

Client: Mimar Models (Dubai, UAE)
Platform: WordPress (Elementor)
Services Provided: Figma, Website UI/UX Redesign, WordPress Development, Responsive Web Design, and Speed & Performance Optimization.
To grow in today’s competitive landscape, even legacy brands need a digital presence that mirrors the quality of their work. Mimar Models, a leader in architectural model making for over two decades, approached ControlF5 to revamp their outdated website and create a high-end, performance-driven experience for their elite clientele.
This case study explores how our team transformed their vision into a fully responsive, SEO-optimized WordPress website based on the Dubai and GCC markets.
Mimar Models started in 2003 and has become one of the top model-making companies in Dubai and the GCC region.
With over 22 years of experience, they are known for their detailed work, creative designs, and high-quality architectural models.
Their impressive projects include the award-winning model of the Dubai Opera House. They work with well-known architects, property developers, and luxury brands. Even though Mimar Models had a strong reputation, their website didn’t show the same quality as their real-world work.
That’s where ControlF5 stepped in. Our team helped them redesign and build a modern, mobile-friendly WordPress website, making sure their online presence matched the high standards of their brand.
Before working with ControlF5, Mimar Models faced several issues with their existing website that were affecting their online presence and customer experience:
1. Outdated Website Design
The website looked old-fashioned and didn’t reflect the modern, high-end quality of Mimar’s architectural models. Despite having a strong brand and impressive work, the visuals and layout of the website failed to capture that excellence.
It didn’t create the “wow” factor that visitors expect from a premium company.
2. Not Mobile-Friendly
The previous website was not responsive, meaning it didn’t work well on mobile phones or tablets. This was a major problem, especially in the UAE and the GCC region, where many users browse on mobile.
As a result, potential clients found it difficult to view the website or navigate through projects on smaller screens.
3. Difficult to Update Content
The website’s backend system was not user-friendly. The Mimar team struggled to update their portfolio, add new projects, or make changes without technical help.
This slowed down their ability to keep the website fresh and showcase recent work.
4. Slow Loading Time
The website had many high-resolution images that weren’t properly optimized. This caused slow loading times, which not only frustrated users but also negatively impacted the website’s performance in Google search results.
5. Poor Call-to-Actions (CTAs)
There were no clear buttons or links guiding visitors to take action, like contacting the team, requesting a quote, or exploring services.
Because of this, many visitors left the website without engaging or reaching out, leading to missed business opportunities.
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We took on the task of completely transforming Mimar Models’ website.
Our goal was to create a modern, user-friendly platform that reflects the company’s high standards and creativity.
Using WordPress with Elementor builder, we delivered a custom-built solution that covered both design and functionality.
You can also explore our step-by-step guide on How to Create WordPress Websites in Elementor Builder to learn how we do it.
1. Modern UI/UX Redesign
We created a fresh, elegant design that focuses on visual storytelling. The new layout highlights Mimar’s premium architectural models through clean sections, large visuals, and smooth navigation.
The overall look and feel now align with the brand’s reputation for quality and precision.
2. Fully Responsive Experience
The website is now fully responsive, meaning it works beautifully on desktops, tablets, and mobile phones. This was a top priority since most users in the GCC region access websites from mobile devices.
The responsive layout ensures every visitor has a smooth and engaging browsing experience.
3. Easy-to-Use WordPress CMS
We built the backend using WordPress and Elementor, making it easy for Mimar’s internal team to manage content without needing technical knowledge.
They can now quickly update their portfolio, post new projects, and manage pages with drag-and-drop tools.
4. Dynamic Portfolio Section
To showcase Mimar’s work more effectively, we added a filterable and interactive portfolio section. Now, visitors can explore models by category or project type, making it easier to find relevant examples and appreciate the craftsmanship.
5. Speed & Performance Optimization
We optimized all high-quality images to load quickly without losing visual quality. We also implemented caching and used a content delivery network (CDN) to improve page speed.
This ensures a faster, smoother experience for users and helps with SEO.
To improve the website speed, you can follow our expert guide on 10 tips for website speed optimization for more detailed information.
6. SEO and Accessibility Enhancements
The new WordPress website was built with SEO best practices in mind. From proper heading structures to meta tags and alt texts, we ensured that the Mimar Models website is search engine-friendly.
We also followed accessibility guidelines to make sure all users can navigate and use the website comfortably.
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1. Faster Page Load Times
We optimized all media files and implemented caching and CDN to improve performance. This led to the WordPress website loading 90% faster, reducing bounce rates and improving user satisfaction.
If you want to know how to optimize your landing page, don’t miss our blog: 7 Steps to Optimize a Landing Page on WordPress, it’s a must-read!
2. Mobile Responsive Design
The new layout adjusts perfectly across all devices. This ensured a 100% improvement in mobile usability, offering a smooth experience for the UAE’s mobile-first audience.
3. Increase in Client Inquiries
With improved navigation and strong CTAs, users are now guided clearly through the website. This resulted in a noticeable increase in client inquiries and contact form submissions.
4. Improved SEO Rankings
We rebuilt the WordPress website with an SEO-friendly structure, optimized metadata, and targeted keywords. Mimar saw higher search rankings for terms like “model making in Dubai.”
5. Stronger Brand Credibility Online
The sleek design now matches Mimar’s premium image and quality work. This has led to a visible boost in trust and credibility with both new and existing clients.
Also Read Another WordPress Case Study: WordPress excitable website design for MAS Advocates
Please have a look at what our client had to say about working with us on Clutch. Their 5-star review reflects our commitment to quality WordPress development in Dubai and the GCC.
ControlF5 helped Mimar Models successfully transform their outdated website into a modern, fast, and client-focused WordPress platform. The new website not only reflects their industry-leading work but also delivers a smooth user experience across all devices.
This project is a true example of our skill in creating high-quality, tailored WordPress solutions.
As the Best WordPress development company in the GCC, we specialize in helping businesses like Mimar Models build a strong digital presence that matches their offline excellence.
If you are an architectural firm, creative studio, or enterprise brand, we are here to turn your vision into a powerful online experience.
Book a free consultation with ControlF5, your trusted WordPress partner in Dubai and the GCC.
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