We build. Your brand. Nobody outside this page knows we exist.

ControlF5 is a white label Shopify agency and Shopify expert delivery team for agencies who sell Shopify but don't want to hire, train, or manage developers. Theme builds, maintenance, SEO and speed work — shipped under your name, backed by an NDA, and never shown in our portfolio.

45+ AGENCY PARTNERS · 500+ STORES SHIPPED · USA · UK · INDIA · AUSTRALIA
white label Shopify agency

NDA on every engagement

Signed before any file or access changes hands.

Zero portfolio use

Your work never appears in our case studies, ever.

Your channel, our team

Slack, Teams, email or WhatsApp — you choose.

No lock-in

Monthly retainer or hourly, switch when you need to.

One point of contact

A dedicated project manager, not a rotating support queue.

Fixed team

The same specialists on your account every month, not freelancers.

Six services, sold under your name

Pick one or run all six. Every engagement is scoped, staffed and reported the way you already promise your clients — we just do the work behind it.
THEME-01

Theme Development

Premium theme installs tuned to a client’s brand, or fully custom builds from Figma – pixel-checked and handed off ready to sell as your own.
MAINT-02

Premium Maintenance

Ongoing care for live Shopify stores: app updates, bug fixes, uptime checks and the small ad-hoc requests that fill a retainer month.
CATALOG-03

Product & Category Management

Bulk uploads, variant structuring, collection logic and catalog cleanup for brands running hundreds or thousands of SKUs.
SEO-04

SEO & AEO

Technical SEO and on-page structure paired with answer-engine optimization, so client stores surface in search results and AI answers alike.
AGENTIC-05

Agentic Commerce

Store readiness for AI shopping agents — structured data, checkout compatibility and clean product feeds built for agent-driven buying.
SPEED-06

Speed Optimization

Core Web Vitals audits, image and app-bloat cleanup, and load-time fixes that hold up under Shopify’s own speed report.
MIGRATE-07

Store Migration

Moving clients from WooCommerce, Magento or BigCommerce onto Shopify, with redirects mapped so SEO rankings carry over.
APP-08

Custom App Development

Private apps and third-party integrations for workflows the Shopify App Store doesn’t cover out of the box.
SPEED-06

Speed Optimization

Core Web Vitals audits, image and app-bloat cleanup, and load-time fixes that hold up under Shopify’s own speed report.

Meet the Shopify team

Your point of contact stays the same. Behind it is a fixed bench of Shopify specialists — the badges below are the roles assigned to your account, not a rotating pool of freelancers.

Vinay Patidar

Liquid · Theme architecture

ID

THEME-LEAD

Owns premium and custom theme builds end to end, from Figma handoff to a store ready for launch.
SHOPIFY
SINCE 2016

Rahul Sharma

APIs · App integrations

ID

APP-DEV

Handles custom app work, third-party integrations, and the backend logic behind catalog and checkout builds.
SHOPIFY PLUS
SINCE 2018

Neha

Technical SEO · Answer engines

ID

SEO-AEO

Runs on-page and technical SEO audits, and structures content so stores surface in AI-generated answers too.
CONTENT + TECH
SINCE 2019

Chhavi Pandey

Structured data · Agent feeds

ID

AGENTIC

Preps stores for AI shopping agents — product feeds, structured data and checkout compatibility.
EMERGING TECH
SINCE 2023

Kartik Joshi

Core Web Vitals · Audits

ID

PERF

Tracks down load-time issues — app bloat, image weight, render-blocking scripts — and fixes them at the source.
PERFORMANCE
SINCE 2020

Madhu

Your single point of contact

ID

ACCOUNT

Runs your Slack, Teams or WhatsApp channel, keeps tickets moving, and is the one voice you’ll hear from.
DELIVERY
SINCE 2017

Vinay Patidar

Testing · Staging · Launch checks

ID

QA-OPS

Runs every build through cross-browser and cross-device QA before it ever reaches a staging link you review.
QUALITY
SINCE 2019

Rahul Sharma

Wireframes · Figma · Conversion

ID

UI-UX

Designs custom theme layouts and page flows in Figma before a single line of Liquid gets written.
DESIGN
SINCE 2018

Our achievements

Numbers we can share, even when the client names behind them stay confidential.
Shopify stores shipped
0 +
Agency partners served
0 +
Retainer hours delivered monthly
0 +
Uptime across managed stores
0 %
Countries served directly
0 +
Average scoping turnaround
0 hr

How we stay invisible

White label only works if it’s airtight. This is the part of the agreement we don’t negotiate on.

NDA before anything moves

Access, files and briefs only change hands after a signed NDA — every time, no exceptions.

The client relationship stays yours

We never contact your client directly. All communication runs through you or your project channel.

Never in our portfolio

No case studies, no logos, no "as seen in our work" — your client's store stays off our site, permanently.

Your branding on every report

Status updates, audits and handoff docs carry your agency's name and template, not ours.

Isolated environments

Separate staging access and credentials per client — nothing shared across accounts.

Audit rights

You can review our process, access logs and security practices at any point in the partnership.

