DECORATI: A Blend Of Fashion And Lifestyle
Shopify, Drag-and-drop user interface, Figma, Variant Image Wizard + Swatch, HTML, CSS, Javascript
With a team of highly skilled specialists, Decorati has been committed to preserving the artistry of both traditional and contemporary glassmaking for more than 25 years. They firmly believe in the power of art and culture to foster unity and ignite inspiration among individuals. As a ecommerce lifestyle company, they strive to combine modern and traditional artistic expressions, creating intense glassware that beautifully represents the best of both worlds.
The Brief
DECORATI is a modern fashion and lifestyle brand that aims to inspire individuals through carefully curated products and trend-forward aesthetics. As the brand expanded its offerings, it recognized the need for a digital presence that could capture its unique personality while delivering a seamless shopping experience. Their existing platform lacked the visual appeal, structure, and user flow needed to engage their style-conscious audience.
To better connect with customers and elevate their online identity, DECORATI approached us to redesign their website with a focus on modern design, improved usability, and stronger brand storytelling. The objective was to create a platform that not only showcases their fashion and lifestyle collections beautifully but also enhances navigation, boosts engagement, and reflects the elegance and vibrancy of the brand.
This case study explores how we transformed their digital experience into a stylish, intuitive, and high-performing platform that aligns with DECORATI’s evolving brand vision.
- Industry
- Project
- Technology
- Website
Challenges
What Were The Goals They Aimed To Accomplish?
- The Decorati website comes to controlF5 and wanted us to design and build the entire website from the ground up. Designing the website comes first.
- Include every element that is used to build a Shopify website, including the header, footer, photos, website flow, content, collections, email newsletter, headings, and subheadings.
- They want us to create a user-friendly website while adding product pages and collection pages because the website is based on glassware products and items.
- All other technical aspects, such as the performance and capacity of the website.
Solutions
Our Shopify experts team members worked closely with a website to ensure that the site not only served its audience but also achieved the strictest level of branding guidelines with the help of the Shopify ecommerce platform.
They approached our shopify experts agency “controlF5” to develop their whole Shopify website, organize their site, and create a new Shopify website that could not only better reach their audience but also be easy to edit and maintain the SEO and Mobile Optimization to rank better on search engines. As we provide them with everything from headgear to footers, Product pages, etc.
Also, we suggested them to design inner pages like, a return policy, privacy, and shipping policy. By which a website can give a good impression to our prospective customers. Their new website is not only beautiful to look at, but it performs at a great page speed level as well.
Results
Empowering the vision, we transformed their idea into reality, starting from the ground up, and delivered the desired Shopify E-commerce website to them. As a dedicated partner, we diligently worked according to their needs, fueling their website’s growth. Thanks to our controlF5 solutions by which the client’s shopify website achieved a score in Google page insights of 70 + on mobile and 90+ on desktop.
Visual Identity
The Decorati branding team created stylish and minimal logo designs and established brand rules such as typography, colors, and so on.
There are only five weights in the typeface: light, normal, semi-bold, and bold. On the entire website, we utilised only the source sans pro font, proxima nova regular, and perpetua font light weights.
“Working on the DECORATI project was a highly inspiring experience, as the brand’s fusion of fashion and lifestyle offered a rich creative foundation. The client’s vision for a stylish, modern, and experience-driven platform allowed me to experiment with bold aesthetics, clean layouts, and engaging interactions that reflect the brand’s identity.”
Vinay Patidar, Account Manager ControlF5
Clutch Review
Client’s Experience With Us
“I was particularly impressed with their great design and responsive approach.”
Thanks to ControlF5, the client witnessed a significant boost in sales revenue, user engagement, conversion rates, and search engine rankings. They also reduced the cart abandonment rate and received positive acclaim from end customers. ControlF5’s timeliness and responsiveness were commendable.
Conclusion
This project has been a standout experience, allowing me to blend creativity with strategic UX considerations while exploring new design methodologies. By reimagining the website’s visual identity to align with the brand’s unique audience and goals, I gained deeper insight into how thoughtful design can elevate an entire digital experience.
Venturing into UI design and experimenting with no-code platforms like Squarespace and Webflow broadened my skill set and strengthened my adaptability across different environments. Although certain pages—such as shop, product details, and contact—offered limited creative flexibility, the challenge pushed me to find smarter, more refined ways to enhance usability and aesthetics within those constraints.
Overall, this project not only elevated the brand’s online presence but also enriched my own professional growth, making it a truly valuable and memorable journey.