at ControlF5, we have created quizzes that generate:

• 3X more qualified leads compared to basic opt-in forms
• 50% higher email open rates from segmented campaigns.
• Improved booking rates via quiz-based consult flows.

By using GoHighLevel’s native tools, forms, funnels, custom fields, and workflows, we ensure our clients have full control over their customer journey.

GoHighLevel (GHL) is a complete marketing platform for agencies, coaches, and businesses looking to automate lead generation and follow-ups.

One of the most underrated yet high-converting tools in GHL is the interactive quiz.

In this guide, I will show you how to create a quiz in GoHighLevel, build logic-driven workflows, and connect it to your pipeline, all without third-party tools.

Why Use a Quiz Funnel in GoHighLevel?

Interactive quizzes aren’t just fun, they are conversion machines.

• Engage users with clickable forms
• Capture qualified leads by asking targeted questions
• Segment audiences based on answers
• Automate follow-ups with workflows

Step-by-Step: Build a Quiz in GoHighLevel

Here’s a simple breakdown to help you set up your quiz inside GoHighLevel without any confusion.

Follow each step in the table below to create an engaging quiz experience.

Step-by-Step Walkthrough: Creating a Quiz in GoHighLevel

If you are new to GoHighLevel, below is a deeper breakdown of each step involved in creating a quiz funnel:

Step 1: Access Sites

From your GoHighLevel dashboard, click on “Sites” in the left sidebar.

Step 2: Open Quiz Builder

Hover over the “Quizzes” tab and click on Builder to manage your quizzes.

Step 3: Add or Edit a Quiz

Click on the Add Quiz button to create a new quiz, or select an existing one to update.

Step 4: Add Quiz Fields

Use the drag-and-drop options to include:

• Multiple-choice (radio)
• Single/ Multi Dropdowns
• Yes/No
• Short/long text inputs

Step 5: Collect Personal Info

Add personal information fields (Name, Email, Phone) to generate leads before showing the results.

Step 6: Customize the Result Page

Design a custom result page based on the quiz answers, such as adding images, text, or links as needed.

Step 7: Link to Workflow

Connect the quiz with an automation workflow that sends emails, applies tags, or books appointments after submission.

Step 8: Preview & Embed Quiz

Preview your quiz to check user flow, then embed it into your funnel or website.

Step 9: View Submissions

Go to Quizzes → Submissions to track all quiz responses and analyze performance.

Design Your Quiz Page for Conversions

To make your quiz page visually engaging and mobile-friendly:

👉 How to Create a Landing Page in Go High Level – Step-by-Step

Map Quiz Answers to Workflows

Each answer collected in your form can trigger a customized action.

You can learn automation here 👉 How to Automate Email Sequences in Go High Level

Segment & Follow Up Using Pipelines

Once leads complete your quiz, send them to a pipeline for better tracking:

👉 How to Create Opportunities and Pipelines in Go High Level

Best Practices for High-Converting Quizzes

Creating a high-converting quiz isn’t just about asking questions; it’s about guiding users through an experience that feels smooth, personal, and valuable.

By following a few proven practices, you can boost completion rates and capture more qualified leads.

• Limit to 3–5 questions
• Use one question per screen
• Collect emails before showing results
• Personalize thank-you messages
• Offer instant results or free consultation booking

ControlF5’s GHL Quiz Services

At ControlF5, a Go High Level expert agency, we specialize in building powerful quiz funnels for agencies, eCommerce brands, and coaches. Our goal isn’t just to help you gather leads, but to help you convert them with personalized, strategic funnels that align with your brand and business goals.

Our GoHighLevel quiz services include:

• Custom quiz funnel design
• Form logic and field mapping
• Workflow and automation setup
• Calendar integrations
• CRM and pipeline connections

You can book a Free Consultation Today and let our Go High Level expert team build your next high-converting quiz funnel.

Advanced Automation Tips for Your GHL Quiz

Take your GoHighLevel quiz funnel to the next level by adding smart automation that personalizes follow-ups and boosts conversions.
These advanced tips will help you manage lead nurturing and make your funnel work harder for you.

