BFCM 2025 Shopify Checklist

Shopify Black Friday Cyber Monday Playbook 2025

The Shopify Black Friday Cyber Monday Playbook 2025 is your go-to resource for preparing, promoting, and profiting during the most competitive eCommerce season of the year.
For Shopify merchants, BFCM 2025 is not just a sales weekend : it’s a month-long opportunity to attract new customers, boost revenue, and build long-term brand loyalty.

This playbook combines a BFCM 2025 schedule, a complete BFCM checklist, and the best Shopify apps to help you master every step – from inventory and marketing to checkout and automation.

1. What is BFCM 2025 on Shopify?

BFCM stands for Black Friday Cyber Monday, the biggest shopping event in global retail. For Shopify merchants, it’s the time to scale fast, test creative offers, and leverage automation to outperform competitors.

In BFCM 2025, the focus shifts toward AI-powered personalization, mobile-first shopping, and omnichannel engagement turning one-time buyers into loyal customers.

2. Lessons from BFCM 2023 & 2024: Key Takeaways & Expert Tips

Shopify merchants achieved over $9.3 billion in GMV, marking 22% growth YoY.
Early deal access, free shipping, and loyalty programs proved to be the biggest drivers of conversions.

After analyzing the 2024 Black Friday Cyber Monday results from statistics.blackFriday. I found three key statistics that separated winning brands from the rest.

Here’s what the data reveals:

• Mobile Dominated with 70% of Purchases

When I analyzed the shopping data, one trend became undeniable: mobile shopping took over. Nearly three-quarters of all purchases happened on smartphones. This ensured that stores with fast, easy-to-use mobile sites captured the majority of sales, while others fell behind.

• SMS Generated 5x More Revenue Than Email

The channel performance numbers revealed something remarkable. While email still drove significant traffic, text messages delivered five times more revenue per message. What’s more, the quality of the SMS audience was higher – these shoppers spent significantly more, with an average order value of $221 compared to $101 for email buyers.

• 31% of Sales Came from Direct Traffic

Perhaps the most surprising finding was how many customers came directly to store websites. Nearly one-third of all sales happened when shoppers typed URLs directly into their browsers. This shows me that strong brand recognition and customer loyalty drove a massive portion of BFCM success.

Based on my analysis, the brands that won BFCM 2024 shared three key strengths: they provided flawless mobile experiences, leveraged the power of SMS marketing, and built strong brand loyalty that drove direct traffic.

During BFCM Shopify campaigns, stores often see massive traffic spikes. In 2024, Shopify merchants recorded $11.5 billion in sales over the BFCM weekend – a 24% increase year-over-year.

3. BFCM 2025 Schedule, Key Dates

A smooth launch depends on smart timing.
follow this quick prep plan to stay ahead of the rush:

4. The Ultimate BFCM 2025 Shopify Checklist & Preparation Tips

This year, the focus is on AI product recommendation apps, Shopify AI chatbots, Bundle Offers, and mobile-first personalization-powered by tools like Upcart, Cart Drawer Cart Upsell,BOGOS: Free Gift Bundle Upsell, and Bundle Apps.

The biggest shopping weekend of the year 2025 is coming and preparation is everything.

Use this BFCM 2025 Shopify checklist to ensure your store is fully optimized, automated, and ready to convert every visitor into a customer.

1. Inventory & Store Readiness

Before you plan discounts or ads, your store’s foundation must be solid.
Make sure your products, stock, and website are ready for high traffic and fast conversions.

• Forecast and restock best-selling products early.
• Enable automatic low-stock alerts via Shopify Flow or Klaviyo.
• Test site speed and mobile responsiveness.
• Optimize product titles, descriptions, and images.
• Create BFCM landing pages for deals and bundles.
• Verify checkout flow and payment gateways.
• Prepare backup fulfillment and customer support plans.

2. Offers & Promotions

BFCM 2025 is about irresistible offers. Build your discounts, bundles, and incentives to grab attention and make sure they’re easy to find and easy to claim.