How we stay invisible

Case files, not client names

Every project below shipped under a partner agency’s brand. Details are real — client identities and agency names are not shown, consistent with the confidentiality above.
CASE FILE / 014
THEME + SPEED

DTC Home Goods Brand

Custom Shopify Plus theme rebuild paired with a full speed optimization pass, delivered under a partner agency’s name.
Client
REDACTED
Agency of record
Confidential
Page load
time
0 %
Conversion
rate
+ 0 %
Build to
handoff
0 wks
ASE FILE / 021
CATALOG

Multi-Brand Beverage Group

Catalog restructuring and product/category management across several sub-brands on one Shopify backend.
Client
REDACTED
Agency of record
Confidential
SKUs
migrated
0 +
Time to
launch
0 %
Sub-brands
unified
0
ASE FILE / 029
SEO + AEO

Apparel Retailer

Technical SEO overhaul plus answer-engine optimization to surface products in AI-generated shopping answers.
Client
REDACTED
Agency of record
Confidential
Organic
traffic
+ 0 %
Time to
result
0 mo
Categories
optimized
0
CASE FILE / 033
MAINTENANCE

Furniture & Home Brand

Ongoing maintenance retainer covering app updates, uptime monitoring and weekly ticket resolution.
Client
REDACTED
Agency of record
Confidential
Uptime
maintained
0 %
Avg ticket
turnaround
0 hr
Retainer
running
0 mo
CASE FILE / 041
AGENTIC COMMERCE

Multi-Region Retailer

Structured data and product feed rebuild to prep a Shopify Plus store for AI shopping agent compatibility.
Client
REDACTED
Agency of record
Confidential
Feed schema
coverage
0 %
Regions
launched
0
Build to
launch
0 wks

A white label Shopify agency for partners worldwide

Shopify experts working across four time zones, with async delivery for everyone outside them.
As a white label Shopify agency and Shopify expert partner, ControlF5 supports Shopify agencies in the USA, UK, India, Australia, Canada and the UAE — plus agencies working outside these regions — with theme development, maintenance, product and catalog management, SEO & AEO, agentic commerce and speed optimization, all delivered under your own brand.
US

United States

Shopify Plus builds, maintenance and speed optimization for US agencies, with EST and PST overlap for daily standups.
UK

United Kingdom

White label Shopify development and SEO support for UK agencies serving DTC, retail and Shopify Plus brands.
IN

India

Our home base — a full Shopify expert bench with same-day turnaround inside India business hours.
AU

Australia

Timezone-friendly Shopify agency support for Australian partners, from theme builds to catalog management.
CA

Canada

Bilingual-ready Shopify development and maintenance support for Canadian agencies and their DTC clients.
AE

UAE

Shopify Plus and custom theme support for agencies serving fast-growing retail and e-commerce brands in the Gulf.
WW

Worldwide

Working with agencies outside these regions too — async updates keep every partnership moving.

Two ways to bring us in

Reserve capacity every month, or call on us only when a ticket lands. Both run on the same NDA and the same team.
Monthly retainer

Reserved dev hours, every month

A fixed block of hours held for your accounts. Predictable cost, priority turnaround, and no fresh scoping document for every small task.
Hourly / project basis

Pay for what you use

Ticket-based or per-project billing for occasional overflow, one-off builds, or testing the partnership before committing to a retainer.
Project / fixed scope

One build, one price

A single fixed-scope engagement for a large theme build, migration or catalog project — priced once, delivered to a set milestone plan.

We plug into your stack

No new portal to check. We work inside the channel you already run your agency on.
Slack_icon_2019 1

Slack

Shared or guest channel
Microsoft_Office_Teams_(2019–2025) 1

Microsoft Teams

Client-facing or internal
email

Email

Threaded per project
WhatsApp 1

WhatsApp

For quick, urgent asks
Trello_logo 1

Trello / Asana

Ticket and task tracking
Google_Meet_icon_(2020) 1

Zoom / Meet

Kickoffs and reviews

From brief to handoff

Five steps, the same sequence on every engagement, retainer or hourly.
one

Intake

Share the brief, brand assets, target timeline and store access. The NDA is signed the same day, before we open a single file.
two-svg

Scope & quote

We break the work into milestones and confirm a fixed quote or retainer hour count before any development starts.
three

Build

Development happens inside your project channel, with async progress updates so you always know where things stand.
four

QA & handoff

Every build is tested across devices and browsers on staging, then handed off fully documented and under your name.
five

Ongoing support

Retainer hours roll straight into fixes, small requests and future feature work, so nothing sits waiting on a new scope doc.

Notes on white label Shopify work

Short reads on running a Shopify partnership — for the agencies reselling the work, not the brands buying it.

FAQs

The questions agencies usually ask before signing the NDA.

No. All communication runs through you or your project channel — we never reach out to your client independently, at any stage.

We sign a master NDA with your agency, and can add a project-specific confidentiality clause per client if your engagement requires it.

Never. Client names, project details and screenshots stay out of our case studies, site and marketing — permanently, not just during the engagement.

Whatever you already use — Slack, Microsoft Teams, email or WhatsApp — plus your project management tool of choice. We join your setup, not the other way around.

You and your client do. Full ownership transfers on delivery — nothing stays licensed to us or held back.

Retainer clients get priority turnaround on urgent tickets. Hourly clients can request rush handling on a per-ticket basis.
Yes, anytime. Most partners start on hourly to test the fit, then move to a retainer once volume picks up.
Yes — our team overlaps with US, UK, India and Australia working hours so daily updates land inside your business hours.
Yes, including from WooCommerce, Magento and BigCommerce, with redirects mapped so search rankings carry over to the new Shopify store.
Reach out anyway. We take on partnerships outside our core regions on a case-by-case basis, as long as there’s enough working-hour overlap.

Ready to add a delivery team nobody has to know about?

Tell us what your clients need — theme work, maintenance, SEO, speed, or all of it — and we’ll scope a retainer or hourly arrangement around it.
Get in touch
Response time
Within 1 business day
Based in
Indore, India
Works with
Shopify & Shopify Plus agencies
Agreement
NDA + SOW before kickoff