How to Connect Your WordPress Website with GoHighLevel for Marketing Automation

As digital marketing becomes more AI automation-driven, businesses using WordPress are looking for ways to manage lead capture, follow-up, and client management without combining dozens of tools.

That’s why integrating your WordPress website with GoHighLevel (GHL) is a smart, scalable solution for your business.

At ControlF5, as a GHL experts agency, we specialise in WordPress + GoHighLevel integration, enabling agencies, startups, and service providers to centralize their marketing efforts, boost conversion rates, and reduce monthly software expenses.

What is GoHighLevel?

GoHighLevel is an all-in-one marketing automation with AI features platform that replaces tools like:

• Mailchimp, AWeber, ActiveCampaign (email marketing)
• Calendly (appointment booking)
• LiveChat, Tawk.to (chat support)
• Unbounce or Leadpages (landing pages)
• Twilio (SMS campaigns)

It’s built for agencies and businesses that want to scale without managing 5–10 different SaaS subscriptions.

When integrated with WordPress CMS, GHL becomes the command center for your entire customer journey, from website visitor to closed client.

Now that you understand what GoHighLevel is, you might want to explore its full potential. Our Complete GoHighLevel guide for marketers and agencies covers everything.

Why Integrate WordPress with GoHighLevel?

Here’s what a WordPress GoHighLevel integration gives you:

Cost Savings: Up to $200/month, with GHL starting at $97/month

How to Connect WordPress to GoHighLevel: Step-by-Step

Here’s how you can integrate your WordPress website with GoHighLevel Marketing Automation:

1. Install GHL Tracking Script on WordPress

GoHighLevel provides a universal tracking code (like Google Analytics). Add it to your WordPress website:

• Go to your GoHighLevel Dashboard > Settings > Company > Tracking Code
• In WordPress, install the **Insert Headers and Footers** plugin
• Paste the code into the header section

This enables contact tracking, chat widgets, and analytics.

2. Embed GHL Forms on WordPress

You can replace Gravity Forms or WPForms with GHL forms:

• In GHL: Create a form under Sites > Forms
• Click “Integrate” and copy the HTML embed code
• Paste this code into any WordPress page**, **Elementor block**, or **shortcode widget

Leads are automatically stored in the GHL CRM, ready for marketing automation!

3. Connect WordPress Forms to GHL via Webhooks (Optional)

Already using WordPress forms? You can connect them to GoHighLevel using:

• Zapier or Pabbly Connect
• Custom Webhooks
• WP Webhooks Plugin

This is ideal if you want to retain existing forms but automate follow-ups through GHL automation.

4. Add GHL Live Chat or AI Conversion Chat

Use GoHighLevel’s AI Conversion Chat to automatically qualify leads:

• Go to Sites > Chat Widget in GHL
• Customize your chatbot’s welcome message, colors, and behavior
• Copy the widget code and paste it into your WordPress site’s footer
• You can use an AI voice agent for your website

Now your website has a 24/7 AI assistant engaging visitors, capturing leads, and even booking calls.

5. Embed GHL Booking Calendars

• In GHL: Go to Calendars > Create or Edit a Calendar
• Under “Embed Code,” copy the script
• Paste into a WordPress block or Elementor HTML element

Visitors can now book appointments directly from your WordPress website, no third-party tools like Calendly needed.

6. Automate Email Sequences with GHL Workflows

One of the most powerful features of GoHighLevel is its Workflow Builder, which allows you to create fully automated email sequences that trigger based on user behavior on your WordPress website.

Here’s how it works:

1. Create a Trigger:

• Example: A visitor fills out a lead form on your WordPress website.
• Trigger type: *Form Submission, Page Visit, Tag Added, or Appointment Booked

2. Build the Sequence:

• • Add steps like:
    1. Send Email #1 (Immediate welcome message)
    2. Wait 1 Day
    3. Send Email #2 (Introduce your service or offer a lead magnet)
    4. Wait 2 Days
    5. Send Email #3 (Share case study or testimonial)
    6. Conditional Split: Check if the user clicked a link or booked a call

3. Add More Channels (Optional):

• Combine Email + SMS + Call Reminders in one workflow
• Example: If a lead doesn’t open the email, send an SMS follow-up

4. Track Every Interaction:

• GoHighLevel tracks open rates, link clicks, and conversions in real time
• Use this data to optimize future sequences

Pro Tip: You can tag leads as they move through the funnel and automatically assign them to sales reps, all within the same GHL Workflow.

Example Use Case: Lead Magnet Download

Trigger: “Download eBook” form submission on your WordPress blog

Workflow Actions:

• Email #1: “Thanks for downloading, here’s your eBook.”
• Wait 1 Day → Email #2: “3 ways to implement what you learned”
• Wait 3 Days → Email #3: “Ready to book a strategy call?”
• If the user clicks the link → Assign to sales pipeline

This type of automated email sequence increases engagement and reduces manual follow-up tasks, making it ideal for agencies, coaches, and B2B businesses.

When you connect your WordPress website to GoHighLevel workflows, you create a powerful funnel that begins at the form and ends in conversion, all without touching multiple platforms.

Want us to build your entire email automation system inside GHL marketing automation?

You can Hire a WordPress developer at ControlF5, and let’s connect your lead capture to revenue.

Pro Tip from Anurag Pandey

“When you connect your WordPress website with GoHighLevel, you are not just building a website, you are building an automated business engine. For agencies and solopreneurs, this integration is essential.”

— *Anurag Pandey, Founder & CEO of ControlF5*

Common Use Cases

• Coaches & Consultants: Capture leads, book discovery calls, send nurture emails
• Agencies: Manage multiple clients in GHL sub-accounts and integrate their WordPress websites
• E-commerce: Collect abandoned cart data, send SMS reminders (via WooCommerce integration)
• Local Businesses: Replace phone calls with live chat, use SMS appointment reminders

Smart Solutions with GoHighLevel: Virtual Classroom

We created an online classroom experience that’s smooth, engaging, and easy to manage.
See how GoHighLevel helped us make it happen. Explore the case study

Final Thoughts

A WordPress GoHighLevel integration is one of the most powerful upgrades you can make for your online business. It combines the flexibility and SEO strength of WordPress with the all-in-one automation capabilities of GoHighLevel, managing your website, marketing, CRM, sales funnels, and customer communication into a single ecosystem.

With this integration, you no longer need to juggle multiple tools. Your lead generation forms can trigger automated follow-ups, your chat widget can qualify leads in real-time, and your entire customer journey can be tracked and optimized from one dashboard. It’s designed to help you work smarter, convert faster, and scale efficiently, all while keeping your website visually stunning and performance-ready on WordPress.

Let the WordPress experts in India at ControlF5 handle every detail, from setting up conversion tracking and embedding GHL chat to syncing pipelines and automating your funnel workflows.

Hire a Go high Level expert agency today and transform your WordPress website into a high-converting, fully automated marketing engine.