• Plan all discount tiers (sitewide, category-specific, VIP).
• Set up BOGO (Buy One, Get One) deals.
• Create smart bundles and gift sets using Bundle App or Selleasy.
• Enable BOPIS (Buy Online, Pick Up In-Store) for users.
• Design gamified discount popups and quizzes with AiTrillion or Tada.
• Highlight urgency with countdown timers and limited-time badges.

3. Marketing & Advertising

Your offers only work if people see them. Craft powerful marketing campaigns that attract the right audience at the right time across every Shopify Sales Channel.

• Launch early teaser campaigns by mid-October.
• Use Google Performance Max, Meta Advantage+, and TikTok Shop Ads.
• Segment audiences: new customers, VIPs, and cart abandoners.
• Retarget existing users with personalized AI product ads.
• Schedule influencers like (shopify collabs) and affiliate collaborations.
• Set daily ad budget caps and monitor ROI.
• Increase budget on shopify shop now mobile app

4. Content & AI SEO

Your content sets the tone for your brand this BFCM 2025. Use it to tell stories, share deals, and boost your visibility in search results. Start creating optimized blog articles so you can offer best deals and provide details

• Publish BFCM blog posts, gift guides, and offer pages.
• Optimize product pages for keywords like “BFCM 2025 ecommerce deals.”
• Add FAQs to improve SEO and conversions.
• Use storytelling-based social posts and newsletters.
• Schedule posts across all channels with consistent branding.
• Use hashtag #BFCM

5. Automation & AI Setup

Let automation handle the heavy lifting of this BFCM 2025. Use AI-powered tools to personalize every touchpoint from welcome emails to post-purchase rewards.

• Set up automated flows using Klaviyo, AiTrillion, or Shopify Flow:
• Abandoned cart recovery
• Early-access campaigns
• VIP sale notifications
• Post-purchase emails
• Enable shopify AI chatbots for real-time assistance.
• Add AI-powered product recommendations (via Wiser or AiTrillion).

6. Shopify Checkout Optimization

A fast, frictionless checkout can make all the difference during BFCM.
Simplify payments and reduce drop-offs to keep every potential sale flowing.

• Enable express payments: Shop Pay, Apple Pay, Google Pay.
• Offer Buy Now, Pay Later (BNPL) options.
• Add upsells/cross-sells using Bundle App or Fast Bundle Product.
• Display trust badges, delivery deadlines, and shipping offers.
• Test checkout flow on mobile and desktop.
• Enable cart reminders and one-click checkout offers.

You can check the best shopify app for BNPL and best shopify app for one click checkout tool (for Indian shopify stores).

7. Shipping & Returns

Fast, transparent, and reliable that’s what customers expect during BFCM 2025.

• Diversify carriers. Partner with multiple shipping providers for flexibility.
• Set free shipping thresholds. “Free Shipping Over $75” is an instant AOV booster.
• Show delivery estimates. Display expected arrival dates on product and checkout pages.
• Automate tracking. Use Real App or Parcel Panel for real-time updates via WhatsApp or email.
• Prepare packaging early. Keep eco-friendly, branded packaging ready.
• Be transparent on returns. Use Loop Returns or Return Prime for easy exchanges.
• Set clear BFCM return rules. Communicate timelines before checkout.

8. Post-Sale Retention

The sale doesn’t end at shopify checkout.
Keep customers coming back with thoughtful post-purchase engagement and retention campaigns.

• Automate thank-you emails and review requests.
• Offer loyalty points or referral bonuses for repeat buyers.
• Send post-purchase upsells via ReConvert or AiTrillion.
• Share reorder reminders and WhatsApp updates via Real App.
• Plan December remarketing campaigns.

Mobile-First Approach Tips

• Optimize for mobile load speed (Core Web Vitals + Shopify performance tools).
• Ensure thumb-friendly navigation and larger CTAs.
• Prioritize mobile checkout UX with one-tap checkout payments.
• Test all popups, quizzes, and bundles for mobile responsiveness.
• Use mobile-specific offers or push notifications via apps like Shopney or Vajro.

5. Best Shopify Apps to Install Before BFCM 2025

The right shopify apps can transform your BFCM 2025 results.
Set up these must-have Shopify tools to automate marketing, optimize conversions, and personalize your customer experience.

