Artychoke Uses Shopify To Allow Marketing And Design
Shopify, Photoshop, Variant Image Wizard + Swatch, drag-and-drop user interface, HTML, CSS, Figma, Tidio, Javascript
In 2022, Pragya Jain, a resident of Bangalore, starts the Artychoke voyage with a paintbrush, a palette, and a variety of colors. The website is essentially self-made. Handmade, decorated with creative artwork, and full of fascinating tales. While providing you with various style-statement furniture, dining, décor accessories, wearable art, trays, and other items, Artychoke draws you into the realm of beauty and art. ARTychoke is a diverse collection of entertaining goods and home accents made for you from original artwork by artists.
The Brief
Artychoke, a Bangalore-based artistic home décor and lifestyle brand founded by Pragya Jain, needed to transform their self-made website into a professionally designed Shopify store.
Their goal was to showcase unique handcrafted products—furniture, décor accessories, wearable art, and artistic trays, through a visually rich, fast-loading, and easy-to-navigate online experience.
They wanted a platform that supported better product presentation, smoother workflows, and a scalable structure suitable for growth.
Challenges
Artychoke approached our team with several issues slowing down their online presence:
- Incomplete product presentation — Product descriptions, variants, and quantity selectors were not fully optimized.
- Slow website flow and page performance — The site suffered from lag, low speed scores, and poor mobile usability.
- Limited prototyping & UI/UX design — They needed fresh UI/UX visuals, mobile and desktop prototypes, and a new logo.
- Ineffective navigation — The main menu lacked proper subcategories, making product discovery difficult.
- Complex migration — Required Magento → Shopify product migration with clean data mapping.
- Theme limitations — Needed custom theme sections, image updates, and improved color schemes.
- Policy pages missing — Shipping, Returns, Privacy & Terms pages had to be professionally written and added.
- Missing essential features — Live chat, 404 page, and UI refinements were absent.
Solutions
Our Shopify experts delivered a complete redesign and migration, ensuring the brand’s art-centric identity stayed intact while improving performance:
- Full Shopify setup with customised theme sections tailored to Artychoke’s artistic product line.
- Updated product descriptions, variant options, prices, and quantity features for improved shopper clarity.
- Magento to Shopify migration using top-rated migration tools and manual refinements to ensure proper mapping.
- Created a structured main menu with clear subcategories for smoother navigation.
- Designed UI/UX elements, images, and a refreshed logo using Photoshop and Figma prototypes for both mobile and desktop.
- Optimized all product images, adjusted colors, and refined on-page visual balance for consistency.
- Added essential pages—Shipping Policy, Return Policy, Privacy Policy, and Terms of Service.
- Integrated Tidio live chat, improved website security, and implemented lightweight animations.
- Developed a custom 404 error page and fixed minor design inconsistencies.
- Boosted speed and performance using drag-and-drop Shopify tools, HTML/CSS refinement, and JavaScript clean-ups.
Results
The revamped Artychoke Shopify store delivered immediate improvements:
- 15% increase in website traffic after improving speed and mobile responsiveness.
- Page speed reached 92%, ensuring faster load times and better user engagement.
- Improved brand perception through premium UI/UX design, consistent visuals, and refined storytelling.
- Simplified browsing experience thanks to structured categories and updated product details.
- Higher customer engagement through a new live chat system and interactive visual elements.
- Positive client feedback praising our Figma UX/UI designs, communication speed, and ability to translate artistic identity into a functional Shopify experience.
“Working with the Artychoke team was a highly positive and collaborative experience. From the very beginning, the client had a clear vision of enhancing their design language and improving overall content engagement, which provided a strong foundation for our development process. Their openness to fresh ideas and trust in our design direction made the workflow smooth and productive.”
Vinay Patidar, Account Manager, ControlF5
Clutch Review
Client’s Experience With Us
“I am delighted with the recent website changes implemented by Team ControlF5. Their attention to detail and commitment to delivering a top-notch user experience are truly commendable. The site now boasts a fresh and modern design that perfectly aligns with our brand identity. The navigation has become more intuitive, making it a breeze for our customers to explore our offerings. The responsiveness across various devices is impressive. Overall, Team ControlF5 has exceeded our expectations, and we are grateful for their expertise in enhancing our online presence.”
Conclusion
Collaborating with Artychoke was a truly rewarding experience for our team. Their primary goal—elevating their new design language and making their content more visually engaging—aligned perfectly with our strengths in modern UX and UI design.
By combining thoughtful design, strong collaboration, and responsive communication, we successfully delivered a refreshed digital experience that reflects their brand’s personality and enhances visitor engagement. This project stands as a great example of how seamless teamwork and shared vision can lead to outstanding results.