• Use conditional workflows to send different emails based on quiz answers.
• Add email validation and double opt-in to improve deliverability.
• Automatically book consultations using GHL’s calendar integration.
• Tag users for Facebook/Google Ads retargeting with Zapier or Integromat if needed.
• Use GHL dashboards to track quiz completion and lead quality metrics.

Real-World Use Cases of GHL Quiz Funnels

Let’s explore how different industries use quizzes in GoHighLevel to boost leads and conversions:

1. Coaching & Consulting

Coaches use quizzes like “What’s Holding You Back in Your Business?” or “What Type of Entrepreneur Are You?” to qualify leads before offering a free discovery call.

Based on answers, prospects are tagged and funneled into different email sequences.

2. Real Estate

Real estate professionals use property preference quizzes such as “What’s Your Dream Home?” to capture buyer intent, preferred location, and budget. Leads are routed to property-specific pipelines automatically.

3. E-commerce

Ecommerce brands run product-match quizzes like “Find the Perfect Skincare Routine” or “What Type of Coffee Suits You?”

Results help recommend specific products and build segmented retargeting audiences.

Using GHL with WordPress Quiz Pages

If you want to host your quiz funnel on a WordPress website:

👉 How to Connect Your WordPress Website with GoHighLevel

Quiz Funnels vs. Traditional Lead Forms

If you are still wondering if it’s worth switching to a quiz-based funnel?

Here’s a quick comparison:

Case Study: How ControlF5 Helped a Coach Generate 800+ Leads with a GHL Quiz

One of our clients, a business coach targeting early-stage entrepreneurs, approached ControlF5 to improve their lead generation system. We implemented a 30-question quiz titled “What Type of Entrepreneur Are You?” built inside GoHighLevel using form logic and workflows.

Implementation Overview:

• Quiz embedded on homepage with custom branding
• Responses triggered tailored email sequences
• Leads were tagged based on business stage: ‘Beginner’, ‘Scaling’, or ‘Advanced’
• Qualified users were automatically invited to book a discovery call

Results after 60 Days:

This quiz funnel not only scaled the lead count but also filtered in higher-quality leads. The client now uses a similar quiz in webinar and ad campaigns.

Common Mistakes to Avoid When Creating GHL Quizzes

Even a well-designed quiz can fail if common mistakes are overlooked during setup. Avoid these pitfalls to ensure your GoHighLevel quiz performs effectively and delivers real results.

• Too Many Questions: Users drop off when a quiz feels like a survey. Keep it short and focused.
• No Clear Call-to-Action: Don’t forget to tell users what to do next, book a call, download a guide, etc.
• Missing Follow-Up: Capturing leads without automated follow-up means missed opportunities.
• No Testing: Always test your quiz with dummy data before sharing it live.
• No Lead Segmentation: Use custom fields and workflows to tailor responses and emails.

Managing Quizzes Across Clients? Use Sub‑Accounts

Need to create different quizzes for each client or business unit?

👉 How to Create a Sub‑Account in GoHighLevel

Conclusion

Creating a quiz in GoHighLevel is simple, but building one that converts requires a clear strategy, smart automation, and optimized design. With the steps and internal resources above, you are now equipped to turn basic traffic into personalized, high-value leads.

Need help? You can reach out to ControlF5, and let’s build something powerful together.

Start your free GoHighLevel trial, book a free consultation, or explore more GoHighLevel tutorials to take your quiz funnel to the next level.

Frequently Asked Questions (FAQ)

Question: Can I use GoHighLevel to create a quiz with scoring?

Answer: Yes. While GHL doesn’t have a scoring system by default, you can emulate it using conditional logic in workflows and assign point-based tags.

Question: Is there a quiz template available in GoHighLevel?

Answer: GHL doesn’t offer native quiz templates, but you can easily build one using the form builder inside a funnel page. At ControlF5, we also offer ready-made quiz templates on request.

Question: How do I trigger follow-ups based on quiz answers?.

Answer: You will need to create custom fields for each answer and build workflows that respond to those fields with emails, SMS, or task triggers.

Question: Can I embed the quiz on my existing website?

Answer: Yes! You can publish the funnel step as a standalone quiz and embed it using an iframe or a button redirect. WordPress users can follow this guide.