Upsell Cross-sell

• https://apps.shopify.com/cross-sell
• https://apps.shopify.com/upsell-cross-sell-kit-1

Aftersell Post Purchase Upsell

• https://apps.shopify.com/aftersell
• https://apps.shopify.com/product-upsell
• https://apps.shopify.com/kaching-post-purchase-upsell

G:Spin Wheel

• https://apps.shopify.com/ga-spin
• https://apps.shopify.com/spin-wheel
• https://apps.shopify.com/wheelio-first-interactive-exit-intent-pop-up

Mobile App Builder

• https://apps.shopify.com/shopney-mobile-app
• https://apps.shopify.com/vajro
• https://apps.shopify.com/onemobile

Quiz App

• https://apps.shopify.com/product-recommendation-quiz-revenuehunt
• https://apps.shopify.com/octane-ai-quiz-personalization
• https://apps.shopify.com/lantern-ai-quiz-builder

Ai live chat

• https://apps.shopify.com/chatty
• https://apps.shopify.com/asktimmy-ai
• https://apps.shopify.com/bestchat

Shopify Pop Ups

• https://apps.shopify.com/pop-convert
• https://apps.shopify.com/klaviyo-email-marketing
• https://apps.shopify.com/aitrillion
• https://apps.shopify.com/ecomsend
• https://apps.shopify.com/omnisend

Shopify Reviews App

• https://apps.shopify.com/judgeme
• https://apps.shopify.com/air-reviews
• https://apps.shopify.com/loox

Shopify Countdown Timer

• https://apps.shopify.com/essential-countdown-timer
• https://apps.shopify.com/event-promotion-bar
• https://apps.shopify.com/sales-countdown-timer-2

Shopify Bundles app

• https://apps.shopify.com/fast-bundle-product-bundles
• https://apps.shopify.com/bundle-products-mbc
• https://apps.shopify.com/bundles

Shopify Insta Reel App

• https://apps.shopify.com/reelup
• https://apps.shopify.com/shoppable-video-reels
• https://apps.shopify.com/quinn-shoppable-videos

Shopify Gift App

• https://apps.shopify.com/freegifts
• https://apps.shopify.com/qikify-upsell-bundle
• https://apps.shopify.com/wrapped

6. AI & Automation Tips to Scale Your BFCM 2025 Campaigns

The market for AI-powered e-commerce solutions is expected to reach ~$16.9 billion by 2030.

The real win for AI is creating smarter customer connections. Beyond just recommendations, AI-powered tools like Klaviyo, Segment, and Dynamic Yield identified high-intent shoppers and automated personalized outreach across SMS and email, which can double the Average Order Value (AOV) compared to standard promotional campaigns.

51% of e-commerce businesses use AI to ensure customers have a smooth shopping experience and by 2030, AI is likely to significantly reduce operational costs in shopify e-commerce.

BFCM 2025 is the AI and automation era of intelligent selling – not just scheduling emails or sending bulk messages, but building a system that learns, reacts, and AI-personalizes in real time.

Here’s how to make AI and automation your growth engine for your brand this season:

• Automate customer journeys – Set up abandoned cart, welcome, and post-purchase flows using Klaviyo or AiTrillion to nurture customers from discovery to repeat purchase.

• Personalize with AI segmentation – Use Wiser AI and AiTrillion, ReP.AI recommendation engine to analyze behavior, predict preferences, and deliver real-time personalized product recommendations, cross-sells, and upsells that boost engagement and average order value.

• Predict performance – Let Shopify Magic or Klaviyo AI forecast your best-selling products and optimize discount strategies in real time.

• Deploy smart AI chatbots – Use Shopify Chat or AskTimmy AI Chat Bot + ChatGPT to manage FAQs, track orders, assist customers instantly, and offer live in-chat upsells.

• Unify all channels – Automate email, SMS, and WhatsApp campaigns via Shopify Flow or Retainful for seamless omnichannel engagement and communication.

• Automate workflows for Shopify Plus users – Sync your store with ERP and PIM systems to streamline bulk orders, manage pricing tiers, and maintain inventory accuracy automatically.

