WordPress Website Redesign for Health & Wellness Coaches

Client: Rebecca Rumsey
Platform: WordPress
Source: Upwork
Services Provided: WordPress Website Redesign, Figma to WordPress Conversion, WordPress Hosting Setup via Hostinger, SEO Setup & Optimization.

When your message is rooted in personal transformation, your website should reflect that same power and clarity. Rebecca Rumsey, a fertility coach who conceived naturally at 44 and 46, needed a digital space that matched the depth of her journey and the trust she offers to women over 40. Her existing website lacked structure, page speed, and emotional connection.

In this case study, we reveal how ControlF5 does the WordPress website redesign from the ground up, building a soft yet high-performing experience, setting up hosting on Hostinger, and creating a smooth flow from story to signup.

Background

Behind every powerful brand is a powerful story, and Rebecca Rumsey’s is one of hope, resilience, and natural fertility success. After giving birth to two healthy babies at 44 and 46, she turned her personal journey into a coaching platform that inspires and educates women over 40 looking for natural paths to conception.

Her offerings, free fertility guides, live masterclasses, and private coaching, were deeply impactful, but the digital experience didn’t reflect the heart of her mission. The old website felt disconnected from her message, lacked a clear user journey, and missed opportunities to turn curious visitors into loyal subscribers. As her community grew, so did the need for a website that could nurture that trust from the very first click.

Challenges

Before the redesign, Rebecca’s website struggled to align with her brand’s purpose and user expectations.

Below are the key challenges that were holding her platform back from creating a real impact.

1. Outdated Design

Rebecca’s previous website had an outdated and generic look that failed to resonate with her audience, women looking for empathy, guidance, and trust around a deeply personal topic.

The visuals lacked warmth, and the layout didn’t reflect the supportive tone her coaching represents.

2. Confusing Navigation

Key offerings like free guides, masterclasses, and the VIP fertility group were buried or scattered, making it difficult for visitors to find what they needed.

This confusion resulted in a drop-off in engagement and missed opportunities to build deeper connections.

3. Hosting Migration Issues

The website was originally hosted on a basic shared server that led to slow load times and frequent downtime. Rebecca needed a more stable and performance-driven hosting solution that could support her growing traffic and provide a smoother user experience.

4. Lack of SEO Optimization

Despite valuable content, the website had poor visibility on search engines. Meta tags, page speed, and keyword structure were not properly configured, making it difficult for potential clients to discover her services organically.

5. No Clear Funnel

There was no structured path guiding users from visiting the homepage to joining the VIP group, booking a coaching session, or signing up for a masterclass. Without intentional funnel design, conversions and lead generation remained low.

Our Solutions

Below are the key solutions we implemented to improve the website’s design, performance, and user journey, making it easier for visitors to connect, engage, and take action.

1. WordPress Redesign

We began by redesigning the entire website on WordPress, focusing on a calming, nurturing, and clean aesthetic. The new interface was built to reflect Rebecca’s personal story, her expertise, and the emotional sensitivity of her niche.

Every element, such as typography and color palette, was chosen to build immediate trust and relatability.

2. Strategic Layout

Instead of scattering information across multiple pages, we created a strategically layered layout centered around her three key offerings: Fertility Coaching, Free Guides, and Masterclasses.

Each section includes dedicated CTAs that gently guide visitors toward deeper engagement, whether it’s downloading a resource or signing up for a session.

3. VIP Funnel Setup

A major priority was to grow Rebecca’s email list through her VIP Fertility Group. We designed compelling opt-in forms and embedded them throughout the website, such as on the homepage, blog posts, and resource pages.

These forms were connected to her email platform to automate lead capture and deliver exclusive content to subscribers.

4. Hosting Migration

To improve website page speed and uptime, we migrated her WordPress website to Hostinger. This included a full DNS setup, SSL certification for security, and performance tweaks for speed.

As a result, page load times dropped dramatically, improving both user experience and SEO rankings.

Searching for reliable WordPress hosting? This list of the Top 12 WordPress Hosting Providers for 2025 will guide you to the best choice for your website.

5. Mobile-First & SEO-Ready

With many of her users browsing via mobile, we built the WordPress website to be fully responsive and thumb-friendly. We also restructured metadata, heading tags, image alt texts, and page content to align with long-tail keywords like “natural fertility after 40.”

This ensured better visibility on search engines and positioned Rebecca as a trusted authority in her space.

Results & Impact

1. Faster Load Speed

After migrating the website to Hostinger and optimizing performance settings, the page load speed improved by over 90%. This significantly reduced bounce rates and ensured users stayed longer to explore Rebecca’s resources.

Want to know how we do it? Check out 10 Tips for Your Website Speed Optimization for practical strategies we apply in every project.

2. Increase in VIP Email Signups

With clearly placed opt-in forms and stronger CTAs, the WordPress website saw a 150% boost in VIP Fertility Group signups. This created a direct line of communication with Rebecca’s audience and grew her email list rapidly.

3. 100% Mobile Responsiveness

We ensured the WordPress website was fully optimized for mobile, providing a smooth experience on all screen sizes. This was important, as a majority of her audience browses on smartphones, leading to higher engagement and trust.

4. Improved Organic Visibility

By restructuring the website with clean SEO practices and targeting fertility-specific keywords, the website began ranking better in search results.

This brought in a consistent flow of organic traffic from women actively seeking natural fertility support.

5. Higher Brand Credibility

The refreshed design, combined with updated testimonials and clearer messaging, helped establish Rebecca as a trusted authority. Visitors immediately understood her value, which led to increased interest in coaching and masterclasses.

Clutch Review

Have a look screenshot of the review shared by our client on Clutch during the course of the project. Their feedback highlights the smooth collaboration and successful outcome of the website redesign and hosting setup.

Explore More of Our Work

Want to see how we have helped other brands bring their ideas to life? Explore more of our WordPress case studies that showcase our full-service approach, from design and development to performance and conversion optimization:

• Discover how we built a sleek, responsive WordPress website for a tech consulting firm focused on scalability and growth.
  Creating a Digital Presence from WordPress Website Design to Development: LogiQuad
• See how we built a vibrant, user-focused WordPress website to support a growing mobile app in the rewards and cashback space.
  Ideal Experiences With WordPress | Mimojo Cash Reward Mobile App

Conclusion

Rebecca’s website journey is a perfect example of how great design and smart development can come together to support a powerful mission. From turning a static Figma design into a dynamic WordPress website to setting up fast and reliable hosting on Hostinger, we brought her vision to life with clarity, care, and conversion in mind.

At ControlF5, we specialize in Figma to WordPress Conversion Services that retain every pixel-perfect detail, while ensuring speed, SEO, and smooth mobile user experiences.

If you are a coach, creator, or wellness expert ready to elevate your digital presence,
Book a free consultation with ControlF5, your trusted WordPress development partner.