• Use AI to track high-frequency D2C customers – Identify your most loyal repeat shoppers and automatically reward them with personalized loyalty perks, VIP discounts, or exclusive tiered offers designed to boost retention and repeat purchases.
  AI loyalty automation keeps your top D2C buyers feeling recognized, valued, and excited to shop again.

• Auto-optimize ad spend – Let tools like Adscale or Triple Whale adjust campaigns, bids, and creatives dynamically throughout BFCM to maximize ROI.

• Track, learn, and refine – Analyze performance through Shopify Analytics and AiTrillion dashboards daily to fine-tune your automations for continuous growth.

7. Insights & Tips from Top Shopify App Founders on Winning BFCM 2025

BFCM winners aren’t made during the shopping weekend – they’re built through months of strategic preparation, customer relationship building, and operational excellence.

– Neetika, Founder of Skai Lama

BFCM 2025 isn’t about running more ads: it’s about running smarter automations.
The Shopify brands that combine AI, loyalty, and personalization will lead this season.
At AiTrillion, we help merchants turn data into action because intelligent engagement always beats heavy discounting.
-Sachin, Founder & CEO, AiTrillion

Your BFCM promotions shouldn’t eat into your margins. BOGOS lets Shopify stores automate BOGO rules that lift average order value while maintaining healthy profits.
-Lucy Nguyen, Co-founder & Product Director at BON Loyalty

The smartest Shopify brands this BFCM will focus on retention over reaction.
Discounts bring traffic, but subscriptions and recurring offers build stability long after the sale ends at RecurPay, we’re helping merchants turn one-time BFCM shoppers into loyal subscribers that’s the real win of 2025.
-Sweta Mohanty, Founder, RecurPay

BFCM 2025 will be won through consistent communication, not one-time campaigns. The smartest Shopify brands are using email, SMS, and WhatsApp automation to stay connected before, during, and after the sale.
At Retainful, we help merchants automate those conversations that build loyalty long after checkout.
-Ramesh, Founder – Retainful

BFCM 2025 will belong to brands that master the art of the smart upsell.
Shoppers are ready to spend; you just need to guide them.
With Selleasy, Shopify stores can turn every cart into a curated experience using AI-driven upsells and cross-sells that feel natural, not pushy.
– Saravanakumar C.P, Founder, LogBase (Selleasy – Upsell & Cross Sell)

BFCM 2025 will reward personalization, not just promotion.
With Wiser’s AI recommendations, sell smarter than ever as Shoppers don’t want endless offers, they want the right product at the right time.
With advanced personalization, upgraded analytics, and faster, intent-based product suggestions, turn browsers into buyers.
Enjoy a massive 40% off on annual plans, plus an extended 3-month free trial to experience the full power of AI-driven upselling and cross-selling.

– Amit Porwal, Founder, Wiser AI

8. Get Your Shopify Store BFCM-Ready with ControlF5

BFCM isn’t just another sale weekend, it’s the biggest revenue window of the year.

Your store needs to be faster, smarter, automated, and optimized to convert every visitor into a shopper. That’s where ControlF5 comes in.

We don’t just build shopify stores.

We build high-performing eCommerce shopify stores that sell while you sleep.

Performance Optimization

Lightning-fast loading speed, optimized Core Web Vitals, mobile-first UX, zero checkout friction.

Conversion Optimization(CRO)

BOGO offers smart bundles, A/B tested landing pages, upsell + cross-sell strategy, shopping cart recovery triggers.

AI & Automation Setup

Abandoned cart flows, WhatsApp AI automations, predictive segmentation, and AI personalization using Wiser AI, AiTrillion ReP.AI, Retainful, Klaviyo, and more.

Shopify App Strategy & Implementation

We connect and configure the right app stack Klaviyo, Wiser, AiTrillion, RecurPay, Selleasy, BOGOS, AskTimmy, Retainful so your shopify store runs lean and converts better.

Omnichannel + D2C Personalization

Your shoppers get the right AI product recommendation, on the right sales channel, at the right moment.

You focus on sales.

We take care of speed, automation, upsells, bundles, and one page checkout optimization.